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Easy Ways To Get Your Own List
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Rescooped by Jim Doyle from Information Technology & Social Media News
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Can One Social Signal Change The World? A: You Bet #INFOGRAPHIC

Can One Social Signal Change The World? A: You Bet #INFOGRAPHIC | Easy Ways To Get Your Own List | Scoop.it
A meaningful social signal can deliver a whole lot more than just marketing exposure. Integrating social media into multiple functions of your organization can benefit operations and yield a distinct competitive advantage.

Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith, Ivo Nový, Jesús Hernández
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Martin (Marty) Smith's curator insight, April 9, 2013 12:11 AM

The Relativity Of Everything
Social media is the most relative of media. The more territory social media captures the more relative things become. Relative in the sense that it is impossible to really KNOW anything. 

There are simply too many variables now. Patterns that seem so convincing may be worth a double down, but those patterns may have so many interconnections you are betting on a horse you may never see or fully understand. 

This is NOT to say we can't trust or use our metrics as maps to help create greatness. It is to say that our zero sum habits, this OR that, need to be replaced with AND. 

This AND That are impacting our metrics and Internet marketing. Great infographic that speaks to the value of a single social signal.  

 

Rescooped by Jim Doyle from Collaborative Revolution
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Spy Vs. Spy: New Social Marketing Audit

Spy Vs. Spy: New Social Marketing Audit | Easy Ways To Get Your Own List | Scoop.it

Spy vs. Spy [Marty Note]
If you are of a certain age (OLD) you know these characters. Spy vs. Spy was the most fun black and white cartoon in Mad Magazine. Internet marketing and Mad Magazine have too many points in common to go into here (lol), but this "new world" Social Media Audit sounds all kinds of Spy vs. Spy fun.

Prefect test for our "collaborative competition" theme too. How can you co-opt your competition into The Commons? Why? Because you are stronger together creating collaborative competition than apart trying to kill each other (carnage no one cares about but those locked in a battle royal).

Great comment by Brian Yanish (@MarketingHits) below.

 

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If you're an interactive agency, integrated marketing firm or social media expert, then you need to realize how important it is to construct a social media audit for both your client and the competitive landscape. But before you dive into the project and get too caught up in the numbers, let me offer one piece of advice: Don’t get too caught up in the numbers.

 

 

Some competitors will have a massive online following and others will have virtually none. Forget about it. You are going to measure the value of your content against each individual competitor. 

 

 

Note the emphasis here is on the value of the content - not the number of followers. Stop trying to look over the urinal partition, because size doesn’t matter.


Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Brian Yanish - MarketingHits.com's curator insight, April 1, 2013 6:16 PM

This is a great article that discusses not only how to look at what your business is doing with regards to social media marketing, but also what your competition is doing and how you can benefit from analyzing your competitions efforts within social media.


By analyzing your competition you may find where they are engaging with the same customers that you are trying to attract to your business. Look at the channels they are using, Facebook, Twitter, Pinterest, YouTube and what is the content that is giving them the most engagement?