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10 Secrets to Using Social Media to Drive More Traffic to Your Website

10 Secrets to Using Social Media to Drive More Traffic to Your Website | Easy Media | Scoop.it

When Google introduced their new algorithm, Hummingbird, the way we, as a business use social media has changed. You may be missing out on important tricks that could help you drive more traffic to your website. Want to improve your social media to benefit your website? Keep reading.


Via Brian Yanish - MarketingHits.com
Sunil Saxena's insight:

More and more netizens are starting their internet journey from social media sites. This s something all publishers must note, and take steps to ensure that they don't lose out.

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donhornsby's curator insight, May 27, 8:16 AM

How are you driving more traffic to your website?

Internet Marketing News's curator insight, May 28, 12:06 PM

10 Secrets to Using Social Media to Drive More Traffic to Your Website #socialmedia

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4 Reasons why e-papers work and 2 reasons why they don’t - Easy Media

4 Reasons why e-papers work and 2 reasons why they don’t - Easy Media | Easy Media | Scoop.it
E-papers, which are an exact replica of the physical newspapers, have several advantages. But they are not good Internet products. Find out why.
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Looking Ahead: The Future of the Internet

Looking Ahead: The Future of the Internet | Easy Media | Scoop.it
What will the internet look like in the near future, 20 years, 100 years? We explore the possibilities in this illustration.

Via Lauren Moss
Sunil Saxena's insight:

Interesting graphic. The net is surely going to spin its web around us in ways we haven't thought. It will be fascinating to learn the thoughts of others on the subject.

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|\/|ichae|_ \/\/hette|\|'s curator insight, August 1, 9:47 AM

Interesting article - beware of Skynet though!

Jim Doyle's curator insight, August 17, 6:37 AM

The Future of the Internet

Idris Grant's curator insight, August 25, 3:31 PM

With all the talk of "The Internet of Things," and the rapid advances we're seeing with all-things web, smart devices and hyper-connected world, we found this Infographic goes a long way to tell the story.

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Content sharing and storytelling: why and how people share content

Content sharing and storytelling: why and how people share content | Easy Media | Scoop.it

Why do people share content and stories. A long story on content sharing: the what, why and how.

 

Content sharing is that – often secret – holy grail of many content marketing, social media and online marketing practitioners in general.

 

Although content sharing is just a part of the whole content marketing  story, all marketers want to see their content shared far and wide with as many people as possible. So, why do people share content?

 

The easy answer: because they want to and feel emotionally compelled to. But that’s of course too easy....


Via Jeff Domansky
Sunil Saxena's insight:

There is no denying the fact that arousing positive emotions is the key to getting your content shared. This article gives several reasons why this is so. A good compilation of factors.

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Jeff Domansky's curator insight, July 3, 2:16 AM

Valuable social marketing advice and storytelling tips to guide your content marketing.

Jordi Carrió Jamilà's curator insight, July 4, 3:04 AM

El intercambio de contenidos es el santo grial de muchos profesionales del marketing – He aquí algunas reflexiones al respecto. 

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the-cmos-guide-to-the-2014-social-landscape_532b26d0144c1_w1500.png.jpg (JPEG Image, 1500 × 1941 pixels)

the-cmos-guide-to-the-2014-social-landscape_532b26d0144c1_w1500.png.jpg (JPEG Image, 1500 × 1941 pixels) | Easy Media | Scoop.it
Sunil Saxena's insight:

A great summary of what works on Social Media.

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Why Educating Readers Is No Longer Enough (and How to Really Build an Audience in 2014)

Why Educating Readers Is No Longer Enough (and How to Really Build an Audience in 2014) | Easy Media | Scoop.it
Only fools depend on educational content to grow their audience, an outdated strategy that produces mediocre results.
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40 Maps That Explain The Internet

40 Maps That Explain The Internet | Easy Media | Scoop.it

The internet increasingly pervades our lives, delivering information to us no matter where we are. It takes a complex system of cables, servers, towers, and other infrastructure, developed over decades, to allow us to stay in touch with our friends and family so effortlessly. Here are 40 maps that will help you better understand the internet — where it came from, how it works, and how it's used by people around the world.


Via Lauren Moss
Sunil Saxena's insight:

A great visual story. It tells you how the internet has grown since 1969.

