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The Value of Workplace Conflict: Discomfort Says You’re Doing It Right

The Value of Workplace Conflict: Discomfort Says You’re Doing It Right | Eat-lives-breathes business and leadership | Scoop.it
There are several things that stall progress, but one that occurs a lot is the human tendency to avoid conflict. It’s almost impossible for a team to make progress on something new, …
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The Kaleidoscope Telescope

The Kaleidoscope Telescope | Eat-lives-breathes business and leadership | Scoop.it
A good project manager may be able to plan, mitigate risk, prioritise and budget but a great project manager becomes the eyes and ears of a project, able to view the project from every perspective
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How Hardship Helped Me Be Happy

How Hardship Helped Me Be Happy | Eat-lives-breathes business and leadership | Scoop.it
In the past 4 years I’ve been diagnosed with worse scoliosis (curvature of the spine) than I thought I had, severe osteoarthritis in my neck, back and hips and Hashimoto’s disease (a thyroid
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Make me a treasure map!

“Make me a treasure map, Mummy!’’. A piece of parchment-like paper was thrust under my nose.I moved it out of my field of vision to see my 10 year old daughter, holding out the paper at arm’s length
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My first ever blog post on LinkedIn

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Fuel Your Imagination!

Fuel Your Imagination! | Eat-lives-breathes business and leadership | Scoop.it
The picture shows me at the age of 4 doing my best impression of an owl. I don’t remember this photo being taken, however I do remember being a highly imaginative child, complete with imaginary
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My 3rd article on my LinkedIn blog site.

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The Seven Million People Experiment

Hypothesis: Unprecedented access and communication possibilities will lead to unprecedented opportunities both in the pr…
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Social Media Makes Employees More Productive | Social Media Today

Social Media Makes Employees More Productive | Social Media Today | Eat-lives-breathes business and leadership | Scoop.it
Would you be the least bit surprised if I told you 98 percent of businesses depend almost entirely on word of mouth marketing? What if I told you of those 98 percent, only three percent have a strategy for obtaining leads via word of mouth? Here is my reaction to that: SCARY!
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Fragmented Decision Making | SmartData Collective

Fragmented Decision Making | SmartData Collective | Eat-lives-breathes business and leadership | Scoop.it
Many midsized organizations are uncertain about how to proceed with business intelligence and analytics – or if they should even jump in. But if these organizations fail to include various data analytics as inputs to strategic and tactical decisions throughout the enterprise, they may be blocking their abilities to compete, grow and keep pace with dynamic market and economic changes.
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Get the Most Out of LinkedIn by Finding the Right Groups | Social Media Today

Get the Most Out of LinkedIn by Finding the Right Groups | Social Media Today | Eat-lives-breathes business and leadership | Scoop.it
How to find the right LinkedIn Groups for your niche.
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Marketing and Innovation | Social Media Today

Marketing and Innovation | Social Media Today | Eat-lives-breathes business and leadership | Scoop.it
I think it’s fair to say that marketing is going mobile. As I’ve noted before, there is something organic and seamless about the relationships we have with our mobile devices. These devices are relevant to our daily lives precisely because they deliver convenience, simplicity, and proximity.
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8 Excellent Reasons to Redesign Your Website

8 Excellent Reasons to Redesign Your Website | Eat-lives-breathes business and leadership | Scoop.it
Want to know if a website redesign is right for you? Here are eight reasons you may want to modify your site soon.
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Social Media Burnout: Creativity and Productivity While Staying Online - The Social Media Monthly

Social Media Burnout: Creativity and Productivity While Staying Online - The Social Media Monthly | Eat-lives-breathes business and leadership | Scoop.it
Social Media Burnout: Creativity and Productivity While Staying Online By Mike Brown I hosted a panel discussion last week for the Social Media Club of Kansas City on dealing with and avoiding social media burnout.
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White Paper: The Social Media Way of Life for B2B Experts and Content Marketers - exploreB2B

White Paper: The Social Media Way of Life for B2B Experts and Content Marketers - exploreB2B | Eat-lives-breathes business and leadership | Scoop.it
Companies that embrace a content marketing strategy focus on how to present their existing knowledge in a way that both captivates and helps their target group grow professionally.
Inthis ...
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My ‘No Scroll-down Required’ Rule and other email tips

One of the best pieces of feedback I ever got in my last job was that my emails were too ‘wordy’ and that sometimes I just went straight on into business without a word of well wishes, which didn’t
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Home of the Giant

Home of the Giant | Eat-lives-breathes business and leadership | Scoop.it
Every week I take my children to their jazz and tap dance classes (yes, even my little boy) and we pass The African Museum, which is where the giant lives.The idea started when my boy asked, as we
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5 elements required for successful marketing!

