Conventional video streaming—through, say, YouTube or Netflix—eats up network resources because each user is pulling in their own individual feed. The live peer-to-peer streaming protocol created by BitTorrent founder and chief scientist Bram Cohen, instead works much like BitTorrent itself does. Everybody that requests a certain video stream shares the feed between themselves, rather than just leeching the content. This reportedly reduces lag drastically, network load and increases video quality for those watching. And, just like when torrenting, the more people that sign on to a stream, the better it looks for everybody.