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Easy Ways To Get Your Own List
There are several ways to start your own list.
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Rescooped by Jim Doyle from Internet Marketing Strategy 2.0
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Stop Looking for Links: Build WOW Content and Let Users Talk About You

Stop Looking for Links: Build WOW Content and Let Users Talk About You | Easy Ways To Get Your Own List | Scoop.it

Rand’s recent WBF about co-occurrence was a real wake up call for those still transfixed with link building practices of old.

 

 

 


Via Robin Good
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Robin Good's curator insight, February 25, 2013 4:28 PM



Simon Penson, founder of Zazzle Media, has a fascinating article on the future of SEO, that I have been wanting to highlight for some time. He argues and provides good supporting reference to the idea that Google is moving away from primarily leveraging links and anchor text to evaluate web site relevance to the use of semantic analysis of text co-occrunces to determine it.

He writes: "Imagine being able to outreach awesome content without having to look for links.

Simply make people aware of what you are doing and get them to talk about you.

It’s how it should be and it would have a profound effect on the type of content you might produce and brand-marketing activity you might pursue."

The article is rich in valuable references and tools for anyone interested in exploring this topic.

Game changing. Resourceful. 8/10

Full article: http://www.seomoz.org/blog/semantic-web-and-link-building-without-links-the-future-for-seo




Justin Bruce's curator insight, February 25, 2013 8:05 PM

From an SEO perspective, google is updating all teh time and reliance on linkbuilding is dangerous as we have just seen with a key client.

 

Google still recommend a link building stratgy but suggest you diversify into PR and social media to build page rank. That means you need to create great content and promote it.

 

From a conversion perspective, great contnet is not enough, it must also be relevant. Look through your email subject matter from your customers over the past year and match this with search queries in analytics (not keywords but actual terms they used to find you) and there's your relevant topic and inspiration. Now you gotta do it daily.

 

Don't forget contributing to other publishers (especially popular and high authority sites) also constitues as content. Curation is fine if relevant (check out scoop.it) but creation is always best, it takes time so allocate time!

 

Pierre Marchildon's curator insight, February 27, 2013 5:28 PM

i agree, but this demands dedication!

Rescooped by Jim Doyle from 21st Century skills of critical and creative thinking
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The SEO Puzzle: The Most Important Pieces [Infographic]

The SEO Puzzle: The Most Important Pieces [Infographic] | Easy Ways To Get Your Own List | Scoop.it

It doesn’t really matter how much you study it, it’s almost impossible to get the perfect SEO (Search Engine Optimization) score for any long period of time.

 

Each search engine has their own algorithm to rank websites, and as if that wasn’t complicated enough, they change that algorithm frequently in order to perfect it and make sure that the same sites don’t hog up the top positions simply because they’ve figured out the x-factor in the algorithm to dodge other more popular sites that have the traffic, content mass, and extensive Internet presence enough to be ranked at the top.

 

I would probably need an endless number of articles to cover all the different aspects of the perfect SEO, and if I tried to do that, I would probably not be able to pinpoint it anyway.

 

Read More: http://www.bitrebels.com/technology/the-seo-puzzle-the-most-important-pieces-infographic/


Via Antonino Militello, Martin Sturmer, John van den Brink, juandoming, Gust MEES, Lynnette Van Dyke
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Mike Ellsworth's comment, October 20, 2012 6:42 PM
Anne, thanks as always for the reScoop!
Mike Ellsworth's comment, October 20, 2012 6:42 PM
Anne, thanks as always for the reScoop!
Mike Ellsworth's comment, October 20, 2012 6:47 PM
Mala, thanks for the reScoop!
Rescooped by Jim Doyle from Design Revolution
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Storytelling Is The New SEO [Raleigh SEO Meetup 3.26]

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.

Storytellig Is The New SEO discusses how leading online storytellers such as RIE.com and Patagonia.com weave stories into their website, communication and marketing.

Developing a gamification layer is key to making stories resonate over time. SEO is the New Storytelling discusses how to create three types of gamification: Active, Passive and Real Time.

Presentation was created for Raleigh SEO Meetup: http://www.meetup.com/RaleighSEO/ on Tuesday 3.26 and will be broadcast live via a Google Hangout.

 

And yes, SEO is the great white whale :).



Via Martin (Marty) Smith
Jim Doyle's insight:

Articles is what Google started with and will always be it's mainstay

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Parker Donat's curator insight, April 9, 2013 6:53 PM

I'm a huge fan of this Slide by Marty Smith. 

Martin (Marty) Smith's comment, April 10, 2013 10:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment, April 10, 2013 10:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.