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Fast-Food Lessons or How I Started My Leadership Journey

‘I could employ monkeys that would do a better job than some of you lot!’ shouted our boss. It wasn’t directed at me but I involuntarily gasped and stared at him. So did a few customers. It was a
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My 2nd LinkedIn blog article!

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Rescooped by Joanna Jack from Leadership
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5 Tips for Leading Innovation - CCL e-Newsletter February 2014

5 Tips for Leading Innovation - CCL e-Newsletter February 2014 | Eat-lives-breathes business and leadership | Scoop.it
How do you lead innovation alongside managing the core business? CCL's David Horth and Jonathan Vehar get you started.

Via Paul Galante
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Paul Galante's curator insight, February 15, 2014 2:36 AM

So many European business and political leaders exhort organisations to "be more innovative"  and see this as the key to being competitive in the global marketplace.   But how do you do that?  This article by my colleagues at CCL explore what it really takes to "lead for innovation" and create a climate where innovation can flourish.  You won't be surprised that culture and mindset plays a big part...

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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | Eat-lives-breathes business and leadership | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.


Via Russ Merz, Ph.D.
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Steve Baker's curator insight, February 19, 2014 7:37 AM

Designing clean, effective websites that work and deliver clients 

Mike Milazzo's curator insight, February 21, 2014 10:09 AM

When we get past all the ads.

Gonzalo Moreno's curator insight, February 22, 2014 6:55 AM

One of my students' favorite topics... XD

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Posting Videos on Social Media | Social Media Today

Posting Videos on Social Media | Social Media Today | Eat-lives-breathes business and leadership | Scoop.it
(Image) More and more companies are making their presence known on popular social media sites. While being active on sites like Twitter, Facebook and Pinterest is a start, there is another useful strategy that can make a business's social media site interesting: posting videos.
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Social Media Marketing Essentials | Social Media Today

Social Media Marketing Essentials | Social Media Today | Eat-lives-breathes business and leadership | Scoop.it
A captivating social media presence is essential. Do not let your business suffer.
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Social Media Can Power Your Sales Pipeline

Social Media Can Power Your Sales Pipeline | Eat-lives-breathes business and leadership | Scoop.it
A study showed that 78 percent of salespeople using social media platforms such as LinkedIn, Twitter, and Facebook outsell their peers - but why?
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The Importance of Creating Human Connections with Your Brand in Social Media | Social Media Today

The Importance of Creating Human Connections with Your Brand in Social Media | Social Media Today | Eat-lives-breathes business and leadership | Scoop.it
One of the best things about social media is that people are revealing more about themselves and creating likeminded communities - it's important for businesses to also take note of this process.
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Brand Advocates | Social Media Today

Brand Advocates | Social Media Today | Eat-lives-breathes business and leadership | Scoop.it
We all know how important customer reviews and recommendations are to compelling people to make a purchase. This is because positive reviews help to build confidence in your brand and your products. So how do you get more positivity on the web? Through brand advocates.
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There Is Only Human to Human | Social Media Today

There Is Only Human to Human | Social Media Today | Eat-lives-breathes business and leadership | Scoop.it
Human beings are innately complex yet strive for simplicity. Our challenge as humans is to find, understand and explain the complex in its most simplistic form. This means you, marketers.
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Tweeting pro tips: 5 types of tweets to keep your followers engaged

Tweeting pro tips: 5 types of tweets to keep your followers engaged | Eat-lives-breathes business and leadership | Scoop.it
This post originally appeared on the Buffer blog.



Buffer's CEO Joel recently changed the way he thinks about sharing on Twitter, and I really like his new approach. And if ...
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