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Infographic: Why Content for SEO

Infographic: Why Content for SEO | EasyStreetSocial | Scoop.it
Content marketing and SEO go hand in hand. When creating content for SEO, you should be focusing on the quality of the content over the quantity. Keeping that in mind, the infographic below from Brafton, explores how ...

Via Anthony Burke, Adrian Kingwell, Mezzo Labs
Angela Watkins's curator insight, February 17, 7:30 PM

I would believe that quality rules over quantity.  

Anthony Hall's curator insight, February 19, 7:34 PM

With all of the buzz going on about Social Media, I am finding that people are shying away from SEO and Search Engine Marketing.  However, the truth is that it is still very viable and should not be discarded from your marketing bag of tricks.

As a matter of fact, SEO and Social Media blend very nicely together as one feeds into the other.  

Now, you don't have to be a super SEO guru to get the benefits from it.  Learning how to identify high traffic keywords in your niche that you can optimize your content with is easier than you might think.  

Then, by following some simple guidelines for how to structure and optimize your content, you will find that the bulk of the work is practically en-grained in the process of creating the content in the first place; once you get the hang of it.

 

Then, simply by sharing your content across your social networks, you can build a web of related information which will, by the nature of the internet, boost your website rankings which will cause a website to gain even more traffic.

 

There are plenty of places online you can learn the simple side of SEO for free.  Be sure you make some time to either learn it yourself or invest some money in having someone handle it for you.

Luke Hancock's curator insight, April 17, 4:43 PM

Glad Adrian emphasized quality of content over quantity. Great infographic. 

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Video Breakthroughs Just Story It SOCIAL MEDIA, what we think about! BUSINESS and more Content Strategy + Content Marketing B2B Social Media Marketing
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Six Ways In Which Twitter Eclipses Facebook - AllTwitter

Six Ways In Which Twitter Eclipses Facebook - AllTwitter | EasyStreetSocial | Scoop.it
Six Ways In Which Twitter Eclipses Facebook
Easy Street Social's insight:

The average lifespan of a Facebook post is 22 hours.  The average lfespan of a tweet is 51 minutes.  Twitter is more conversational.  I can't remember ever having a 22 hour conversation. 

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5 Steps to Measuring B2B Social Media Marketing

5 Steps to Measuring B2B Social Media Marketing | EasyStreetSocial | Scoop.it
B2B marketers who properly measure their social media marketing efforts are able to gain greater customer engagement and increase profitability.
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Social Media Marketing Made Simple

Social Media Marketing Made Simple | EasyStreetSocial | Scoop.it
Social media marketing works best when it is coordinated and complementary. Learn how to use the major social media along with email newsletters to drive success in your business or non-profit - Free!
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Pick Your Fights: The Right Social Media Platforms for Your Goals | Social Media Today

Pick Your Fights: The Right Social Media Platforms for Your Goals | Social Media Today | EasyStreetSocial | Scoop.it
Our customers come at us any time of day, from multiple local or global locations with their accolades or issues or complaints or questions.
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EdgeRank's Newest Factor: Negative Feedback

EdgeRank's Newest Factor: Negative Feedback | EasyStreetSocial | Scoop.it
Negative Feedback on Facebook is any clickable negative engagement action that a user can take with a page or its content.
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Is Reach An Overrated Facebook Marketing Metric? - AllFacebook

Is Reach An Overrated Facebook Marketing Metric? - AllFacebook | EasyStreetSocial | Scoop.it
AllFacebook
Is Reach An Overrated Facebook Marketing Metric?
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Measuring Your Brand's Social Media Health

Measuring Your Brand's Social Media Health | EasyStreetSocial | Scoop.it
5 Steps to Measure Your Brand's Social Media Health (Measuring Your Brand's Social Media Health http://t.co/3XHIt6lrNB)
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Why social networks and blogging go together like peanut butter and jelly | SmartBlogs

Why social networks and blogging go together like peanut butter and jelly | SmartBlogs | EasyStreetSocial | Scoop.it
Blogging provides your company an opportunity to share meaningful knowledge with potential clients and customers, which in turn gets them to know, like and (RT @RippleComm: Great article on how Blogs and Social Networks work together to boost your...
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Off On A Tangent: Social Media For Business: Find Us and Follow ...

