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Keywords and search engine optimization have been considered important for a long time in the online world, particularly for ranking in the online world."
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Can people find your book? If your title and description doesn't contain keywords that people are searching for, then your book may not sell.
Keywords play an important role in the discoverability of your book. If you are self-published, and have control of your Amazon bookshelf, then go there right now and check your 7 allowed keywords. You can also use important keywords in your title and your description of your book.
For my book: "Put the Pause in Your Menopause - A Sensible, No-Nonsense Approach to Relieving Your Symptoms," http://www.amazon.com/dp/B00AYA199W I use the following keywords: Menopause, Hormone diet, Flat belly, Jillian Michaels, Body Revolution, Weight loss, Exercise. The reason I use "Jillian Michaels" in the keywords is that I used her exercise program to lose weight, and in turn, it also helped my symptoms which I detail in this book.
I did a little experiment and switched the order of a couple of keywords on the bookshelf, so I'll be watching to see if that moves my book up in the Amazon titles.
***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***
Link to the original article: http://www.thecreativepenn.com/2013/02/28/keywords-metadata-discoverability/