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Google Lost Its Mojo: Content Curation is the New Search

Robin Good: Though I had seen and scooped this article before, I must have not done a very good job of really reading it from back to back. Paul Kedroski, who wrote this over a year and half ago, really captured the historical essence of content curation on the web.

 

This is an absolutely must-read article for anyone wanting to grasp what is happening with content curation on the web, hwile seeing things in proper perspective.

 

He wrote: "What has happened is that Google's ranking algorithm, like any trading algorithm, has lost its alpha.

 

It no longer has lists to draw and, on its own, it no longer generates the same outperformance -- in part because it is, for practical purposes, reverse-engineered, well-understood and operating in an adaptive content landscape.

 

Search results ...so polluted by spam that you often started looking at results only on the second or third page...

 

...

 

There are two things that can happen now.

 

a) We could get better algorithms, which is happening to some degree, with search engines like Blekko and others.

 

b) Or, we could head back to curation, which is what I see happening, and watch new algos emerge on top of that next-gen curation again.

 

Think of Twitter as a new stab at curation, but there are plenty of other examples.

 

Yes, that sounds mad. If we couldn't index 100,000 websites in 1996 by hand, how do we propose to do 234-million by hand today?

 

The answer, of course, is that we won't -- do them all by hand, that is. Instead, the re-rise of curation is partly about crowd curation -- not one people, but lots of people, whether consciously (lists, etc.) or unconsciously (tweets, etc) -- and partly about hand curation (JetSetter, etc.).

 

We are going to increasingly see nichey services that sell curation as a primary feature, with the primary advantage of being mostly unsullied by content farms, SEO spam, and nonsensical Q&A sites intended to create low-rent versions of Borges' Library of Babylon.

 

The result will be a subset of curated sites that will re-seed a new generation of algorithmic search sites, and the cycle will continue, over and over.

 

In short, curation is the new search. It's also the old search."

 

Must read. 9/10

 

Full article: http://www.businessinsider.com/googles-search-algorithm-is-spinning-out-of-control-2011-1

 

 


Via Robin Good, olsen jay nelson
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Robin Good's comment, July 10, 2012 10:10 PM
Thank you Ishak.
Stewart-Marshall's comment, July 11, 2012 8:40 AM
Excellent - a very prophetic analysis - wished I'd read it a year and half ago :-)
Beth Kanter's comment, July 11, 2012 9:34 AM
I only use google like a phone book -when I'm looking for a specific reference. But if I'm doing research on a topic, my strategy for years has been to go to the key sources (curators) and look through their libraries. I find the lack of context that search returns - makes me want to throw up. It is a much better experience to see it in context through the yes of someone who knows the content area.
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Island in the Clouds - always available as an eBook!

Island in the Clouds - always available as an eBook! | eBook News & Reviews | Scoop.it
It's been a year now since my novel, Island in the Clouds, was first released for sale in eBook format. I set up IslandCatEditions and began with ePublishing to test some theories I had on the dire...
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Children's Ebook Sales Stats from Europe - Digital Book World

Children's Ebook Sales Stats from Europe - Digital Book World | eBook News & Reviews | Scoop.it
Children's Ebook Sales Stats from Europe Digital Book World Digital was the focus for many children's publishers attending this year's London Book Fair, and we saw a significant increase in the number of walk-ups enquiring about the Children's...
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UK Rules eBooks Aren't Books as Far as Taxation Is Concerned - Good E-Reader (blog)

UK Rules eBooks Aren't Books as Far as Taxation Is Concerned - Good E-Reader (blog) | eBook News & Reviews | Scoop.it
UK Rules eBooks Aren't Books as Far as Taxation Is Concerned
Good E-Reader (blog)
There's no relief in sight for UK readers, as Parliament declared that there was no good reason or means to reduce the outrageous 20% VAT on ebooks.
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Digital editions overtake sales of traditional books | The Times

In a development that will spell gloom for Britain’s bookshops, more people are now buying ebooks than traditional paper versions (More people are now buying ebooks than traditional paper versions (Getty Images) http://t.co/vqKjpxEFD4...
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YouHeartBooks | For the love of stories, books and authors

YouHeartBooks | For the love of stories, books and authors | eBook News & Reviews | Scoop.it
A simple, yet powerful, eBook marketplace where authors can sell their eBooks and fans can discover amazing new authors and stories.
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Unglue.it sets e-books free! - Network World

Unglue.it sets e-books free!
Network World
Just as e-books changed traditional book publishing so an intriguing startup, unglue.it, is aiming to change how e-books are brought to market.
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Do You Borrow Ebooks From Your Library? - Forbes

Do You Borrow Ebooks From Your Library? - Forbes | eBook News & Reviews | Scoop.it
Do You Borrow Ebooks From Your Library?
Forbes
Yet, if you're like most Americans, you probably have never borrowed an ebook from a library. About one in eight people who read ebooks have, according to the ALA.
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Ballard bookstore and gallery embraces ebooks - Ballard News Tribune

Ballard bookstore and gallery embraces ebooks - Ballard News Tribune | eBook News & Reviews | Scoop.it
Ballard News Tribune
Ballard bookstore and gallery embraces ebooks
Ballard News Tribune
More money is always good for struggling authors, but many are finding another benefit.
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eBook Subscription Site Entitle Now Supports e Ink Readers - Good E-Reader (blog)

eBook Subscription Site Entitle Now Supports e Ink Readers - Good E-Reader (blog) | eBook News & Reviews | Scoop.it
eBook Subscription Site Entitle Now Supports e Ink Readers
Good E-Reader (blog)
This is a free app and allows you sync paid and borrowed eBooks directly to your e-reader.
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Publishers must embrace ebooks, not fear them as devil's devices - The Times (subscription)

The Times (subscription)
Publishers must embrace ebooks, not fear them as devil's devices
The Times (subscription)
These are tough times for books — at least the printed kind.
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Are E-Books Better or Worse Than Print For Kids? Both - NBCNews.com

Are E-Books Better or Worse Than Print For Kids? Both - NBCNews.com | eBook News & Reviews | Scoop.it
Are E-Books Better or Worse Than Print For Kids?