Off On A Tangent: Social Media For Business: Find Us and Follow ... | EasyStreetSocial | Scoop.it
Social Media For Business: Find Us and Follow Us Examples. Brand Resource Center: Facebook "f" logo · Twitter Logo: twitter-bird-white-on-blue. Like us on Facebook - Follow us on Twitter This is one of my pet peeves.
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5 Real Issues Social Media Managers Face on a Daily Basis

5 Real Issues Social Media Managers Face on a Daily Basis | EasyStreetSocial | Scoop.it
As a social media manager, I’ve read through thousands of news stories, written hundreds of blog posts, emailed both on and off the clock, worked patiently for hours with two interns, and watched way too many hilarious videos of cats to count.
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5 Ways to Hit the Refresh Button on Your Content Marketing Strategy | Social Media Today | Effective Inbound marketing practices

5 Ways to Hit the Refresh Button on Your Content Marketing Strategy | Social Media Today | Effective Inbound marketing practices | EasyStreetSocial | Scoop.it
It’s time to revisit and liven up your social media content marketing strategies. Here are some ways to boost the effectiveness of the content you generate.Joseph Ruiz's insight: I like the ideas and there are some helpful links too.
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How Do You Know When You’re Overdosing On Social Networks?

How Do You Know When You’re Overdosing On Social Networks? | EasyStreetSocial | Scoop.it

Social networks are captivating – there’s no doubt. The minds behind building the popular social media platforms of today knew exactly what they were doing and they saw it before any of us ever did. It’s a brilliant idea really – create a medium that allows people from all over the world to connect, share and collaborate like they never have been able to before in the history of the Earth. Incredible!

But an unforeseen (or potentially foreseen, but ignored) consequence is addiction. Social networks have been so good at “helping” us, but now they’re hindering us. From what you might ask? Well, ask your friends, family, parents, even children what they think. And although it is often joked about, it isn’t a joking matter.

Diagnosing Your Condition


Via Martin Gysler
Sigrid de Kaste's curator insight, February 21, 6:15 PM

...mmm got to check this out in detail...because it might just apply to you!

malek's curator insight, February 21, 6:26 PM

I didn't do it..I don't do it...overdosing??????

Martin Gysler's comment, February 23, 3:22 PM
I think this matter could touch all social media user, also they who think they will never be in this case...
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Google Search Vs Facebook Graph Search

Google Search Vs Facebook Graph Search | EasyStreetSocial | Scoop.it
Facebook recently introduced graph search, an innovative and more personalized experience to help you find up-to-date and relevant content.
Easy Street Social's insight:

Raise your hand if you've received a phone call from Google.   Is this going to be a threat to Google?

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7 Social Media Tools Salespeople Should Keep in Their Back Pockets

7 Social Media Tools Salespeople Should Keep in Their Back Pockets | EasyStreetSocial | Scoop.it
Learn how to use social media tools and features to improve your sales performance. (7 Social Media Tools Salespeople Should Keep in Their Back Pockets http://t.co/WSrzCLF8qf ....
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Achieving SEO Success is like Running a Marathon | Social Media Today

Achieving SEO Success is like Running a Marathon | Social Media Today | EasyStreetSocial | Scoop.it
Having a search engine optimized business website is a little bit like running a marathon, or writing a novel: Lots of people want to have the finished achievement, but don't look forward to the time and effort it would take to make it happen.
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How to Optimize Your Business’s Social Media Presence | A.R.Karthick

How to Optimize Your Business’s Social Media Presence | A.R.Karthick | EasyStreetSocial | Scoop.it
As more and more businesses are starting to recognize the impact of social media, it’s time to optimize your business’s social media presence.
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How to Talk to Your Employees on Social Media Sites

How to Talk to Your Employees on Social Media Sites | EasyStreetSocial | Scoop.it
Once a boss friend requests an employee on Facebook or Twitter, what comes next? How does a CEO or manager know when to hit “like” on a status or favorite a tweet, much less write an actual reply back?
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6 Benefits of Social Media for Small Businesses

6 Benefits of Social Media for Small Businesses | EasyStreetSocial | Scoop.it
The social media revolution has changed the way that successful small businesses interact with customers and reach out to new markets. These six benefits will show you how important it is for your small business to start using social media.
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The Socialization of Ads: How Twitter and Facebook Are Focusing on Marketers - brandchannel.com

