L'UFMD a présenté un guide des bonnes pratiques des cookies publicitaires. Un guide qui veut apporter un peu de transparence sur un sujet susceptible de bouleverser une économie qui pèse plus de 70 milliards d'euros.
Sluggish economic growth in Western Europe has hampered ad spending and put a damper on consumer confidence, though the region still represents the world’s second-biggest ad market after North America.
Marketing Strategy - In a recent survey, marketers were asked about their favorite marketing technologies, tools, and tactics, along with the types of marketing challenges they face and marketing campaigns they launch.
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