Selling your products or services online can greatly expand your business, and the benefits of selling through your an online storefront over (or in addition to) a traditional brick-and-mortar are pretty extensive.
Conversion is elusive and often requires dogged determination, innovative techniques and experiments to find the formula which results in more conversions. Because these heroic efforts often happen in the background, we ...
Multichannel Marketing Key for Reaching Online Shoppers Practical Ecommerce Many ecommerce merchants are too reliant on Google organic search referrals. Some merchants depend on Google for 70 percent or more of their traffic.
Many of us take advantage of ecommerce every day by buying or selling online, but here are 16 facts you might not know about it.
Online shoppers can buy cars, clothes and millions of other things with the click of a button and figurative swipe of a credit card. In fact, U.S. consumers spend $1,200-$1,300 per year online, but that number will increase by 44%, to $1,738, by 2016. In that year, ecommerce sales are expected to hit $327 billion.
The multi-billion-dollar ecommerce industry is a part of our everyday lives, but many don’t realize the numbers and history behind it, so we collected 16 things you probably don’t know about ecommerce.
Karrot Carts eCommerce Australia's insight:
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Infographic from Monetate about the major increase in traffic from smartphones to ecommerce websites in the past year.
How important is mobile optimization to your ecommerce website? If going mobile isn't already one of your priorities this year, you might want to clear some space in your strategy for it. The following infographic, brought to us by the folks over at digital marketing technology company Monetate, highlights the impressive growth in traffic (103%!) from smartphones to leading ecommerce websites over the past year.
The infographic also calls attention to the battle for smartphone supremacy between Android and iPhone devices, both of which represent the most growth in smartphone-driven traffic to ecommerce sites. Furthermore, the graphic analyzes the various shopping activities of smartphone users as well as the mobile marketing tactics currently being used by marketers, with website mobile optimization topping the list at 46%, followed closely by mobile apps (45%), and trailed by mobile email optimization at 35%. Check it out!
Pinterest represents a virtually untapped marketing channel for online retailers and brands. It's capable of driving incremental revenue, improving SEO performance, and increasing brand awareness. Here's how to pin and win ...
10 Ways to Use Pinterest for your Ecommerce Business Practical Ecommerce The site, which consists of images and videos arranged in a bulletin board style layout, has become one of the largest social networks.
Although there are far fewer tablets in existence than there are smartphones, Ipads, Samsung and Nexus tabs are already changing online shopping.
In some arenas — such as the conversion rate of visiting users into actual shoppers, and the average amount they spend — tablets are already at parity with old fashioned desktop computer shopping.
Monetate, a company that optimizes ecommerce sites, examined a sample of 100 million online shopping experiences to produce this data on the way tablets are replacing smartphones as shopping devices — and even threatening the dominance of the desktop.
See how tablets have changed online shopping here.
More and more businesses are buying and selling products and services via the Internet. This practice is commonly referred to as eCommerce. eCommerce involves many different technologies including online transactions, funds transfer, and electronic data exchange. As eCommerce because a mainstream part of life, businesses must get on board and make sure their customers have smooth transactions when purchasing products online.
Here are 12 eCommerce best practices you need for a solid digital marketing strategy:
When a customer creates an online profile on your website to purchase your products or services, allow them to use their email address instead of a creating a username. It’s easier to remember and always unique.Use breadcrumbs on your website to help customers know where they are in your online store. Amazaon.com uses this process so you know it’s good.Ensure that your contact information is always available and easy to see. This way as soon as a customer has s question or concern, he or she can get in touch right away.Add a visible search field that is accessible from each page of your website, especially your ecommerce section. Your customers need to find the products and services they are looking for. Make it easy for them.Add a recommended items and related products feature to the eCommerce section of your website. This practice can lead to more sales as customers see related products and services.Make sure you have calls to action strategically placed on your website. These can include promotions, deals, campaigns, etc. A well designed graphic with a call to action can go a long way when it comes to increasing sales on your eCommerce site.Consider adding relevant security badge images to your website. Some people still consider online shopping as a dangerous practice and well placed badges will ease the mind of a worried shopper. This is a great way to build trust on your eCommerce site.Break up the ordering process into smaller bite sized pieces. Online purchases can be a long-winded process. Creating smaller steps that allow the customer to see where they are in the process helps.Did you know that the majority of customers that abandon purchases do so during the order process? One way to help prevent this is to add copy to each order page that answers potential questions and builds credibility.Make sure that the cart and its contents are visible at all times. Customers like to feel in control of their purchases and this practice helps.Another eCommerce best practice is to show all fees in the shopping carts. We all hate hidden fees so be as transparent as possible at all times.It’s imperative that customers see a confirmation page before confirming their order. This allows them to review their purchase and make changes as necessary. Make sure this page allows people to easily make edits and re-calculate their total cost.
We all know that happy customers turn into repeat customers. Creating a user friendly eCommerce site will help keep your customers happy and coming back for more. Because each business is unique, eCommerce sections should be tailor made to best meet their needs and objectives.
In this generation of the internet, everything goes online already especially that most people are online every day. Even business went online through ecommerce sites which even helped improve their business since online shops could reach more people worldwide. There are many advantages for an online store. Aside from reaching more people, it is also making things a lot easier for the clients to get the items they want without even going anywhere. Since online shops are a very big hit these days, it is important to have a good website design for that.
There are so many things that one has to consider in designing an ecommerce website. In order to get an effective layout, one can put his self on the shoes of the users. Doing this will let him see what things are needed to be added, emphasized or given more clarity. So, while you are acting as the client, you will be able to get the right design.
Also, try to look into the points we have here so you can be guided in designing an ecommerce website.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.