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Deb Nystrom, REVELN's curator insight, August 22, 1:00 PM
Here's why the Internet works, "... because open standards allow every network to connect to every other network.  (So far...)   This is what makes it possible for anyone to create content, offer services, and sell products without requiring permission from a central authority.

It levels the playing field for everyone and it’s the reason why we have a rich diversity of applications and services that many of us enjoy today.

Source:  Internetsociety.org    ~  D 

Well Connected Mom's curator insight, August 22, 8:04 PM

Curious how the Internet started?  These maps of servers show the progression.

Coolwired's curator insight, August 31, 10:04 AM

This informative site sheds light on the pervasive workings of the Internet.

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Get the Most From One Blog Post: 21 Advanced Content Tips

Get the Most From One Blog Post: 21 Advanced Content Tips | Easy Media | Scoop.it
We tried out 21 advanced content tips to see which ones might fit best in your content strategy. See what we learned and how you can best spend your time.
Sunil Saxena's insight:

The best way to get the most out of your writing.

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The Anatomy of a Highly Shareable Infographic | HubSpot

The Anatomy of a Highly Shareable Infographic | HubSpot | Easy Media | Scoop.it
Make sure your infographics don't fall flat. Learn what essential elements you need to increasing sharing.

 

Luckily, there are few things we can do to infographics to hedge our bets a bit. So, we put together the following infographic on making highly shareable infographics -- helping you rake in more views and conversion opportunities. Follow these tips, and your infographic will be much more likely to get shared. 


Via Jeff Domansky
Sunil Saxena's insight:

The web has given a new lease of life to infographics. They are easy to follow, and better than reading a 700-word article. You don't have to be a design editor to make them. Some of the tools being used today are simple, and easy to master. This article gives you an understanding of the elements of an infographic.

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Jeff Domansky's curator insight, June 9, 7:46 PM

Here are six key components to a highly shareable infographics from Ginny Soskey at HubSpot. Plus five free templates to help you create infographics quickly using PowerPoint.

Jeff Domansky's curator insight, June 9, 7:59 PM

 Here are six key elements to an effective infographic. HubSpot also offers five free templates for quickly creating infographics using PowerPoint. It's surprisingly easy.

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Tweet from @AJ

Tweet from @AJ | Easy Media | Scoop.it
Top 10% of all social media users :) thank you @klout http://t.co/fXcF41rVLP
Sunil Saxena's insight:

The figures just show how addicted we are to social media.

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How to help head hunters find you on LinkedIn - Easy Media

How to help head hunters find you on LinkedIn - Easy Media | Easy Media | Scoop.it
It’s not enough to create a LinkedIn profile. It is more important to help head hunters find your LinkedIn profile.
Sunil Saxena's insight:

It is important that head-hunters notice you. They are the ones who are mining Linkedin for suitable candidates. This article tells you how to catch their attention.

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The leaked New York Times innovation report is one of the key documents of this media age

The leaked New York Times innovation report is one of the key documents of this media age | Easy Media | Scoop.it
It's an astonishing look inside the cultural change still needed in the shift to digital — even in one of the world's greatest newsrooms. Read it.
Sunil Saxena's insight:

This applies equally to Indian newspapers which are so rich in content, but don't want to innovate or share it.

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3 characteristics of multimedia stories - Easy Media

3 characteristics of multimedia stories - Easy Media | Easy Media | Scoop.it
A multimedia story is a story that uses a combination of media elements that range from text, still images, audio, video, graphics, animation to maps.
Sunil Saxena's insight:

The future is multimedia. Those who master it first will reap more benefits.

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Ever wondered how Social Media digs out your old friends - Easy Media

Ever wondered how Social Media digs out your old friends - Easy Media | Easy Media | Scoop.it
Are you surprised when Social Media sites show you the names of your long lost friends or acquaintances? Find out how they do it.
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What Happens In A Facebook Minute | Visual.ly

What Happens In A Facebook Minute | Visual.ly | Easy Media | Scoop.it

Learn some crazy stats about what happens every minute on Facebook.

Sunil Saxena's insight:

Can't believe it. . Information abundance is past. We need a new word to describe the Facebook content tsunami.

