Last week, I wrote a popular post on the continuing popularity of BitTorrent, and how some artists are now choosing to embrace it as a marketing tool to expose their music to a wider audience. But many activist musicians disagree with the notions...
You can tell the week probably won't go well when the first email you get on Monday morning comes from a pissed-off rock star, and he's none too happy with you. But that was my start to the week, as Lowery dropped me a line to bust my balls in a humorous way, as he put it, about BitTorrent Downloads Booming - And Benefitting Musicians.
Lowery, whose skills go far beyond music and into mathematics and business - he's a lecturer in the University of Georgia's music business program - disputed the very idea that anyone could successfully make a go of using BitTorrent as a way of increasing exposure for musicians.
In particular, Lowery is very concerned about the "middle class" of artists who are getting the worst hit by illegal file sharing. Big name artists, he argued, can weather lost sales, and smaller artists are busy trying to do anything to catch a break. But the non-superstar successes are getting squeezed hard by file sharing.
"You should hang out in a town like Athens, Georgia… where I teach. There are at least 60 small national/regional touring acts, The middle class of the music business. I've not met one that is honestly cool with people sharing files instead of buying them," Lowery stated.