Have you ever noticed that the watches and clocks found in product photographs and advertisements usually show the time 10:10? If you haven’t, pay attention the next time you’re flipping through a publication and come across a watch ad—the rule is almost always true.
If you have noticed this, do you know why 10:10 is the default time for watch photographers?
According to the New York Times, the main reason is quite simple and obvious: aesthetics. There are a number of visual advantages to having the hands set at the 10:10 positions.