Negotiating a large, non-returnable sale of your books to a corporate buyer can be a euphoric event. As you leave the premises you may celebrate with large smiles and high-fives. But unforeseen by many publishers are the various post-sale emotions experienced by the buyers, especially if this is their first time dealing with you. Their …
Licensing deals have always been popular with publishers. As Publishing Technology COO Randy Petway astutely pointed out in his recent Publishing Perspectives article, “When sales are not something that can be planned for or predicted, publishers rely heavily on brand awareness through licensing deals, both to sell books and open new markets for intellectual property.” Since the digital revolution, start-ups have taken to buying up licensed properties to give them a jump-start in the market – to such a degree that some people are wondering if a start-up needs licensed content in order to succeed.
As students finalize their class schedules and purchase books, they often experience significant frustration and anger — emotions that are fairly targeted at the UC Berkeley Student Store. Thus far this semester, the student store has been chronically understocked for many classes, forcing students to miss early readings and startRead More…
Audible makes audio books more convenient than most other sources thanks to its integration with Amazon Kindle, but it was not very convenient for Android... by Ryan Whitwam in Android Auto, Applications, News
Over the weekend, Santa Fe's La Fonda on the Plaza hotel welcomed 180 publishers and other industry members to PubWest's annual conference. Attendance was up at the February 4-6 event thanks, show organizers think, to a timing change. PubWest executive director Kent Watson credited the slight jump in attendance to having last year shifted the show from fall to winter.
I have written before about learn-to-read apps and other kid-focused goodies. But getting a kid ready to read actual, text-based stories is a more involved process than we sometimes realize. One of my little loved ones recently came home with a booklet he made at school which was all about the letter A, for instance. We asked him if there were going to be some other books too, and he confidently replied that there were not. They cut the pages, they stapled them, it went into the special folder, and that was it. DONE! Poor little guy has no idea what he is in for!
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