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Google Lost Its Mojo: Content Curation is the New Search

Robin Good: Though I had seen and scooped this article before, I must have not done a very good job of really reading it from back to back. Paul Kedroski, who wrote this over a year and half ago, really captured the historical essence of content curation on the web.

 

This is an absolutely must-read article for anyone wanting to grasp what is happening with content curation on the web, hwile seeing things in proper perspective.

 

He wrote: "What has happened is that Google's ranking algorithm, like any trading algorithm, has lost its alpha.

 

It no longer has lists to draw and, on its own, it no longer generates the same outperformance -- in part because it is, for practical purposes, reverse-engineered, well-understood and operating in an adaptive content landscape.

 

Search results ...so polluted by spam that you often started looking at results only on the second or third page...

 

...

 

There are two things that can happen now.

 

a) We could get better algorithms, which is happening to some degree, with search engines like Blekko and others.

 

b) Or, we could head back to curation, which is what I see happening, and watch new algos emerge on top of that next-gen curation again.

 

Think of Twitter as a new stab at curation, but there are plenty of other examples.

 

Yes, that sounds mad. If we couldn't index 100,000 websites in 1996 by hand, how do we propose to do 234-million by hand today?

 

The answer, of course, is that we won't -- do them all by hand, that is. Instead, the re-rise of curation is partly about crowd curation -- not one people, but lots of people, whether consciously (lists, etc.) or unconsciously (tweets, etc) -- and partly about hand curation (JetSetter, etc.).

 

We are going to increasingly see nichey services that sell curation as a primary feature, with the primary advantage of being mostly unsullied by content farms, SEO spam, and nonsensical Q&A sites intended to create low-rent versions of Borges' Library of Babylon.

 

The result will be a subset of curated sites that will re-seed a new generation of algorithmic search sites, and the cycle will continue, over and over.

 

In short, curation is the new search. It's also the old search."

 

Must read. 9/10

 

Full article: http://www.businessinsider.com/googles-search-algorithm-is-spinning-out-of-control-2011-1

 

 


Via Robin Good, olsen jay nelson
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Robin Good's comment, July 11, 2012 1:10 AM
Thank you Ishak.
Stewart-Marshall's comment, July 11, 2012 11:40 AM
Excellent - a very prophetic analysis - wished I'd read it a year and half ago :-)
Beth Kanter's comment, July 11, 2012 12:34 PM
I only use google like a phone book -when I'm looking for a specific reference. But if I'm doing research on a topic, my strategy for years has been to go to the key sources (curators) and look through their libraries. I find the lack of context that search returns - makes me want to throw up. It is a much better experience to see it in context through the yes of someone who knows the content area.
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Island in the Clouds - always available as an eBook!

Island in the Clouds - always available as an eBook! | eBook News & Reviews | Scoop.it
It's been a year now since my novel, Island in the Clouds, was first released for sale in eBook format. I set up IslandCatEditions and began with ePublishing to test some theories I had on the dire...
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UK Ebook Lending Program A Success For Libraries, Publishers

booktrade.info - the home page of the book trade in britain (#EBooks UK Ebook Lending Program A Success For Libraries, Publishers: A recent program ...
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eBook Discovery Platform 'My Independent Bookshop' Launches - Good E-Reader (blog)

eBook Discovery Platform 'My Independent Bookshop' Launches - Good E-Reader (blog) | eBook News & Reviews | Scoop.it
eBook Discovery Platform 'My Independent Bookshop' Launches
Good E-Reader (blog)
The second part of this bookshop is to purchase eBooks through the system.
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e-Book Publishers Also Cater to Magazine Readers - Free-eBooks.net

e-Book Publishers Also Cater to Magazine Readers - Free-eBooks.net | eBook News & Reviews | Scoop.it
What may come as a surprise to most consumers, however, is that many e-book publishers provide magazine subscriptions. Best of all, a wide variety of these are available absolutely free of charge – which means you can ...
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The Rise of E-Books and a Shrinking Library Catalog - The Consumer Eagle

The Rise of E-Books and a Shrinking Library Catalog - The Consumer Eagle | eBook News & Reviews | Scoop.it
The Consumer Eagle
The Rise of E-Books and a Shrinking Library Catalog
The Consumer Eagle
Most local libraries purchase licensing agreements to e-books through a distributor.
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The reported decline of the ebook has been greatly exaggerated - Metro

The reported decline of the ebook has been greatly exaggerated - Metro | eBook News & Reviews | Scoop.it
Metro
The reported decline of the ebook has been greatly exaggerated
Metro
Throw your Kindles and Kobos to the wind – and start building some more bookshelves. For the age of the ebook is nearing its end.
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Rizzoli launches first immersive narrative ebook collection for kids | Digital Book World

Rizzoli launches first immersive narrative ebook collection for kids | Digital Book World | eBook News & Reviews | Scoop.it
Rizzoli pioneers a new way of storytelling for kids and their parents.
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SA Book Fair features impact of eBooks on education - Bizcommunity.com

SA Book Fair features impact of eBooks on education - Bizcommunity.com | eBook News & Reviews | Scoop.it
SA Book Fair features impact of eBooks on education Bizcommunity.com "While the South African market is expressing an interest in introducing digital content and eBooks, there is still a huge textbook market and there are a number of challenges to...
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Ebooks: The door opens for new writers to follow Roddy Doyle's lead - Irish Times

Ebooks: The door opens for new writers to follow Roddy Doyle's lead - Irish Times | eBook News & Reviews | Scoop.it
Ebooks: The door opens for new writers to follow Roddy Doyle's lead
Irish Times
Ebooks have eviscerated this elitist view by presenting writers with a cheap and easy way to publish work.
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Unite for Literacy offers free early literacy ebooks — @joycevalenza ...