The Socialization of Ads: How Twitter and Facebook Are Focusing on Marketers - brandchannel.com | EasyStreetSocial | Scoop.it
The Socialization of Ads: How Twitter and Facebook Are Focusing on Marketers
brandchannel.com
His comments follow Twitter's launch of its advertising API touted as a booster for marketers to manage campaigns.
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7 Social Media Steps for Marketing and Sales Success - Salesforce Marketing Cloud

7 Social Media Steps for Marketing and Sales Success - Salesforce Marketing Cloud | EasyStreetSocial | Scoop.it
... (RT @marketingcloud: .@datadotcom Infographic: 7 Social Media Steps for Marketing and Sales Success http://t.co/ZTRGNBKLzp)
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How to Use LinkedIn for Marketing & PR

How to Use LinkedIn for Marketing & PR | EasyStreetSocial | Scoop.it
Top 10 LinkedIn Business Marketing Tips http://t.co/enRMLveTET
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Is Social Media Worthwhile For Local Businesses? - Search Engine Land

Is Social Media Worthwhile For Local Businesses? - Search Engine Land | EasyStreetSocial | Scoop.it
Search Engine Land
Is Social Media Worthwhile For Local Businesses?
Search Engine Land
In the past few weeks, I've been confronted multiple times by the question of whether social media is truly worthwhile for local businesses.
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Building Your Social Community: Start from the Ground Up

Building Your Social Community: Start from the Ground Up | EasyStreetSocial | Scoop.it
Building new communities can certainly be a challenge, but the opportunities provided by a small audience can also give the community manager a greater opportunity to engage directly with those who care most about what the company is doing.
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Infographic: Why Content for SEO

Infographic: Why Content for SEO | EasyStreetSocial | Scoop.it
Content marketing and SEO go hand in hand. When creating content for SEO, you should be focusing on the quality of the content over the quantity. Keeping that in mind, the infographic below from Brafton, explores how ...

Via Anthony Burke, Adrian Kingwell, Mezzo Labs
Angela Watkins's curator insight, February 17, 7:30 PM

I would believe that quality rules over quantity.  

Anthony Hall's curator insight, February 19, 7:34 PM

With all of the buzz going on about Social Media, I am finding that people are shying away from SEO and Search Engine Marketing.  However, the truth is that it is still very viable and should not be discarded from your marketing bag of tricks.

As a matter of fact, SEO and Social Media blend very nicely together as one feeds into the other.  

Now, you don't have to be a super SEO guru to get the benefits from it.  Learning how to identify high traffic keywords in your niche that you can optimize your content with is easier than you might think.  

Then, by following some simple guidelines for how to structure and optimize your content, you will find that the bulk of the work is practically en-grained in the process of creating the content in the first place; once you get the hang of it.

 

Then, simply by sharing your content across your social networks, you can build a web of related information which will, by the nature of the internet, boost your website rankings which will cause a website to gain even more traffic.

 

There are plenty of places online you can learn the simple side of SEO for free.  Be sure you make some time to either learn it yourself or invest some money in having someone handle it for you.

Luke Hancock's curator insight, April 17, 4:43 PM

Glad Adrian emphasized quality of content over quantity. Great infographic. 

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Optimise your tweets with these five simple suggestions

Optimise your tweets with these five simple suggestions | EasyStreetSocial | Scoop.it

To maximise a tweet's effectiveness you need to use the 140 characters in the most efficient manner possible. This post offers five simple suggestions to optimise tweets for engagement and ultimately CTR. 

 

The number one rule before applying these quick fixes is ensuring your tweet content is relevant to your audience. Although these are generic tips applicable to any industry your tweets must communicate the value of your product/service to your customers.


Via Martin Gysler
Easy Street Social's insight:

Thank you for these easy to implement tips.  I'm guilty of not using enough images.  Thank you for reminding me.

Martin Gysler's curator insight, February 18, 8:54 AM

In this short post (like as Twitter) you’ll find the essential information and advice that make the difference in your tweet strategy.


Let me know what is your opinion, and if you have other ideas.

Martin Gysler's comment, February 22, 10:51 AM
It's cool you like it too :-)