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The all-new monthly literary prize – for self-published authors - The Guardian

The all-new monthly literary prize – for self-published authors - The Guardian | eBook News & Reviews | Scoop.it
The Guardian The all-new monthly literary prize – for self-published authors The Guardian New data compiled by Howey, meanwhile, claims that Amazon's ebook genre bestseller charts are being dominated by titles that are either self-published or from...
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EBSCO Gains 30000 eBook Titles from Random House - Good E-Reader (blog)

EBSCO Gains 30000 eBook Titles from Random House - Good E-Reader (blog) | eBook News & Reviews | Scoop.it
EBSCO Gains 30000 eBook Titles from Random House
Good E-Reader (blog)
EBSCO makes it easy for librarians to build or grow e-book collections through featured collections.
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eBooks a Priority with the American Library Association - Good E-Reader (blog)

eBooks a Priority with the American Library Association - Good E-Reader (blog) | eBook News & Reviews | Scoop.it
eBooks a Priority with the American Library Association
Good E-Reader (blog)
The American Library Association is holding its annual conference in Las Vegas, starting June 26th.
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Book Boss Jane Friedman Talks Tech, Ebooks and Why Content Still Rules - Forbes

Book Boss Jane Friedman Talks Tech, Ebooks and Why Content Still Rules - Forbes | eBook News & Reviews | Scoop.it
Forbes
Book Boss Jane Friedman Talks Tech, Ebooks and Why Content Still Rules
Forbes
As a young publicist in 1970, she launched the first author tour, taking Julia Childs across the country to promote Mastering the Art of French Cooking.
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OverDrive and Smashwords Ink Deal to Distribute Indie Author Ebooks to Libraries - Digital Book World

OverDrive and Smashwords Ink Deal to Distribute Indie Author Ebooks to Libraries - Digital Book World | eBook News & Reviews | Scoop.it
GigaOM OverDrive and Smashwords Ink Deal to Distribute Indie Author Ebooks to Libraries Digital Book World OverDrive, the world's largest library eBook platform, and Smashwords, the world's largest distributor of self-published eBooks, today...
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Why Used eBooks Still Have Not Happened

Why Used eBooks Still Have Not Happened | eBook News & Reviews | Scoop.it
The Holy Grail of digital publishing is the end user being able to sell the eBooks they purchased from online retailers. Amazon and Apple actually have
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Publishers are Signing up with eBook Subscription Services in Droves

Publishers are Signing up with eBook Subscription Services in Droves | eBook News & Reviews | Scoop.it
Hot on the heels of news that Oyster had signed a trio of publishers comes new reports that their competition is doing the same.
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To Kill a Mockingbird e-book released for 'new generation' - CBC.ca

To Kill a Mockingbird e-book released for 'new generation' - CBC.ca | eBook News & Reviews | Scoop.it
CBC.ca To Kill a Mockingbird e-book released for 'new generation' CBC.ca For several years, Thomas Pynchon resisted releasing e-book versions of his classics, including Gravity's Rainbow and V., but struck a deal in 2012 to digitally publish his...
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Breaking: Kobo Makes Organizational Changes in Toronto

Breaking: Kobo Makes Organizational Changes in Toronto | eBook News & Reviews | Scoop.it
Kobo is based in Toronto Canada and the company today axed over 60 jobs. They also reshuffled existing employees into different departments in a bid to
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Caffeine Nights Launches New Online Bookstore With Free Bundled Ebooks - Booktrade.info

Caffeine Nights Launches New Online Bookstore With Free Bundled Ebooks
Booktrade.info
Caffeine Nights Publishing has launched a dedicated online bookstore Caffeine Nights Books.
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Library ebook Situation is Appalling - Good E-Reader (blog)

Library ebook Situation is Appalling - Good E-Reader (blog) | eBook News & Reviews | Scoop.it
Library ebook Situation is Appalling Good E-Reader (blog) Clifford Lynch, executive director of the Coalition for Networked Information, called the library ebook situation “appalling,” explaining that denying libraries unfettered access to ebooks...
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UK Ebook Lending Program A Success For Libraries, Publishers

booktrade.info - the home page of the book trade in britain (#EBooks UK Ebook Lending Program A Success For Libraries, Publishers: A recent program ...
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eBook Discovery Platform 'My Independent Bookshop' Launches - Good E-Reader (blog)

eBook Discovery Platform 'My Independent Bookshop' Launches - Good E-Reader (blog) | eBook News & Reviews | Scoop.it
eBook Discovery Platform 'My Independent Bookshop' Launches
Good E-Reader (blog)
The second part of this bookshop is to purchase eBooks through the system.
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e-Book Publishers Also Cater to Magazine Readers - Free-eBooks.net

e-Book Publishers Also Cater to Magazine Readers - Free-eBooks.net | eBook News & Reviews | Scoop.it
What may come as a surprise to most consumers, however, is that many e-book publishers provide magazine subscriptions. Best of all, a wide variety of these are available absolutely free of charge – which means you can ...
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The Rise of E-Books and a Shrinking Library Catalog - The Consumer Eagle

The Rise of E-Books and a Shrinking Library Catalog - The Consumer Eagle | eBook News & Reviews | Scoop.it
The Consumer Eagle
The Rise of E-Books and a Shrinking Library Catalog
The Consumer Eagle
Most local libraries purchase licensing agreements to e-books through a distributor.
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