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Authenticity and ethics in a digital world

Authenticity and ethics in a digital world | easy social media | Scoop.it
Authentic: "true to one's own personality, spirit, or character" (Merriam-Webster) Ethical: "in accordance with principles of conduct that are considered correct, esp those of a given profession or...

Via Cendrine Marrouat - www.socialmediaslant.com
Laurence Roelants's insight:

on ne le répètera jamais assez: restez vrai!!

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easy tricks to use and enjoy social media
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The enterprise will soon enter a "postdigital" era | L'Atelier: Disruptive innovation

The enterprise will soon enter a "postdigital" era | L'Atelier: Disruptive innovation | easy social media | Scoop.it
Ten trends could disrupt or enable the new postdigital era and drive business in a way more integrated with technology. Analytics, Mobile, Social, Cloud and Cyber are the decisive forces impacting the enterprise.
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Cinq outils de veille pour publier, suivre et analyser votre implication sur les médias sociaux

Cinq outils de veille pour publier, suivre et analyser votre implication sur les médias sociaux | easy social media | Scoop.it
Votre entreprise est présente sur les médias sociaux? Utilisez-vous des outils de veille qui vous permettent d’optimiser votre présence et de maximiser le temps que vous passez à animer ces espaces?
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Twitter App Update Makes Finding Tweets Easier

Twitter App Update Makes Finding Tweets Easier | easy social media | Scoop.it
Twitter updated its iOS and Android apps Wednesday, as well as mobile.twitter.com, making it easier to find information.
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Rescooped by Laurence Roelants from H2H Marketing
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5 Social Media Tactics You Can Try Right Now | OpenView Blog

5 Social Media Tactics You Can Try Right Now | OpenView Blog | easy social media | Scoop.it
You have to start somewhere. Here are five social media tactics anyone can try right now to enhance their social media presence.

Via Fabrizio Faraco
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Fabrizio Faraco's curator insight, February 9, 2013 2:56 AM

Bob Apollo recently published a piece speaking to this sentiment, writing, “Business social media is too important to be left to the marketing department alone — it requires a team effort between marketing, sales and other customer-facing employees.”

Exactly! The more people in your organization participating in social media, the better. Your organization’s reputation as a thought leader will increase, and your company’s network will grow.

Rescooped by Laurence Roelants from E-réputation, mythes et réalités
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Enquête : La e-réputation d'une marque d'assurance influence ...

Enquête : La e-réputation d'une marque d'assurance influence ... | easy social media | Scoop.it

Selon notre dernière enquête, pour 50,3% des 1471 internautes interrogés, la e-réputation d'une marque est décisive (très décisive/assez décisive) pour l'achat d'un contrat complémentaire santé ! L'e-réputation est l'opinion, ...


Via Matthieu Dufour
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Rescooped by Laurence Roelants from Social Media B2B Marketing
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10 Top Rated Monitoring Tools for Your Social B2B Marketing Toolbox

10 Top Rated Monitoring Tools for Your Social B2B Marketing Toolbox | easy social media | Scoop.it

"...10 top rated tools that help B2B companies listen, engage, promote and analyze  in the realm of social media."

 

"The past couple of years have seen a huge growth  of add-on tools to help companies with their social media strategy and monitoring. Some of the tools are free, with many others requiring a monthly subscription."

 

"You’ll find that several of the tools overlap in their offerings, but as you check out individually, you’ll quickly find out which ones align with your needs, and which don’t."


Via Ken Jondahl
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Rescooped by Laurence Roelants from Business and Marketing
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The one core secret to social media marketing success

The one core secret to social media marketing success | easy social media | Scoop.it
I know this blog post title might sound a bit simplistic — perhaps sensational — coming from me, but I do think there is one core idea to consider when starting a social media strategy that is often misunderstood … or missed all together.  So I hope this explanation will help a lot of people struggling to figure things out!

Via Gregg Breward
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Interview with Social Media Strategist at Cisco on Social Engagement and Advocacy | Social Media Today

Interview with Social Media Strategist at Cisco on Social Engagement and Advocacy | Social Media Today | easy social media | Scoop.it
"I also think the other big difference between B2C and B2B is the audience," says Houston. "B2C is not only a much broader audience, but appeals to a larger audience.

Via Alex Butler
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LimeGreenMedia's curator insight, February 7, 2013 9:59 AM

Getting your 'voice' right when socially engaging is exactly the same as the medias' knowing your audience skills. Yes, it's difficult, when speaking to a wide community (B2C) to hit the right note for all. But if you do, the news is going to spread further and be accessed by more.

 

This is why putting resources into training professionals and organisations to think about how they use social media (and other outlets) is absolutely key. 

 

In our training for health professionals we often use the phrase "Think of it this way: The social media community and media audiences are your patients - 'en masse'. You can get messages out using these channels quickly and across a very broad reach. This is where your patients, your audience for engagement are. You need to be here too."

