As self-published work grows in popularity and legitimacy, indie authors are increasingly in a position to market their book to foreign publishers or to agents and producers working in film, TV, and theater.
"Finally, what really interests me in 2015 is the reader. Earlier this year, the Baileys Women's Prize for Fiction winner Eimear McBride reminded us that the “reader is fearless and must not be underestimated”. The reader has adapted particularly well to this new environment, showing that they are not put off by different forms, or formats, and are willing adopters of new business models, that they happily use alongside the old ones. As a sector it can often appear that we look to ourselves rather than to the end-user when we think about content creation, or the wider services we put alongside these pieces of work. In 2014 the reader was not well served by the dispute between Amazon and Hachette, while at the end of the year the hullabaloo that followed publication of Zoella’s ghost-written Girl Online showed that the reader has a different kind of role in this new world.
In 2015, we should look to this reader more, they are active participants in this sector: they are the real change-agents."