In “Company Snapshots,” we pose a series of questions to leading providers of digital products and services and let them speak for themselves about what their company does, how they benefit publishers, and what they believe the biggest trends in the industry are. In today’s entry, we have INscribe Digital. What does your company do? INscribe Digital is a one-stop solution for publishers of all sizes who want to distribute digital […]
Bookbub has long charged authors and publishers fees in order to be accepted into one of its ebook deal newsletter, but it has always set a certain standard for quality (reviews) and editorial fit. Now it is setting aside those standards, and is going to start listing straight adverts in its newsletter. On Wednesday Bookbub announced that publishers and authors no longer have to have a deal for readers in order to get their ebook listed in the Bookub newsletter: BookBub Ads run in a dedicated space in BookBub’s daily emails. Advertisers — authors, publishers, agents, and other book marketing professionals — can use this space to promote full-priced books, discounted books, audiobooks, novellas, multi-author box sets, and much more. Bookbub has also posted an FAQ. The new ad units are CPM ads like you would find on most websites, and not fee-for-placement like the the rest of the email. Bookbub says that the price of an ad unit is determined by a competitive bidding process, with the high bidder obviously getting priority. Bookbub has long been the king of the ebook discount newsletters, but over the past year has been pivoting more and more to be a marketing service. One industry insider told [...] You just finished reading BookBub Now Selling CPM Ads in Its Deals Newsletters which was published on The Digital Reader, a blog that needs your support. If you liked what you read, how about joining the discussion?
The Amazon Kindle has undergone many iterations over the years. The company initially released several models with a keyboard that allows people to navigate the e-Reader and employ the D-Pad. In 2012 the company started to adopt a touchscreen and ditched the keyboard altogether and became more popular as a result. Sales started to increase, [...]
Image: Trainer Barbara McCann with staff from the Housing Executive at one of our iPad digital training workshops Half day workshop: IPAD FILMING AND EDITING. Thursday, June 2, 9.30am to 1pm, Belfast city centre. TRAINER: Barbara McCann, TV video journalist: 10 places maximum: Taught by TV broadcaster and video journalist Barbara McCann,participants will learn basic film andRead More
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