Rescooped by Laurence Roelants from Internet world
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Usages et pratiques de la publicité sur les réseaux sociaux en 2013

Usages et pratiques de la publicité sur les réseaux sociaux  en 2013 | easy social media | Scoop.it

Suite à l'étude menée par le cabinet Nielsen (Vizu), il en ressort que les consommateurs américains dépensent 20% de leur temps sur le (RT @Web_Design_Web: Etude et usages de la publicité sur les réseaux sociaux en 2013


Via Miralles Richard
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Rescooped by Laurence Roelants from Modern Marketer
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Social Media Has Changed What It Means To Be A Leader

Social Media Has Changed What It Means To Be A Leader | easy social media | Scoop.it

Despite its increasing popularity with employees, consumers, and as a source of competitive advantage, many leaders still shy away from social media. They fear making a mistake, the lack of control, and being overwhelmed by information.


Via The Fish Firm
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Coffee Beanies's comment, February 11, 2013 7:36 PM
Looking for fabulous facilitators globally to take our game into their country and start your own Empower In An Hour Clubs, please go to www.empowerinanhour.co.uk
Bastiaan Preseun's curator insight, February 12, 2013 3:11 AM

McKinsey rapport: many leaders still shy away from social media. They fear making a mistake, the  lack of control, and being overwhelmed by information.
Read more:  http://www.businessinsider.com/how-leaders-can-understand-social-media-2013-2#ixzz2Kfck5Xf6

youga fally mbengue's comment, February 12, 2013 5:23 AM
Hello. My name is Youga Fally Mbengue. I am Senegalese, 30 years old. I have discovered this wieb site and I see that I have found what I was loooking for. I followed English studies and I graduated in 2009 in American Literature and Civilization. Since 2009, I have been unemployed because of this wrong governmental system. For 4 years I have been looking for a job, in vain. I come now to discover to web site, I read the testimonial of successful work partners and I became convince by the possibilities you offer.
I am among the rarest Senegalese people who master the English Language and who are aware of the worldwide technological development. My love for the English Language, My lust for a job, and my understanding of the new world order are my assets to work with you.
I confess, I have no experience in Marketing, or Sale and I have never had a bank account but I really wish to work with you nomatter how. I send you attached the scanned copy of my passport to prove my words and make sure that I am not a scammer as there are in African countries.
I need someone to guide me step by step, hoping that I will be the first Senegalese to ever become a millionnaire working online.
Thank you for your assistance.
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The 10 Super Bowl XLVII Commercials That Blew Up the Biggest in Social Media

The 10 Super Bowl XLVII Commercials That Blew Up the Biggest in Social Media | easy social media | Scoop.it
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Emily's curator insight, February 6, 2013 11:11 AM

As we can see here due to social media, life will never be the same. Content that used to take the rest of the world at least hours, or even days, to become knowledgable of; now takes a matter if seconds. Anything can go viral now adays thanks to social media.

Cody Davis's comment, February 6, 2013 11:17 AM
This is a great over view of how something on tv can be seen by millions of people. If these commercials meant something to you most people would go on youtube then post it to facebook/twiter or maybe they would just long on the them social media websites and share them.
Rescooped by Laurence Roelants from Internet world
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Publicité ciblée : Facebook va avertir les internautes suivis à la trace

Publicité ciblée : Facebook va avertir les internautes suivis à la trace | easy social media | Scoop.it
Facebook vient de conclure un accord avec le Council of Better Business Bureau, visant à offrir plus de transparence vis-à-vis du suivi de ses utilisateurs dans le cadre de l'application de sa publici...

Via Miralles Richard
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Rescooped by Laurence Roelants from Just Story It Biz Storytelling
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Robert Munsch's Storytelling Lessons for Content Marketers

Robert Munsch's Storytelling Lessons for Content Marketers | easy social media | Scoop.it
Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master!

Via Karen Dietz
Laurence Roelants's insight:

Magnifique leçon qui nécessite une évolution des mentalités des marketers traditionnels: offrir de la valeur avant de penser à vendre quoi que ce soit ....et garder l'enthousiasme intact!

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Jeff Domansky's curator insight, February 4, 2013 4:48 PM

Pedro Barbosa and Karen Dietz shares storytelling insight sparked by the inspiration of children's writer Robert Munsch.

Janine Lloyd's curator insight, February 5, 2013 12:24 AM

A must read about storytelling for Content Marketers

Two Pens's curator insight, February 5, 2013 12:00 PM

Munsch immersed himself in the world of his industry and audience. It takes more effort to do it but pays off in the long term because you understand the context and what people are interested in better.

