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Rescooped by ERSAOnline from Public Relations & Social Media Insight
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Study: 72% Of Consumers Expect Brands To Respond Within An Hour To Complaints Posted On Twitter

Study: 72% Of Consumers Expect Brands To Respond Within An Hour To Complaints Posted On Twitter | Ecommerce | Scoop.it

A new study from social software provider Lithium reveals 53 percent of consumers expect a brand to respond to a tweet within an hour. That number jumps to 72 percent of consumers expecting a response if the tweet is a complaint about the brand or its products.

 

Lithium commissioned Millward Brown Digital to conduct the study evaluating consumer expectations when interacting with brands on Twitter. Surveying 501 respondents who claimed they actively engaged with businesses on Twitter, the study found a brand’s response time to tweets can significantly impact the brand’s overall reputation.

 

When asked how quickly a response is expected from a brand on Twitter, 65 percent of the survey participants said they want a response in two hours time or less, with 20 percent expecting a response in 30 minutes or less....


Via Jeff Domansky
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Rakesh Raghuvanshi's curator insight, October 31, 2013 5:28 AM

Or els why be on twitter at all ....Right consumers ?

Vassili Daronnat's curator insight, October 31, 2013 6:21 AM

L'ampleur du décalage entre les attentes des consommateurs et les moyens mis en oeuvre pour y répondre laisse rêveur ! Les posts de Community managers ont de beaux jours devant eux...

Juergen Kosel's curator insight, October 31, 2013 9:44 AM

In my opinion Twitter is not the right place to expect customer service, only if the company offers it explicitely.

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How to Build an Online Retailer to $1M in 18 Months ("EZ-Guide")

How to Build an Online Retailer to $1M in 18 Months ("EZ-Guide") | Ecommerce | Scoop.it

I recently read Justin Winter’s post over on Clarity about how he grew Diamond Candles to one million dollars in one year. Impressive, to say the least.

 

I immediately thought of my own experience in online retail. It took my company about eighteen months to cross the one million dollar revenue threshold — slightly longer than it took Justin, but not half bad as we did it holding no inventory, employing very little capital up front (about five hundred dollars).

 

My retailer was DesignPublic.com, and we sold home design items (cribs, bedding, furniture, lighting), all drop-shipped from more than two hundred manufacturer-vendors. I sold the business in December of 2011....


Via Jeff Domansky
ERSAOnline's insight:

So many gems of information in here especially if you're an entrepreneur or start-up.

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Jeff Domansky's curator insight, October 22, 2013 1:18 AM

Great online business strategies and lessons from Drew Sanocki. Ever dreamed building an online business? Learn how he did it in 18 months.

malek's curator insight, October 22, 2013 1:42 PM

a great catch by the PR coach.

You'll make yourself a favor if you carefully checked how the creators stumpled upon their niche. How they used content marketing in the flywheel of growth.

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Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content | Ecommerce | Scoop.it
If you run an ecommerce site and you've seen traffic flat-line, slowly erode, or fall off a cliff, then product page content issues may be the culprit. Here's a closer look at some of the most common ecommerce content woes and how to fix them.
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Six ways to drive conversions using geo-personalisation

Six ways to drive conversions using geo-personalisation | Ecommerce | Scoop.it
Geographical personalisation is the latest tool to help website owners identify and serve truly personalised online shopping experiences to customers based on precise location.
ERSAOnline's insight:

Geo-Personalisation or #geofencing looks set to be a really exciting development in personalisation and mcommerce. For multi-channel retailers there are some very unique benefits to be gained using techniques such as those mentioned in this article. #perth

#Australia

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Rescooped by ERSAOnline from Social Media and Healthcare
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Digital Health Marketing: How to Save Time with Social Media Automation Tools

Digital Health Marketing: How to Save Time with Social Media Automation Tools | Ecommerce | Scoop.it

“I can’t afford to waste time on social media. I don’t have any time now.”

Can you relate?

 

Yes, social media can turn into a huge inefficient and ineffective exercise if you’re not using the right tools.

 

Social media tools help you create and distribute content more efficiently to the various social media platforms. The tools also help you manage your social media accounts. Finally, tools provide you with the metrics you need to really hone in on the activities that provide you with the biggest payoffs.

Here’s your resource of social media tools to use in your digital health marketing.

Make the Tasks Easier- Use Tools

Regardless if you have in-house or outsourced staff handling your Social Media activity, you’ll want to arm them with the right tools to do the tasks efficiently and effectively, and also provide you with the metrics and information you’ll need to lead and manage the efforts.

 

Google Alerts- to track keywords, name, company name, product and services, mentions on blog posts, Facebook Pages, Linkedin, and Google+

 

Twitter Alerts and Twitter Search- To monitor mentions on Twitter and find relevant Followers and topics to engage.

 

Tweetdeck- Manage, monitor, and schedule Tweets

 

Hootsuite- Manage, monitor, and schedule posts to multiple social media platforms.

 

Mention.net- a potential replacement for Google Alerts and Twitter Alerts in one place.

 

ManageFilter- Manage your Followers on Twitter

 

While these are the top Social Media Tools, you might want to check out these additional resources:

 

50 Top Tools for Social Media Monitoring, Analytics, and Management

 

10 Best Social Media Management Tools

 

The 39 Social Media Tools I’ll Use Today

 

The approach on the Tools is the same as the overall approach on Social Media: keep it simple and easy to operate. Use the tools that you understand and work in your business.

 

With the Right Time, the Right Team, and the Right Tools, you’ll be prepared to launch a cost effective Social Media Marketing campaign for your Digital health firm


Via Plus91
ERSAOnline's insight:

Good advice, especially for small business. If you're going to do social media properly you will need to assign someone to it but as an interim measure there are some good pointers in here.

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