Easy Ways To Get Your Own List
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Easy Ways To Get Your Own List
There are several ways to start your own list.
Curated by Jim Doyle
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Rescooped by Jim Doyle from SOCIAL MEDIA, what we think about!
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Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | Easy Ways To Get Your Own List | Scoop.it

The classic sales funnel has long been used to describe website development strategy.

 

However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.

 

It’s not as simple as writing lots of blog posts every day and distributing them on social channels.

 

In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.

 

In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.

 

Read more: http://bit.ly/MjFpfA


Via Martin Gysler
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Martin (Marty) Smith's comment, April 29, 2013 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 2013 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 2013 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
Rescooped by Jim Doyle from SOCIAL MEDIA, what we think about!
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How to Back Up and Move a WordPress Blog

How to Back Up and Move a WordPress Blog | Easy Ways To Get Your Own List | Scoop.it

Sometimes you’ll need to move your blog from one host to another. It’s a bit of a pain and might seem a daunting task if you’ve never done it before.

 

But transferring a site is a fairly straightforward process that you can do yourself with an FTP program and this step-by-step guide.

 

Before trying the DIY method, it’s worth checking to see whether your new hosting company offers a site transfer service for new customers. Many do—but check whether there’s a cost involved. I’ve seen free services for this, but I’ve also seen prices around $300!

 

If you just need to learn how to make a simple backup of your posts, and don’t need to move hosts, take a look at this ProBlogger post.

 

But if you’re ready to back up and move your blog, let’s do it.

 

What you need to begin

 

Read more: http://bit.ly/KDHAzv


Via Martin Gysler
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