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How to Show Your Clients the Value of Facebook in 7 Easy Steps

How to Show Your Clients the Value of Facebook in 7 Easy Steps | Easy Ways To Get Your Own List | Scoop.it

Have you ever had clients who weren't yet sold onFacebook? Most people know Facebook could potentially help them grow their businesses, but getting a page set up and managed properly can still be a daunting task for many folks.

 

First off, you might need to nudge your clients toward acting. When researching your pitch, find examples of similar businesses that have vibrant Facebook presences. Let the clients know what they're missing out on. You can also get their attention by showing them the data on Facebook's exponential user growth and the mind-blowing predictions of continued growth. Here you can even focus on the clients' particular markets. Finally, show them some examples of pages you've helped develop in order to establish your own credibility.


Via Martin Gysler
Jim Doyle's insight:

Great Infographic

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Martin Gysler's comment, May 6, 2013 4:29 AM
Sigrid, in my opinion, the best plan is to sell yourself on social media. Trust is the most important in this world and if your company name is not Nike or something like that, your name is definitely the best plan to create confidence.
Sigrid de Kaste's comment, May 6, 2013 5:29 AM
Thanks Martin, very true - Visibility creates Credibility leads to Profitability!
Martin Gysler's comment, May 6, 2013 7:32 AM
Yes Sigrid, that's it ;-)
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The Failure Of Social Media

The Failure Of Social Media | Easy Ways To Get Your Own List | Scoop.it

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.


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Martin Gysler's comment, April 22, 2013 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
GetRaasta's curator insight, April 23, 2013 9:00 AM

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

Angelica Laurencon's comment, May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
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How Do You Find The Time For Social Media? - Forbes

How Do You Find The Time For Social Media? - Forbes | Easy Ways To Get Your Own List | Scoop.it

How do you find the time for social media? This is the question I get asked probably more than any other.

 

I have four lovely children, a demanding job, a wife with a successful career and more. So how do I find the time to tweet, blog, share, and comment?

 

The answer is simple: I make the time for social media because I think it’s important.

 

I believe that business people in general, and marketers especially, have an obligation to do more than just consume content or share other people’s content, but to become a content creator and to contribute to your work and your life.


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Gemma Finnegan's comment, April 18, 2013 12:36 PM
I think its fair to stay that at the beginning of your social media journey it can be very time consuming getting to grips with the different platforms and building up followers and looking for decent content to share. You also have to develop your style. That said, with the right tools and mindset your time investment lessens substantially - unless you get hooked!
Martin Gysler's comment, April 19, 2013 7:56 AM
Indeed, at the beginning the most things are difficult and need more time. After it's rather the mind set who dictate the invested time in social media, it's right, I agree with you Gemma. But in my sens the invested time is worth it because it create many very interesting contacts across the world.
Michlin Metals, Inc's curator insight, April 27, 2013 3:27 PM

Always a good read about MAKING time for social media

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Relive Your 2012 Year in Social Media with Facebook and Twitter Tools

Relive Your 2012 Year in Social Media with Facebook and Twitter Tools | Easy Ways To Get Your Own List | Scoop.it
(Facebook) Sure, Facebook, Twitter, Google and every other search engine have just listed their top 2012 trends. But what about your own?

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Martin Gysler's curator insight, December 12, 2012 5:17 PM

The end of the year approaches. If you want a summary of your most important activities on your social media, you will find the necessary information in this article, to do it quickly, easily and ... it's free!

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LinkedIn’s one-click endorsements are crazy popular

LinkedIn’s one-click endorsements are crazy popular | Easy Ways To Get Your Own List | Scoop.it

Sometimes a little thing change the face of the world, on LinkedIn it's the one-click endorsement. I think it's really a great idea from LinkedIn to introduce this possibility. [note Martin Gysler]

 

It took LinkedIn nine years to reach 187 million members. It took the professional social network about one month to pass 200 million endorsements.


Endorsements are LinkedIn’s lightweight version of recommendations. The one-click, vote-of-approval option was released in late September; it offers members a quick and easy way to tell the world that a friend or co-worker is skilled in any area imaginable, say journalism, social media, or even kettlebells. Received endorsements are listed on member profiles in the skills and expertise section.

