While company owners may know that they need to use social media to promote their SEO efforts they may not understand that that this can also drive traffic to their website. This aspect of social media marketing can be just as important to any business as the SEO efforts are. After all, if you are not getting traffic to your website then you are not making any money no matter how high your ranking is. You need to know how to utilize Facebook to get people looking and buying what you are offering on your website. Below are some tips on how to drive traffic to your website using Facebook.