Have you paid much attention to the various pricing options used in the streaming content space? A recent article on re/code talks about the challenges the music industry faces as it wrestles with free, ad-subsidized streaming services.
Digital Book World: Were You There? What They Think While this conference on its surface was about digital publishing of books, there was a lot of discussion about the continuing role of print and how it best coexists with the digital world.
Major publishers are starting to see lower than expected quarterly results because of the novelty of the e-book has severely waned. Some of the largest publishers such as Penguin Random House and Simon & Schuster are facing tough times. Total profit dropped 5.6% at S&S and approximately 12% for Penguin. The lack of revenue is primarily attributed to the lack of bestselling titles and lower e-book sales.
At a recent sit-down with executives representing one of the biggest players in the textbook industry, my colleague and I felt surprisingly out of touch.
The executives spent most of the meeting touting the evolving market, namely how their newfound allegiance to digital learning materials—rather than old-school physical textbooks—would place them at the forefront of the new wave of education technology. Rhetoric describing the company’s unmatched innovation pervaded the hour-long meeting; they raved about the company’s across-the-board shift to digital, how its new state-of-the-art materials comprise a "single roadmap" that is expected to make its generic, stodgy textbooks obsolete. They largely dismissed us as we—online journalists and Millennials in our mid-20s—reminisced about physical books that can be held, highlighted, and leafed through. And it quickly became evident that these men expected us to marvel at the company’s developments because, as soon as they noticed our eyes weren’t lighting up, they balked: "I don’t think you understand how groundbreaking this is," one of them said.
At every writers conference or self-publishing panel the question that almost always inevitably comes up is: “How much will self-publishing really cost me?” Because the book publishing industry is one of the last industries to go digital, it’s going through a quick transition. As a result of this shift, authors no longer need to go through the traditional gatekeepers to publish high-quality books and are instead moving toward self-publishing. Launching a book is like launching a startup. Putting together a quality book involves not just writing it, but getting it edited, then formatted, designing a cover, and having a marketing strategy around it. Below, I break down the costs of how much professional services will cost you for a high-quality book....
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