 

Read more at http://venturebeat.com/2012/11/01/linkedin-endorsements/#hgb7DwQLFpFzxZwU.99


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Facebook and comScore: “This is how to do social marketing”

Facebook and comScore: “This is how to do social marketing” | Easy Ways To Get Your Own List | Scoop.it

ComScore released a new study with Facebook today explaining “how social marketing works.” If that sounds to suspicious minds like the fox explaining how to guard the chickens, that’s because it pretty much is. However, the study does contain a huge amount of useful information for social marketers.

Here are some highlights.

 

You’re more popular on Facebook

 

Social profiles on Facebook routinely get more attention than brands’ own websites. The example comScore gives is Skittles, which had 320,000 visitors to its Facebook page in March 2012, versus only 23,000 visitors to its corporate website. And that’s just visitors to the brand page; it does not count impressions of the company’s updates in fans’ news feeds.

 

The clear message from Facebook: pay attention to your Facebook presence.

 

Read more: http://bit.ly/Oyskmu


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Facebook rolling out option for fans to receive notifications about page posts

Facebook rolling out option for fans to receive notifications about page posts | Easy Ways To Get Your Own List | Scoop.it

Facebook’s algorithms are sometimes a problem for fan pages who publish only a few posts. The problem is that they don’t appear in the stream of their fans. With this new feature, that could change, if the fan... activates this new option. Interesting! [note Martin Gysler]

 

Facebook is rolling out a new feature for users to opt in to receive notifications every time a page makes a post.

 

This seems to be a solution for fans who don’t want to miss any page posts that might not make it into their News Feed because of Facebook’s algorithms. For example, some users might want to be aware of all posts from a news publication, an artist they really like or a small business that doesn’t post very often. The feature is similar to the “close friends” option, which alerts users each time a new update or photo is shared by someone on the list.

 

Read more: http://www.insidefacebook.com/2012/10/31/facebook-rolls-out-option-for-fans-to-receive-notifications-about-page-posts/


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The Emotional Cycle of Digital Interactivity

The Emotional Cycle of Digital Interactivity | Easy Ways To Get Your Own List | Scoop.it

The Emotional Cycle of Digital Interactivity


Via Ana Cristina Pratas, Jack Patterson, Dennis T OConnor, Gust MEES, Gianfranco D'Aversa, Louise Robinson-Lay, Rosário Durão, Fred Zimny, janlgordon, k3hamilton, molly mullee, Jimun Gimm
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ghbrett's comment, November 2, 2012 11:43 AM
Thanks Jumun Gimm for this pointer!
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Beyond Your Borders: Promoting Your Business Internationally Using Social Media

Beyond Your Borders: Promoting Your Business Internationally Using Social Media | Easy Ways To Get Your Own List | Scoop.it

The aptly named world wide web has opened up new methods of marketing for businesses both great and small. The benefits of localizing company websites to target foreign markets are now widely recognized (Common Sense Advisory studies suggest an average return of US$25 for every $1 spent on localization) and many businesses now use social media platforms for domestic marketing, but very few appear to be using those platforms to promote their services abroad.

 

For example, Econsultancy’s 2010 Social Media and Online PR Report reported that 83% of marketers were planning to increase their spending on social media this year, yet only 26% had plans to run campaigns in more than one country.

 

Read more: http://bit.ly/MJM7kE


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How To Get More Out of Triberr

How To Get More Out of Triberr | Easy Ways To Get Your Own List | Scoop.it

Triberr’s Mantra

 

Triberr’s mantra (or mission statement, if you went to business school :-p ) is to help bloggers be succesful.

 

And to bloggers, “successful” means three things:

Content distribution Content generation Engagement

1. Content Distribution

This is where Triberr began.

 

Triberr enables bloggers to form tribes and effectively establish a long-term Tear 1 supporter networks.

 

Since everyone on Triberr is a blogger -and therefore audience builder- each share is worth much more than a share by your average Joe Facebook user. Gross generalization of course, but accurate for our purposes.

