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Wattpad: How it is handling its fast trajectory | FP Innovators | Entrepreneur | Financial Post

Wattpad: How it is handling its fast trajectory | FP Innovators | Entrepreneur | Financial Post | Ebook and Publishing | Scoop.it
With a goal of becoming to Internet publishing what YouTube is to video, Wattpad has gone through some heady growth, including funding from some big time U.S.
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How Developing Markets Fuel Wattpad’s Explosive Growth : Publishing Perspectives

How Developing Markets Fuel Wattpad’s Explosive Growth : Publishing Perspectives | Ebook and Publishing | Scoop.it
Markets often overlooked by Western publishers — like the Philippines, Vietnam, Indonesia, Saudia Arabia, Romania — are proving powerhouses for Wattpad says CEO Allen Lau.
Marianela Camacho Alfaro's insight:

Wattpad has always resonated with an international audience. Since our earliest days countries like Vietnam and The Philippines have been active members of the community — reading, writing and sharing stories in their own languages.

We see millions of users from these two countries every month with an ever-increasing number coming via mobile devices. In fact, Wattpad is currently the number one mobile app and the number one mobile website in The Philippines.

Non-English speaking, South East Asian countries aren’t usually high on the radar of the traditional big publishers, but as a global platform what we’re seeing is a huge pent up desire for people to simply participate.

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