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The Science and Psychology of Twitter: Why We Follow, Favorite and Share – 3cseo

The Science and Psychology of Twitter: Why We Follow, Favorite and Share – 3cseo | Easy Media | Scoop.it

When I choose someone new to follow, when I compose a new tweet, when I share and favorite an update, I seldom think about the why. My following sessions would probably seem haphazard to an outsider, and my favoriting technique comes and goes from one strategy to another.

 

Even so, the way I use Twitter is far less random than I thought. There is science and psychology behind the way we all tweet.

 

Researchers have discovered trends in the way that we perform every major action on Twitter—favoriting, updating, sharing, and following. And there's even an interesting bit of psychology behind what makes Twitter so attractive in the first place. Here's a look at the psychology of Twitter: what makes us follow, favorite, share and keep coming back for more....


Via Jeff Domansky
Sunil Saxena's insight:

Cool analysis. Worth reading.

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Stephen Dale's curator insight, July 8, 5:24 AM

From the article:

What spurs us to follow someone on Twitter? Researchers at Georgia Tech and Michigan combined to study the factors involved in following.

 

The factors they came up with boiled down to three categories: social behaviors, message content, and social network structure. Here are the individual factors for each, starting with social behaviors:

Tweet volumeBurstiness – tweets per hourInteractions – replies, mentions, and favoritesBroadcast communication – the ratio of tweets with no @-mentionTrustworthiness of the profile – How well is the bio filled out? Is there a URL in the profile? Is there a location listed?

 

The individual factors for message content:

Positive/negative sentimentInformational content – ratio of tweets containing either a URL, RT, MT, HT, or “via”Meformer content – ratio of tweets containing self-referencing pronouns like “I,” “me,” “we,” and “us”Topic focusRetweets – how often your content gets retweetedHashtag usageTReDIX – Tweet Reading Difficulty Index (based on the frequency of real English words longer than 6 letters)

 

The individual factors in social network structure:

Reciprocity – The number of people you follow who also follow youAttention-status ratio – Total followers compared to total followingNetwork overlap – How similar are the people you follow to those a follower follows

 

Does any of this resonate with how you choose who to follow?

 

#socmed

pink HA media's curator insight, July 8, 7:07 AM

Tweet shrink

Gonzalo Moreno's curator insight, July 10, 6:38 AM

Eternas preguntas del marketing y todas las ciencias humanas: por qué "megusta" en FB,  por qué "seguir" en Twitter, por qué "conectar" en LinkedIn... ¿¡Por qué "comprar" en el supermercado!?

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Want your newspaper to sell more? Choose from 12 key factors to create the right marketing mix - Easy Media

Want your newspaper to sell more? Choose from 12 key factors to create the right marketing mix - Easy Media | Easy Media | Scoop.it
What drives newspaper sales? Is it content? Is it pricing? Is it strategy? No one knows. Learn the 12 key factors that can influence newspaper sales.
Sunil Saxena's insight:

There is no one single factor that is responsible for the sale of newspapers.

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Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions (not media) | Campaign@Cannes

Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions (not media) | Campaign@Cannes | Easy Media | Scoop.it

Consumers are more influenced by word of mouth in buying decisions than by print media, TV and movies, brand websites and even social media. The six-month survey of 2,458 recent purchasers of auto vehicles, beauty products and smartphones found that word of mouth topped the influence list.

 

Top ten points of influence:

Word of mouth (74%)Retailers and store visits (69%)You Tube – how-to videos, product visualisation, entertainment (64%)Twitter (61%)Company/brand websites (59%)Facebook (56%)Pinterest (56%)Newspapers and magazines (55%)TV and movies (51%)Search (51%).


The study – revealed at the Google Beach Pavilion in Cannes – notes that consumers now make purchasing decisions in the same way they consume content – with the purpose of choosing brands that engage their passion and interests....


Via Jeff Domansky
Sunil Saxena's insight:

The study reinforces the power of word of mouth. But what's interesting is that newspapers influence  buyers more than television.

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Orlando Delgado's curator insight, June 23, 7:54 AM

And we thought traditional human means of communications was dead...

Two Pens's curator insight, June 23, 9:05 PM

This is not new news. Word-of-mouth has always been the nirvana of business. Question is: how do you generate it.