 

Read more: http://bit.ly/KM4q8b


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Social Media Tools That Support Google+: Solutions for Small Business

Social Media Tools That Support Google+: Solutions for Small Business | Easy Ways To Get Your Own List | Scoop.it

Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges.

 

However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including.

 

In this post, you’ll find reference to all tools that are to date integrated with Google+. We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month.


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Venkatesh Iyer (venkyiyer.com)'s curator insight, May 18, 2013 2:22 AM

I am most familiar with Hootsuite. I wasn't aware of a couple of the tools mentioned in this post.

Venkatesh Iyer (venkyiyer.com)'s curator insight, May 18, 2013 2:22 AM

I am most familiar with Hootsuite. I wasn't aware of a couple of the tools mentioned in this post.

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10 Best Social Media Management Tools

10 Best Social Media Management Tools | Easy Ways To Get Your Own List | Scoop.it

Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using to manage these multiple accounts?


Via Martin Gysler
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academiPad's comment, April 20, 2013 10:50 AM
I see... I am using the Mac version of Tweetdeck. Will have to check out these other hootsuite features again and digg deeper
Martin Gysler's comment, April 20, 2013 10:52 AM
Thank you for your very useful information Wendy. I think you said what many people need to know to find their way in the social media world where the plethora of tools makes things, sometimes, complicated.
Anthony Burke's comment, April 21, 2013 1:22 AM
All these tools keep "leap-frogging" each other in terms of functionality so I just keep an eye on several of them which is where this community comes in useful to see what others think and are using :)
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10 Reasons Your Business Still Doesn't Use Pinterest

10 Reasons Your Business Still Doesn't Use Pinterest | Easy Ways To Get Your Own List | Scoop.it
Here's our admittedly tongue in cheek list of reasons your small businesses still might not be using Pinterest. Join in the fun.

 

Recent reports suggest Pinterest is well on its way to being one of the biggest social networks ever.

 

A study last month indicates that while Facebook still maintains its domination with 67 percent of American Internet users, Twitter, the second runner up with 16 percent of the same audience, may soon be overtaken by Pinterest, which now has about 15 percent.


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Abimes Concept's curator insight, April 2, 2013 11:41 AM

Pinterest for your business !

Sigrid de Kaste's curator insight, April 6, 2013 5:26 AM

...so have you toyed with it yet? Not obvious to business how it can be used to attract leads...

Marie Skødt's curator insight, June 6, 2013 8:22 PM

Også om Pinterest 

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Relive Your 2012 Year in Social Media with Facebook and Twitter Tools

Relive Your 2012 Year in Social Media with Facebook and Twitter Tools | Easy Ways To Get Your Own List | Scoop.it
(Facebook) Sure, Facebook, Twitter, Google and every other search engine have just listed their top 2012 trends. But what about your own?

Via Martin Gysler
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Martin Gysler's curator insight, December 12, 2012 5:17 PM

The end of the year approaches. If you want a summary of your most important activities on your social media, you will find the necessary information in this article, to do it quickly, easily and ... it's free!

Rescooped by Jim Doyle from SOCIAL MEDIA, what we think about!
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Facebook rolling out option for fans to receive notifications about page posts

Facebook rolling out option for fans to receive notifications about page posts | Easy Ways To Get Your Own List | Scoop.it

Facebook’s algorithms are sometimes a problem for fan pages who publish only a few posts. The problem is that they don’t appear in the stream of their fans. With this new feature, that could change, if the fan... activates this new option. Interesting! [note Martin Gysler]

 

Facebook is rolling out a new feature for users to opt in to receive notifications every time a page makes a post.

 

This seems to be a solution for fans who don’t want to miss any page posts that might not make it into their News Feed because of Facebook’s algorithms. For example, some users might want to be aware of all posts from a news publication, an artist they really like or a small business that doesn’t post very often. The feature is similar to the “close friends” option, which alerts users each time a new update or photo is shared by someone on the list.

 

Read more: http://www.insidefacebook.com/2012/10/31/facebook-rolls-out-option-for-fans-to-receive-notifications-about-page-posts/


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How to Back Up and Move a WordPress Blog

How to Back Up and Move a WordPress Blog | Easy Ways To Get Your Own List | Scoop.it

Sometimes you’ll need to move your blog from one host to another. It’s a bit of a pain and might seem a daunting task if you’ve never done it before.

