Ebook and Publishing
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Scooped by Marianela Camacho Alfaro
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Why Apple Really Wanted iBooks – An Alternate Theory (And Why Everyone is Wrong) « The Digital Reader

Why Apple Really Wanted iBooks – An Alternate Theory (And Why Everyone is Wrong) « The Digital Reader | Ebook and Publishing | Scoop.it
Marianela Camacho Alfaro's insight:

"Apple’s quarterly reports reveal that Apple is making hardly any money from content sales. Instead Apple is making most of their money from iPhone and iPad sales (Example: Q4 2012).

Let me lay out an alternate theory for why Apple launched iBooks.

IMO iBooks was never about the content for its own sake; it was always about the hardware that the content was sold on. I have been saying that for some time now (most recently in late May 2013) but until today I had not backed up my statements with actual data (see above link).

I believe that the initial launch of the iBookstore was merely a stepping stone towards the launch of iBooks 2.0, Apple’s digital textbook platform which launched in January 2012. And that launch was not about content either; I believe it was part of Apple’s plan to get more iPads into classrooms."

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Scooped by Marianela Camacho Alfaro
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Open Air sees e-book sales success by publishing in the App Store

Open Air sees e-book sales success by publishing in the App Store | Ebook and Publishing | Scoop.it
Paid Content is a fantastic blog for freelance and office professionals that covers paid-content business models for furthering the reach of your work.
Marianela Camacho Alfaro's insight:

"Open Air sells exponentially more titles through the App Store than it does via the iBookstore, between 10 to 30 times as much depending on the situation. Originally the company just published their books through the App Store, but when iBooks Author was launched, the company adapted its titles for the new market. What they thought would be a massive jump in sales turned out to be just another smaller market."

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