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Scooped by Marianela Camacho Alfaro
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Loss Leaders, Predatory Pricing, and Why Amazon Isn’t the Defendant Today

Loss Leaders, Predatory Pricing, and Why Amazon Isn’t the Defendant Today | Ebook and Publishing | Scoop.it
Marianela Camacho Alfaro's insight:

"But there is one question that seems to still be circulating today. A lot of people, including one in my contemn section, wonder why Amazon was not on trial today. After all, Amazon’s pricing policy is clear evidence (in some minds, at least) of their nefarious plans to destroy their competition.

Today I thought I would take some time and point out the difference between what Amazon’s actual pricing policies and what many assume to be those policies."

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Apple guilty of ebook price fixing, says judge

Apple guilty of ebook price fixing, says judge | Ebook and Publishing | Scoop.it
After a trial and several settlements with other publishers, a judge has ruled that Apple conspired to raise the price of ebooks from major publishers. Reuters reports that a trial for damages will...
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How Steve Jobs Got Apple Into Trouble Over Ebooks

How Steve Jobs Got Apple Into Trouble Over Ebooks | Ebook and Publishing | Scoop.it
So Apple and a group of major publishers stand accused of ebook price fixing. But before we have them drawn and quartered, let's consider the facts. First of all, Apple never tr...
Marianela Camacho Alfaro's insight:

"Apple never tried to hide what it was doing with ebooks. Steve Jobs wanted his new iPad and iBooks platform to compete in the exploding ereader market.

As ever, Jobs wanted to do so on his own terms. So he told publishers how it was going to be.

Publishers agreed to his "Agency Model" (publishers set the price, Apple gets 30% of the profits, and publishers cannot allow lower prices on a competing service). The fortunes of Apple, publishers, authors and even Amazon, improved as a result."

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