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QR code-enabled virtual stores support merchants' mobile shopping strategies - Mobile Commerce Daily - Multichannel retail support

QR code-enabled virtual stores support merchants' mobile shopping strategies - Mobile Commerce Daily - Multichannel retail support | ecommerce | Scoop.it
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QR code-enabled virtual stores support merchants' mobile shopping ...

Mobile Commerce Daily today - QR code-enabled virtual stores support merchants' mobile shopping strategies; Toys “R” Us places mobile coupons at forefront of latest marketing effort.
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How to get started in mobile marketing - QR Code Press

How to get started in mobile marketing - QR Code Press | ecommerce | Scoop.it
QR Code Press How to get started in mobile marketing QR Code Press As was the case when e-commerce first got off the ground and brought mainstream shopping into the home (in a far greater sense than catalogue shopping ever did), the mobile commerce...
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Mobile commerce popularity is on the rise - QR Code Press

Mobile commerce popularity is on the rise - QR Code Press | ecommerce | Scoop.it
QR Code Press
Mobile commerce popularity is on the rise
QR Code Press
The study indicated that among smartphone using consumers 65 percent use their devices for buying from a retail store.
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The Future of Retail: Reinventing and Preserving the In-Store Experience

The Future of Retail: Reinventing and Preserving the In-Store Experience | ecommerce | Scoop.it

Consider retailing a two-pronged challenge: On the one hand, retailers must accommodate the increasingly mobile consumer. On the other hand, the traditional retailer can't ignore the need to drive that consumer to a physical store. 

 

As highlighted in our previous post on the future of retail, there is a flurry of activity surrounding online retail initiatives right now, with particular emphasis on mobile. Mobile payments in particular are getting a lot of attention as retailers figure out ways to transfer the shopping experience to every sort of handheld device.

 

But there is an equally intense effort to reinvent the traditional store. In fact, many retailers are beginning to realize that rather than close stores, they can sustain them by giving them a much-needed facelift. More than a surface makeover, however, reinventing the store involves a thorough rework that often includes a growing trend: creating a "brand story" to engage and involve a consumer in the shopping experience.

 

Not surprisingly, this trend may bring with it interactive, intuitive and  futuristic elements, such as virtual shopping screens, audio/video presentations, QR code integration and even robotic store displays.


Via Russ Merz, Ph.D.
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Christophe SALLES's curator insight, March 26, 2013 11:27 AM

Pilotage stratégique des assortiments , optimisation multicanale.l' essentiel est la stragégie d'optimisation de l'offre pour obtenir le meilleur R.O.I

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QR Codes Are A Terrible Idea. Why Is Image Recognition Even Worse? - StorefrontBacktalk

QR Codes Are A Terrible Idea. Why Is Image Recognition Even Worse?
StorefrontBacktalk
QR codes are ugly. They're intrusive.
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Ten Approaches That May Shape Future eCommerce

Ten Approaches That May Shape Future eCommerce | ecommerce | Scoop.it
In the foreseeable future, eCommerce will be considered the major tool of sale. Here are ten approaches that may reshape the future eCommerce entirely.
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