Making movies is expensive and risky. I totally get that the studios need to make a lot of money on those movies to make their business model work. But denying customers the films they want, on the devices they want to watch them, when they want to watch them is not a great business model. It leads to piracy, as we have discussed here many times, but more importantly it also leads to the loss of a transaction to a competing form of entertainment... But for some reason the fim industry doesn't want to move to the new model. They want to stick with scarcity.