In the world of email marketing, experts constantly talk about the importance of adding new subscribers, increasing open rates, and boosting click rates. The internet is littered with articles on these topics. But, are these the best metrics to gauge success? If email marketing is supposed to help generate book sales, could we be majoring …
This piece is part of a special series on Libraries + Media. Click here for the whole series. When the Pew Research Center tracks where Americans get their news, we hear about Reddit, Twitter and Facebook, television, newspapers and radio. Libraries don’t make the list.
At the London Book Fair’s Quantum conference last month I listened to Aissetou Ngom talk about Penguin Platform, the young adult brand which she manages. She revealed that market research on the design of the new website had produced something of a surprise: there shouldn’t be a ‘website’ in the traditional sense at all. ‘That …
A reluctant industry? At Publishers’ Forum in Berlin, a first day of sessions has exposed what some see to be a surprisingly entrenched reluctance to embrace data’s central role in building relationships with consumers.
Editor's Note: With Gangzhou OED drawing a lot of attention for its announcement of graphene-based epaper, I thought my readers would be interested in a similar report on PlasticLogic's graphene epaper demo. This story was originally published in September 2014, and the tech is not on the market yet. Here's an interesting new screen tech which has an excellent chance of never reaching the market. The Graphene Center at Cambridge University, in partnership with PlasticLogic, has just revealed the first graphene-based flexible grayscale display. According to the press release: Graphene is a two-dimensional material made up of sheets of carbon atoms. It is among the strongest, most lightweight and flexible materials known, and has the potential to revolutionise industries from healthcare to electronics. The new display prototype was built on a flexible plastic backplane which PL originally developed for use in ebook readers. The tech is quite similar to the Mobius screen tech which E-ink debuted last year, except in the case of the prototype it has yet to leave the lab. In its ideal state, graphene consists of nothing but carbon, giving it a shade of black which is unmatched by existing epaper screens on the market, including screens produced by the [...] You just finished reading Repost: Cambridge University, PlasticLogic Produce World’s First Flexible Graphene-Based Display (video) which was published on The Digital Reader, a blog that needs your support. If you liked what you read, how about joining the discussion?
There are precious few companies actively developing e-paper solutions because the e-Reader industry has been in a holding pattern for the last three years. Guangzhou OED Technologies has developed the world’s first graphene electronic paper and they said it will enter production later this year.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.