Packaging redesign of the Plum Organics' Just Fruit line
The purpose was to draw more attent...
jeff squires's insight:
The pouch packaging is incredibly user-friendly and practical. The Boon Spoon design, introduced last year, for example dispenses baby food onto an attached spoon allowing a one-handed, mess-free, totally mobile feeding experience. The pouches themselves are lightweight and portable. Of course, from a marketing to women standpoint, this design allows women to do less and improves their ability to multi-task.
In addition, Plum Organics is a B Corporation. That is, they have made themselves accountable to a third-party that monitors its involvement and endorsements of social and environmental issues.
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