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Social Networking: Gen X-ers Enjoy Meeting Up Online | L'Atelier: Disruptive innovation

Social Networking: Gen X-ers Enjoy Meeting Up Online | L'Atelier: Disruptive innovation | easy social media | Scoop.it
Moving from one communication channel to another is far from being just the preserve ofGeneration Y; their immediate elders have also completely assimilated the art of constantlyshifting from one to the other in order to stay in touch.
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7 Essentials For Creating A Content Culture In Your Organization | Business 2 Community

7 Essentials For Creating A Content Culture In Your Organization | Business 2 Community | easy social media | Scoop.it
B2B marketers who are in touch with the needs of their buyers understand the key role that interesting, valuable, engaging, creative content plays in initial
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How's Living in Space? Ask Astronauts in Google Hangout

How's Living in Space? Ask Astronauts in Google Hangout | easy social media | Scoop.it
On Feb. 22, NASA will host the first Google+ Hangout live from on board the International Space Station orbiting 240 miles above Earth.
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Rescooped by Laurence Roelants from Carlo Mazzocco | Il Web Marketing su misura
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10 Utilissimi Post sui Social Media

10 Utilissimi Post sui Social Media | easy social media | Scoop.it
Il web è ricco di contenuti interessanti. Di qualsiasi argomento. Social Media Marketing compreso. Nei giorni scorsi, ad esempio, ho apprezzato particol

Via Carlo Mazzocco
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Rescooped by Laurence Roelants from eReputation-Reseauxsociaux
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FINDUS: cas d'école d'une eReputation entamée en quelques heures

8 février 2013: en Angleterre, on découvre de la viande de cheval dans les lasagnes 100% boeuf de la marque Findus.

Via QSN-DigiTal
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QSN-DigiTal's curator insight, February 9, 2013 11:29 AM

Tweets, photos, video...en quelques heures pour 1 crise

Rescooped by Laurence Roelants from Digital Gold
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Coca-Cola reveals lessons learned from its London Olympics marketing

Coca-Cola reveals lessons learned from its London Olympics marketing | easy social media | Scoop.it
For a business as recognisable as Coca-Cola, marketing campaigns are aimed less at driving awareness and more at increasing loyalty and love for the brand.

Via Tim Spencer
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Rescooped by Laurence Roelants from Public Relations & Social Media Insight
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If You're Not Thinking Social, You're Not Thinking

If You're Not Thinking Social, You're Not Thinking | easy social media | Scoop.it

What separates social media from previous ad platforms is the tremendous amount of collateral data it produces. It allows for the analyzation of conversations that lead to actions, not just the results....


Via Jeff Domansky
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furnitureoutletworld's curator insight, February 11, 2013 1:54 AM

It is very nice collection

E-Strands Ltd's curator insight, February 11, 2013 7:54 AM

What separates social media from previous ad platforms is the tremendous amount of collateral data it produces.

Angela Watkins's curator insight, February 11, 2013 1:52 PM

Social Media is changing the way people network/doing biz/ministry ... (but don't forget to assemble yourself at the local church)

Rescooped by Laurence Roelants from Business in a Social Media World
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Authenticity and ethics in a digital world

Authenticity and ethics in a digital world | easy social media | Scoop.it
Authentic: "true to one's own personality, spirit, or character" (Merriam-Webster) Ethical: "in accordance with principles of conduct that are considered correct, esp those of a given profession or...

Via Cendrine Marrouat - www.socialmediaslant.com
Laurence Roelants's insight:

on ne le répètera jamais assez: restez vrai!!

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Rescooped by Laurence Roelants from Social Media Marketing Strategies
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Is Google Plus growing up?

Is Google Plus growing up? | easy social media | Scoop.it
Reasons why Google Plus is not a fad, rather it is here to stay and become more and more relevant. Guestpost from Gabriella Sannino (@SEOcopy).

Via Level343
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Level343's curator insight, February 5, 2013 12:51 PM

Google is here to stay for the time being, and between Google+, the Knowledge Graph, the developing semantic search capability and new possibilities like Author Rank and entity authority, most of us are faced with a harsh reality: we either play Google’s game, or we don’t play at all.

Rescooped by Laurence Roelants from MarketingHits
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Content Marketing Metrics

Rob Yoegel, Content Marketing Director of Monetate, offers his tips for determining what content marketing metrics should you be measuring, and what should you be learning from them.


Via Brian Yanish - MarketingHits.com
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Christine Harris-Smyth's curator insight, March 25, 2013 9:07 PM

Metrics Metrics Metrics - we want to know how effective our content and camapigns are, while qualitative measures are still valuable metrics help us analyse where we are most effective and how to spend limited resources - time and money

Rescooped by Laurence Roelants from Consumer Empowered Marketing
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61% Of Adults Have Taken A Vacation From Facebook

61% Of Adults Have Taken A Vacation From Facebook | easy social media | Scoop.it
Sixty-one percent of adults who are on Facebook voluntarily took a break from the social networking site for a period of several weeks or more sometime in the past and 20% of online adults who once used Facebook say they no longer do so, a new...

Via Richard Meyer
Laurence Roelants's insight:

De quoi influencer les stratégies media sociaux basées seulement sur Facebook!

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Rescooped by Laurence Roelants from Social Media B2B Marketing
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How to Tell a Great Story - Social B2B Marketing Ideas

How to Tell a Great Story - Social B2B Marketing Ideas | easy social media | Scoop.it

Great stories succeed because they are able to capture the imagination of large or important audiences.

 

...great stories are rarely aimed at everyone.

 

...great stories agree with our world view.


Via Ken Jondahl
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Ken Jondahl's curator insight, February 4, 2013 7:44 AM

If a great story captures a large or important audience, how is it a great story is rarely aimed at everyone?

 

Read more:

http://sethgodin.typepad.com/seths_blog/2006/04/ode_how_to_tell.html