 

But transferring a site is a fairly straightforward process that you can do yourself with an FTP program and this step-by-step guide.

 

Before trying the DIY method, it’s worth checking to see whether your new hosting company offers a site transfer service for new customers. Many do—but check whether there’s a cost involved. I’ve seen free services for this, but I’ve also seen prices around $300!

 

If you just need to learn how to make a simple backup of your posts, and don’t need to move hosts, take a look at this ProBlogger post.

 

But if you’re ready to back up and move your blog, let’s do it.

 

What you need to begin

 

Read more: http://bit.ly/KDHAzv


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LinkedIn’s one-click endorsements are crazy popular

LinkedIn’s one-click endorsements are crazy popular | Easy Ways To Get Your Own List | Scoop.it

Sometimes a little thing change the face of the world, on LinkedIn it's the one-click endorsement. I think it's really a great idea from LinkedIn to introduce this possibility. [note Martin Gysler]

 

It took LinkedIn nine years to reach 187 million members. It took the professional social network about one month to pass 200 million endorsements.


Endorsements are LinkedIn’s lightweight version of recommendations. The one-click, vote-of-approval option was released in late September; it offers members a quick and easy way to tell the world that a friend or co-worker is skilled in any area imaginable, say journalism, social media, or even kettlebells. Received endorsements are listed on member profiles in the skills and expertise section.

 

Read more at http://venturebeat.com/2012/11/01/linkedin-endorsements/#hgb7DwQLFpFzxZwU.99


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10 Things You May Not Know About YouTube

10 Things You May Not Know About YouTube | Easy Ways To Get Your Own List | Scoop.it
Social media verse is full of some best kept secrets. YouTube is one of them. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It's big, wide and deep.

 

In my last post I mentioned that the social media ‘verse is full of some best kept secrets. YouTube is one of them.


This Time cover from a couple of years ago (with the shiny mirrored screen) was prescient, but not quite enough… I’d cross that ‘You’ out and say ‘Us’. Hasn’t it felt that way these last couple of years? How we’ve grown a global collective consciousness?


Despite this cover, YouTube is not usually the first site that comes to mind when thinking about social media. I guess we take it a bit for granted while we wax rhapsodic about Twitter, Pinterest, Tumblr and Quora. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It’s big, wide and deep.

Mature. Eccentric. Probably not what you think it is.

 

YouTube has its Own Language

 

Read more: http://bit.ly/Q963MW


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Tico Juliani's comment, June 30, 2012 5:57 PM
This writing on this article had lots of words..but i did not get one real message out of it ..or what it was really about!!!
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Beyond Your Borders: Promoting Your Business Internationally Using Social Media

Beyond Your Borders: Promoting Your Business Internationally Using Social Media | Easy Ways To Get Your Own List | Scoop.it

The aptly named world wide web has opened up new methods of marketing for businesses both great and small. The benefits of localizing company websites to target foreign markets are now widely recognized (Common Sense Advisory studies suggest an average return of US$25 for every $1 spent on localization) and many businesses now use social media platforms for domestic marketing, but very few appear to be using those platforms to promote their services abroad.

 

For example, Econsultancy’s 2010 Social Media and Online PR Report reported that 83% of marketers were planning to increase their spending on social media this year, yet only 26% had plans to run campaigns in more than one country.

 

Read more: http://bit.ly/MJM7kE


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How To Get More Out of Triberr

How To Get More Out of Triberr | Easy Ways To Get Your Own List | Scoop.it

Triberr’s Mantra

 

Triberr’s mantra (or mission statement, if you went to business school :-p ) is to help bloggers be succesful.

 

And to bloggers, “successful” means three things:

Content distribution Content generation Engagement

1. Content Distribution

This is where Triberr began.

 

Triberr enables bloggers to form tribes and effectively establish a long-term Tear 1 supporter networks.

 

Since everyone on Triberr is a blogger -and therefore audience builder- each share is worth much more than a share by your average Joe Facebook user. Gross generalization of course, but accurate for our purposes.

 

Read more: http://bit.ly/KM4q8b


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