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Relation client : les défis de l'hyper-personnalisation

Relation client : les défis de l'hyper-personnalisation | ecommerce digital marketing seo big data home automation Quantified Self | Scoop.it

Pour les e-commerçants, développer le trafic ne suffit plus. Il faut désormais accroître le taux de conversion, ce qui passe de plus en plus par l’amélioration de l’expérience client.


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Le big data dans la connaissance client

Le big data dans la connaissance client | ecommerce digital marketing seo big data home automation Quantified Self | Scoop.it
De nouvelles marques comme Etat Pur, L'atelier des Chefs et John Paul investissent dans la connaissance client pour mieux fidéliser.
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Tell me EVERYTHING About you: What's Next in Quantified Self?

Tell me EVERYTHING About you: What's Next in Quantified Self? | ecommerce digital marketing seo big data home automation Quantified Self | Scoop.it
I get up every day, put on my jeans and walk to the kitchen to get breakfast. Already, I'm being tracked by my Fitbit One, which is logging every step I take, every staircase I climb and every mile I walk.
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What is Z-Wave home automation and how does it work? | Digital ...

What is Z-Wave home automation and how does it work? | Digital ... | ecommerce digital marketing seo big data home automation Quantified Self | Scoop.it
The days of expensive installers wiring complicated and quickly obsolete home automation are nearly over, thanks to a new low cost, easy-to-manage radio frequency protocol that sounds like a bad skateboard brand.
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Pinterest And Travel: A Match Made In Social Media Heaven

Pinterest And Travel: A Match Made In Social Media Heaven | ecommerce digital marketing seo big data home automation Quantified Self | Scoop.it

According to a recent study by Expedia Media Solutions, image searchers online are context seekers, and this is where a site like Pinterest delivers and has a competitive edge over other social media.


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8 Steps to Amazing Website Segmentation Success - WiderFunnel Marketing Conversion Optimization

8 Steps to Amazing Website Segmentation Success - WiderFunnel Marketing Conversion Optimization | ecommerce digital marketing seo big data home automation Quantified Self | Scoop.it
In a previous blog post, I talked about the dangers of over-segmentation. Although I said segmentation is helpful, I didn’t elaborate on how segmentation should be done.
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6 Ways Google Webmaster Tools Can Improve Your SEO Strategy

6 Ways Google Webmaster Tools Can Improve Your SEO Strategy | ecommerce digital marketing seo big data home automation Quantified Self | Scoop.it
Most search experts rely on Google Webmaster Tools (GWT) to analyze the technical aspects of a website. These experts focus on data like crawl stats, page errors and rich snippets.
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The small-budget path to enjoying big data views | VentureBeat

The small-budget path to enjoying big data views | VentureBeat | ecommerce digital marketing seo big data home automation Quantified Self | Scoop.it
Startups and emerging businesses — without million-dollar budgets for marketing, market research and analysis … and the fancy software to aggregate it all — can enjoy the rewards of big data just as well as the large ...
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2014 SEO Roadmap: Adopting Semantic Markup - Search Engine Land

2014 SEO Roadmap: Adopting Semantic Markup - Search Engine Land | ecommerce digital marketing seo big data home automation Quantified Self | Scoop.it
Search Engine Land 2014 SEO Roadmap: Adopting Semantic Markup Search Engine Land This has significant implications for SEOs; and, as I speak with some of the smartest SEOs in the world about this shift, one of the recurring themes seems to be a new...
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Le big data dans la connaissance client

Le big data dans la connaissance client | ecommerce digital marketing seo big data home automation Quantified Self | Scoop.it
De nouvelles marques comme Etat Pur, L'atelier des Chefs et John Paul investissent dans la connaissance client pour mieux fidéliser.
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Les « cookies » divisent les acteurs de la publicité en ligne

Les « cookies » divisent les acteurs de la publicité en ligne | ecommerce digital marketing seo big data home automation Quantified Self | Scoop.it
Google veut remplacer cet outil de traçage par un système maison. Les publicitaires sont contre.
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Quantified Self Tracker AIRO Charts Your Nutrition, Stress, Exercise, And Sleep - TechCrunch

Quantified Self Tracker AIRO Charts Your Nutrition, Stress, Exercise, And Sleep - TechCrunch | ecommerce digital marketing seo big data home automation Quantified Self | Scoop.it
Quantified Self Tracker AIRO Charts Your Nutrition, Stress, Exercise, And Sleep TechCrunch In a world where there's a new quantified self-tracking device released every couple of weeks, the new AIRO wristband is designed to provide data that other...
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10 checkout login pages from ecommerce sites

10 checkout login pages from ecommerce sites | ecommerce digital marketing seo big data home automation Quantified Self | Scoop.it
Your customer has added items to their basket, clicked to proceed to checkout, so what should they see on the next page?
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Chronos, The Quantified Self App Without The Financial - TechCrunch

Chronos, The Quantified Self App Without The Financial - TechCrunch | ecommerce digital marketing seo big data home automation Quantified Self | Scoop.it
Chronos, a time-tracking application for iPhone that launched at last year's TechCrunch Disrupt in San Francisco, is rolling out its first major update t..
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8 Hype Marketing Tactics Sure to Backfire

8 Hype Marketing Tactics Sure to Backfire | ecommerce digital marketing seo big data home automation Quantified Self | Scoop.it
Marketing has changed: Smart consumers want substance over sizzle.
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Top 5 Things to Test in Ecommerce Websites - Practical Ecommerce

Top 5 Things to Test in Ecommerce Websites - Practical Ecommerce | ecommerce digital marketing seo big data home automation Quantified Self | Scoop.it
Top 5 Things to Test in Ecommerce Websites
Practical Ecommerce
Back in the day, circa 2008, testing an ecommerce site meant having to write a lot of custom code to run the test and track the results.
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Current State of Digital Marketing: Integration Is Key - Huffington Post

Current State of Digital Marketing: Integration Is Key - Huffington Post | ecommerce digital marketing seo big data home automation Quantified Self | Scoop.it
Current State of Digital Marketing: Integration Is Key
Huffington Post
Challenge 2: Marketers have more ground to cover. With countless and fragmented on-line paid/owned/earned channels and various formats of on-line advertising (e.g.
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Analytics 3.0: Measurable Business Impact From Analytics & Big Data

Analytics 3.0: Measurable Business Impact From Analytics & Big Data | ecommerce digital marketing seo big data home automation Quantified Self | Scoop.it
Analytics has rapidly become a competitive differentiator and is now entering a new stage of maturity: Analytics 3.0. Analytics 1.0 is marked by enterprises assembling business intelligence systems...
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