Many businesses are beginning to recognize the value of creating an eBook as part of their content marketing strategy.
The eBook as Lead Generator:
A daily challenge of any company is to figure out a way to bring in new customers in the form of leads. There are three ways eBooks can accomplish this. First and most obviously, eBooks provide both insight and information about your company and what you have to offer. This can quickly attract potential customers who are interested in the product or service described within an eBook.
Moreover, because it is a digital medium, prospects can download a copy and peruse the information at their leisure.
Via Bonnie Burns