Getting the upper hand on your competition can be difficult and even more so when you’re not sure how your own website is performing. There are many tools available online that help you see how you’re doing with your SEO, and most importantly where your website needs to improve. All website owners should take advantage of these free tools to discover your website’s strengths and weaknesses, and to see how you compare against your competitors.
As LinkedIn’s quest for total world domination of the employment marketplace continues, it’s good to evaluate your LinkedIn savvy. Why? Because LinkedIn offers a win-win. LinkedIn gets TWD and you get instant, free-ish career visibility.
When it comes to life's fun events, cleaning up doesn't have to feel like a chore. Inspired by the fun people can have making messes, Glad recently launched its #TrashCrashers campaign, which leverages visual storytelling, influencer partnerships and events in an effort to make people view cleaning up in a new way.
Excerpt from the guest post by Patricia Hume, President of Trapit, and published on MarketingProfs: "It's impossible for marketers to create enough original, quality material for each channel every day, which is why many rely on content curation to help build brand awareness and generate leads via social media and email marketing.
Here are five of the top content curation mistakes that B2B marketers need to avoid if they want to offer their audiences value, rather than noise.
1. Skimming the Headline and Sharing Immediately A good headline doesn't mean a good article. Sometimes, it doesn't even mean a relevant article. That's why it's important to take the time to read the entire article before sharing it with an audience. Content curation is about showing thought leadership, too; so, if you don't engage with the article yourself, then you can't show your expertise about the topic.
2. Checking Only the Most Popular Stories and Sources for Content If your content curation is supposed to attract people to the brand for originality and thought leadership, depending on the most-visited sources and most-read articles is merely going to backfire. Your social media accounts won't stand out, and prospects and customers won't see the value in following them.
3. Not Personalizing for Your Audience In a world of almost infinite content, your audience is going to be interested only in the stories that are most relevant to their needs. You should carefully consider the target audience for each piece of curated content.
4. Promoting the Same Content Across Every Channel One tactic that's employed by time-starved marketers is to share one link across a few different channels, all at once. Ultimately, doing so undermines the purpose of content curation.
5. Spending Too Much Time Curating Content It can take hours to create a blog post, and just a few minutes to curate content. So marketers may write blog posts a few days a week and fill the gaps in output with curated content very quickly. But curating good content that effectively engages the audience—and making sure each piece is promoted and distributed in the context of each social environment—can take hours..."
It’s hard to imagine a life before social media, even though sites like Facebook and Twitter have been around for less than a decade. As businesses look back over that decade, they can easily see how these sites are changing the way they do everything. Professionals use these sites to [...]
Excerpt from the review article by TechCrunch: "VideoGenie has launched a new product that it calls StoryBox, which aggregates all kinds of content about a brand. The company says the testimonials can include tweets, YouTube videos, Instagram photos, and more, all presented in what Nassiri (VideoGenie's CEO) called “a rich, visual environment” on the brand’s site, and with the option for visitors to add their own stories directly from the site.
Naturally, brands can curate the content, so that a tweet with the wrong message doesn’t end up in the StoryBox. At the same time, Nassiri said the product offers analytics showing which content is getting the most engagement and (when relevant) driving the most sales. StoryBox can automatically prioritize the best-performing content and display it prominently on the site..."
Engagement is an emotional connection. It's the DNA of the relationship. The intensity of the emotion is equal to the connection to your brand. If you don’t put your heart into engaging customers, your competitors gladly will. The apathetic shall walk alone.
Just recently, Scoop.it announced that Scoop.it curators will be able to connect their personal profiles for the purpose of Google Authorship, and at the same time, can now connect a Google+ Business Page for sharing curated content. This is really exciting news, as busy business owners and social media managers can now use Scoop.it to curate and share great content to all of their branded social media profiles - Facebook, Twitter, LinkedIn and now Google+. Continue reading →