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Amazing, the new 2015 Punch-line of the independent #champagne growers Fédération: after " 100% truth " it will be " from A to Z " ....
Burying his polemic signing "100% truth", the Federation of Independent Winegrowers Champagne just replace it with a more consensual formula "A to Z". Meeting in General Assembly this July 20, the 338 Champagne growers have buried the hatchet by adopting this new grip.
To prevent misinterpretation, a statement said that this slogan translates to "I am independent Vigneron A to Z! ... Because it champagne, it was me who did it! "If the slogan changes, the message remains the same as its future dissemination: media communication, dressing vintages ... The all marks a claim of winemaker identity in the Champagne vineyards.
"We want to reaffirm our belonging to independent growers and our authenticity. This new logo will enable us to stand out primarily in our region, "explained Michel Loriot last June, the president of the regional federation.
If they play the appeasement, the independent winegrowers from Champagne can not help but regret the wrong case against their slogan "100% truth." They maintain their "indisputable argument: the truth of origin, the truth of a personality, the truth of a truth and authenticity of a signature."
In Champagne, the movement of Champagne Vignerons Independants represents 2,400 hectares of vineyards and 13 million bottles.