Great solution for small publishers: In print-on demand.
"Lightning Source titles are listed in the Print-to-Order program - a service that allows Ingram to display 100 copies on hand at all times. As part of this arrangement, and to avoid book buyers from having to backorder, we at Lightning Source guarantee books ordered by Ingram will be printed and returned to their shipping dock within 8 - 12 hours, generally in time to be included in the book buyer's regular order."
Interesting, in-depth details of the epublishing process in this thread of discussion. "I am dangerously close to publishing my book. Have a few things I’m tweaking. My question is about CreateSpace and Amazon’s kindle publishing.
Discusssion Group on Linkedin Book Publishing professionals interested in latest industry news and experiments on ebooks (e-books), ebook readers, digital books & content—creating/developing, marketing &...
"I sold 347 eBooks in January of 2011. In just six months, by July 2011, I was selling over 65,000 eBooks a month. From that modest beginning, by 2011's end, I had sold over 400,000 eBooks. Who Dares Wins Publishing has grown into a seven-figure indie publishing house in just two years. Visit Who Dares Wins Publishing to see my books and our other authors."
"Books in the KDP program have the option to go free for five days during each 90-day cycle they’re in the program. (If you opt to re-up after the first three months you get another five free days.) With five days to play with I figured two now, two later, and then one. That gives me three shots at getting the famed KDP free “bounce.” The theory is that if you put your ebook up for free lots of people will download it and this will drive you into the algorithms as a hot-selling item. Amazon is the perfect example of “and the rich get richer,” since they like to promote books which are already selling well."
The e-book publishing landscape is changing fast—with new services, new terms, and new formats.
Despite the pace of change, here are 5 things that have remained fairly constant this year—and that you must be aware of—before you undertake any kind of self-publishing process for e-reading devices. I promise to update this list should any of these facts change. (But don’t hesitate to leave a question or comment on this post at any time.)
"His secret was to release his first e-book, New Rules of PR, for free – and without asking people to register an email address to download the book. “I wanted to eliminate all the barriers to downloading the book so it could spread as far as possible,” he explains. The strategy paid off: 50,000 copies were downloaded within the first month of its release. Sales volumes and nods from popular bloggers such as Seth Godin left Scott in the enviable position of being able to approach traditional publishing houses."
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