Unite for Literacy offers free early literacy ebooks — @joycevalenza ... | eBook News & Reviews | Scoop.it
... The Colorado Library Consortuim (CLiC), Douglas County Libraries and Unite for Literacy, a Colorado-based publisher funded by sponsorships, have partnered to provide access to more than 120 free ebooks for young ...
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Young People will Spend More on eBooks in 2014 - Good E-Reader (blog)

Young People will Spend More on eBooks in 2014 - Good E-Reader (blog) | eBook News & Reviews | Scoop.it
Young People will Spend More on eBooks in 2014
Good E-Reader (blog)
However a more positive revelation for ebook publishers is that 26% of young folk expect their spending on eBooks to increase this year.
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Italian Publisher Mondadori Buys eBook Community Anobii - The ...

The logo_anobii_v2[1] leading Italian publisher Mondadori announced on Tuesday that they had acquired Anobii, a social network for book lovers. The terms of the deal have not been disclosed, but based on the phrasing of ...
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Canongate to Publish Several of Margaret Drabble's Classics as eBooks - Broadway World

Canongate to Publish Several of Margaret Drabble's Classics as eBooks - Broadway World | eBook News & Reviews | Scoop.it
Canongate to Publish Several of Margaret Drabble's Classics as eBooks Broadway World Several of Margaret Drabble's best-loved titles will be published into eBook for the first time this May, alongside a campaign to promote digital reading to older...
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Publishers must embrace ebooks, not fear them as devil's devices - The Times (subscription)

The Times (subscription)
Publishers must embrace ebooks, not fear them as devil's devices
The Times (subscription)
These are tough times for books — at least the printed kind.
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Are E-Books Better or Worse Than Print For Kids? Both - NBCNews.com

Are E-Books Better or Worse Than Print For Kids? Both - NBCNews.com | eBook News & Reviews | Scoop.it
Are E-Books Better or Worse Than Print For Kids?

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The all-new monthly literary prize – for self-published authors - The Guardian

The all-new monthly literary prize – for self-published authors - The Guardian | eBook News & Reviews | Scoop.it
The Guardian The all-new monthly literary prize – for self-published authors The Guardian New data compiled by Howey, meanwhile, claims that Amazon's ebook genre bestseller charts are being dominated by titles that are either self-published or from...
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EBSCO Gains 30000 eBook Titles from Random House - Good E-Reader (blog)

EBSCO Gains 30000 eBook Titles from Random House - Good E-Reader (blog) | eBook News & Reviews | Scoop.it
EBSCO Gains 30000 eBook Titles from Random House
Good E-Reader (blog)
EBSCO makes it easy for librarians to build or grow e-book collections through featured collections.
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Amazon.com: Horror Within : 8 Book Boxed Set eBook: Mark Tufo, Scott Nicholson, Robert Chazz Chute, Ian Woodhead, Eric A. Shelman, Tony Baker, Travis Tufo, Armand Rosamilia, J.T. Warren: Books

Amazon.com: Horror Within : 8 Book Boxed Set eBook: Mark Tufo, Scott Nicholson, Robert Chazz Chute, Ian Woodhead, Eric A. Shelman, Tony Baker, Travis Tufo, Armand Rosamilia, J.T.
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Verso Books to Sell eBooks Direct to Consumers - GalleyCat

Verso Books to Sell eBooks Direct to Consumers - GalleyCat | eBook News & Reviews | Scoop.it
Verso Books to Sell eBooks Direct to Consumers
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Wilmington startup recognized for approach to selling e-books - StarNewsOnline.com

Wilmington startup recognized for approach to selling e-books - StarNewsOnline.com | eBook News & Reviews | Scoop.it
Wilmington startup recognized for approach to selling e-books
StarNewsOnline.com
EntitleBooks.com, has been recognized for its innovative approach. Essentially, the company sells e-books online by a subscription formula.
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Study finds children read as well with e-books as printed books - Las Cruces Sun-News

Study finds children read as well with e-books as printed books - Las Cruces Sun-News | eBook News & Reviews | Scoop.it
Study finds children read as well with e-books as printed books
Las Cruces Sun-News
Courtesy photo Reagan Montoya Delgado enjoys a book from Imagination Library while sitting in the sunshine during Big Ditch Day in July 2012.
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The 5 Best Websites for Free E-books | Learning and Living in the ...

The 5 Best Websites for Free E-books | Learning and Living in the ... | eBook News & Reviews | Scoop.it
Whether you're looking for something good to read or learning a new skill, these sites have tons of e-books that you can download for free!

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Banned Erotica eBooks Given a New Home with EXCITICA - Good E-Reader (blog)

Banned Erotica eBooks Given a New Home with EXCITICA - Good E-Reader (blog) | eBook News & Reviews | Scoop.it
Banned Erotica eBooks Given a New Home with EXCITICA
Good E-Reader (blog)
Sometimes Erotica books can be too racy for the sensibilities of major digital bookstores.
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Stephen King's Joyland to be Released as an eBook - The Digital ...

Mr King gave a number of different reasons for not releasing an ebook, including wanting to support bookstores and wanting readers to have the traditional reading experience. But none of that matters any more, because I've ...
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China's eBook Space Comes into its Own - Good e-Reader

China's eBook Space Comes into its Own - Good e-Reader | eBook News & Reviews | Scoop.it
CNPIEC recently made a major commitment to build and market an e-book publishing platform for both Chinese and other than Chinese language titles to the institutional market in China. That platform is now active.”.
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Where did the story of ebooks begin? - The Guardian

Where did the story of ebooks begin? - The Guardian | eBook News & Reviews | Scoop.it
The Guardian
Where did the story of ebooks begin?
The Guardian
What was the first ebook?
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