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Publishing CEO highlights Apple role in ebook case - FRANCE 24

Publishing CEO highlights Apple role in ebook case - FRANCE 24 | Ebook Industry | Scoop.it
Post (subscription) Publishing CEO highlights Apple role in ebook case FRANCE 24 AFP - A top publishing executive Wednesday acknowledged Apple's role in reshaping the pricing model for electronic books, as the government sought to prove its case in...
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US says Apple led 'deliberate' scheme on ebooks

US says Apple led 'deliberate' scheme on ebooks | Ebook Industry | Scoop.it
New York (AFP) June 3, 2013 - A US government lawyer accused Apple Monday of concocting a deliberate scheme to fix prices of electronic books as the antitrust trial against the tech giant got underway.

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Penguin CEO takes stand in Apple e-books antitrust case - Reuters

Penguin CEO takes stand in Apple e-books antitrust case - Reuters | Ebook Industry | Scoop.it
The Guardian
Penguin CEO takes stand in Apple e-books antitrust case
Reuters
NEW YORK (Reuters) - The chief executive of U.S.
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Why Book Publishers Are Still Dragging Their Heels on Selling You E-Books - Wired

Why Book Publishers Are Still Dragging Their Heels on Selling You E-Books - Wired | Ebook Industry | Scoop.it
Wired
Why Book Publishers Are Still Dragging Their Heels on Selling You E-Books
Wired
“Did you see anyone with bags?” My friend is looking around, increasingly frantic.
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What comes next: the workshop | FutureBook

What comes next: the workshop | FutureBook | Ebook Industry | Scoop.it

Publishing is now at that moment when it can begin to imagine a commercial future for projects that don't simply replicate the print book ...


Via Carisa Kluver
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Carisa Kluver's curator insight, June 4, 2013 12:24 PM

Excellent read on the future of publishing ...

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21 Things You Need to Know About Self-Publishing 2.0

21 Things You Need to Know About Self-Publishing 2.0 | Ebook Industry | Scoop.it

Excerpted from article on Copyblogger:
"I wanted to start at “zero” with this list to give you a guideline on what it’s all about.
This list is about writing, building your audience, publishing vs. self-publishing, self-publishing, and what I call “team-publishing” which is the direction you need to go if you want to professionally self-publish.
All of these things are important to build your skills, your audience, and ultimately readers of your books.

Follow these 21 steps I’ve laid out for you below, and you will create quality books.
1. Reality check
2. Audience first
3. If it doesn’t bleed, it doesn’t lead
4. Educate
5. Make it evergreen
6. How to build your blog audience, part I
7. How to build your blog audience, part II
8. How to build your blog audience, part III
9. Facebook, Twitter, Pinterest — SHEBANG!
10. Marketing 101
11. Reality check on publishing
12. Self-publishing 101
13. Team publishing
14. Editing
15. Design
16. Interior design
17. Title
18. Sub-title
19. Audiobook
20. Video trailer
21. Marketing 201

Everything I describe above will lend credibility, authenticity, and ultimately audience to the effort:

- Building the platform and trust with your audience way in advance.
- Writing a strong story while at the same time delivering value.
- Connecting  all the dots on editing, design, title, print version, audio version.
- Having many strong marketing messages and a way of delivering those messages. Making sure the messages aren’t gimmicks, but real ways that show you are living the message you write about.
- Infusing professionalism into every aspect of the process. The goal here is not to publish as easily as possible. The goal is to publish professionally in a way that leaves the traditional publishers in the dust.

You are your own publisher.

You are the one who believes in the message and your art and now want to share it with others and ultimately it is you who is choosing yourself to deliver that message. A message that, when properly packaged, will be a delight to the reader to receive..."

Each step is explained with detailed information from the author author. Read full interesting article here:
http://www.copyblogger.com/professional-self-publishing/

 


Via Giuseppe Mauriello
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Geoffrey Vertlieb's comment, June 6, 2013 1:02 PM
Very interesting....
Suneeta ITBP's comment, June 25, 2013 3:39 AM
Thanks:)
BSN's curator insight, July 27, 2013 10:22 AM

Some useful tips on how to handle self publishing

#business #publishing #entrepreneur  http://goo.gl/tCP5xW

 

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Optimism Among Book Publishers at BookExpo America - The Atlantic

Optimism Among Book Publishers at BookExpo America - The Atlantic | Ebook Industry | Scoop.it
Optimism Among Book Publishers at BookExpo America The Atlantic For an industry that has been so focused lately on the impact of disruptive upheavals in technology and retailing, last week's BookExpo America--the annual publishing fete at New...
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