Hassan Aslam Vohra's curator insight, June 24, 2:53 AM

Like & Comment..... :)

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The 15-Minute Social Media Audit Everyone Can Do

The 15-Minute Social Media Audit Everyone Can Do | Easy Media | Scoop.it
Examine what works and what doesn't with your social media marketing by performing a social media audit.
Sunil Saxena's insight:

It's hard to keep track of your social media profiles/postings/followers etc. This article gives you a good template.

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Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us

We've analyzed the social share counts of over 100 million articles in the past right months. So it's fair to say we have a pretty good idea of what gets shared the most....Of course, the prerequisite to getting your content shared widely is to write compelling content.There's just no replacement for that. But once you've written a well-crafted, useful article, there are some additional things you can do to help increase its reach.Here are 10 ingredients that will help increase the shareability of your content....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 17, 1:10 AM
Really valuable social media insight from research by BuzzSumo.
Tom George's curator insight, June 17, 2:49 AM

10 Ingredients that will help the share ability of your content

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12 Free and Low-cost Tools to Create Amazing Pinterest Graphics #infographic

12 Free and Low-cost Tools to Create Amazing Pinterest Graphics #infographic | Easy Media | Scoop.it
If you're not a graphic designer, how can you make those killer graphics that you see on Pinterest that promote blog posts, quotes, or other visuals? How do THEY make them?

They're probably using some sort of Pinterest tool but which one? The secret is out: We've done the guess work and tested out a bunch of tools that you can use for Pinterest or any social media site where you want to promote yourself in a visual way like Instagram, Facebook, Twitter, LinkedIn, Google Plus, or even your own website!

Via Stefano Principato
Sunil Saxena's insight:

Wow! I love these tools.

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jay f kay's curator insight, June 9, 7:43 PM

Sounds good?

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Master This Copywriting Formula to Dominate Any Social Media Platform - Copyblogger

Master This Copywriting Formula to Dominate Any Social Media Platform - Copyblogger | Easy Media | Scoop.it
When you master copywriting fundamentals you can take those skills anywhere. Take the Problem-Agitate-Solve formula for example ...
Sunil Saxena's insight:

Is Social Media ignoring your writing? There are many who suffer from this audience disinterest. This article gives you a formula to change things.

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How to create following without content - Easy Media

How to create following without content - Easy Media | Easy Media | Scoop.it
You may not create content. But you may curate content. When you do so, you create something that is valuable. You give a reason for people to follow you.
Sunil Saxena's insight:

The best way to build following is to curate content. It showcases relevant posts, and earns the gratitude of your network.

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How Long Should Your Content Be? What Works On Blogs, Facebook & More

How Long Should Your Content Be? What Works On Blogs, Facebook & More | Easy Media | Scoop.it
Ideal content length is something with which B2B and B2C marketers across industries constantly struggle. Unfortunately, the most common answer to content-length questions is the often-dreaded, extremely-ambiguous response that is the reply to many of marketing’s toughest questions: “It depends.” And though ideal content length really does hinge on a variety of factors including industry […]
Sunil Saxena's insight:

The writer has done a great job in putting together research done for different formats. It gives you valuable insight into content creation for different writing/streaming formats.

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10 simple tips to test credibility of content - Easy Media

10 simple tips to test credibility of content - Easy Media | Easy Media | Scoop.it
The net is brimming with information, much of which is questionable. It is a challenge for you to decide the credibility of content.
Sunil Saxena's insight:

Much of the battle on the net is to decide the trustworthiness of news reports. The BBC has set up a full team to monitor social media posts. Storify and Star Corp have set up a partnership to filter social media posts for accuracy and trustworthiness.

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10 Secrets to Using Social Media to Drive More Traffic to Your Website

10 Secrets to Using Social Media to Drive More Traffic to Your Website | Easy Media | Scoop.it

When Google introduced their new algorithm, Hummingbird, the way we, as a business use social media has changed. You may be missing out on important tricks that could help you drive more traffic to your website. Want to improve your social media to benefit your website? Keep reading.


Via Brian Yanish - MarketingHits.com
Sunil Saxena's insight:

More and more netizens are starting their internet journey from social media sites. This s something all publishers must note, and take steps to ensure that they don't lose out.

more...
donhornsby's curator insight, May 27, 8:16 AM

How are you driving more traffic to your website?

Internet Marketing News's curator insight, May 28, 12:06 PM

10 Secrets to Using Social Media to Drive More Traffic to Your Website #socialmedia