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10 Secrets to Using Social Media to Drive More Traffic to Your Website

10 Secrets to Using Social Media to Drive More Traffic to Your Website | Easy Media | Scoop.it

When Google introduced their new algorithm, Hummingbird, the way we, as a business use social media has changed. You may be missing out on important tricks that could help you drive more traffic to your website. Want to improve your social media to benefit your website? Keep reading.


Via Brian Yanish - MarketingHits.com
Sunil Saxena's insight:

More and more netizens are starting their internet journey from social media sites. This s something all publishers must note, and take steps to ensure that they don't lose out.

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donhornsby's curator insight, May 27, 2014 8:16 AM

How are you driving more traffic to your website?

Internet Marketing News's curator insight, May 28, 2014 12:06 PM

10 Secrets to Using Social Media to Drive More Traffic to Your Website #socialmedia

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7 Things You Need to Know About Facebook Instant Articles

7 Things You Need to Know About Facebook Instant Articles | Easy Media | Scoop.it
This isn't just a Trojan horse; this is a Trojan horse draped in gold chains and being ridden by Beyoncé.
Sunil Saxena's insight:

This article provides interesting insights into how Facebook's Instant Articles will impact the future of traditional media.

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Welcome India Rural to Bandwagon Media - Easy Media

Welcome India Rural to Bandwagon Media - Easy Media | Easy Media | Scoop.it
The spread of media footprint is not limited to Rural India. IRS 2014 shows media consumption is also rising in towns with less than 5 lakh population.
Sunil Saxena's insight:

Indian media can no longer ignore rural India. It is becoming an important destination for advertisers.

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5 reasons for Indian print media to smile in 2015 - Easy Media

5 reasons for Indian print media to smile in 2015 - Easy Media | Easy Media | Scoop.it
The Indian print media is on a roll. Its revenues have jumped in 2014, and should continue their upward march in 2015.
Sunil Saxena's insight:

Find out why print media in India will have a great 2015. 

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9 Free Analytic Tools to Measure Your Content Effectiveness

9 Free Analytic Tools to Measure Your Content Effectiveness | Easy Media | Scoop.it
These nine free analytic tools allow you to evaluate how well your content contributes to your content marketing goals – from Content Marketing Institute.
Sunil Saxena's insight:

There is no point in writing blindly. It is important to analyse how well your content is being received. This article lists nine analytic tools that can provide you useful insights.

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Tablet users push BBC to go ‘responsive’ - Easy Media

Tablet users push BBC to go ‘responsive’ - Easy Media | Easy Media | Scoop.it
The relaunched BBC site will be responsive. All content will be broadcast to all devices – in a format that best suits them.
Sunil Saxena's insight:

The redesigned BBC site shows how news is being consumed. You can no longer ignore tablet and mobile users. Sites have to be responsive today.

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How do you find the right keywords for your blog? - Easy Media

How do you find the right keywords for your blog? - Easy Media | Easy Media | Scoop.it
You find the right keywords for your blog, and the world will find you. The question is how do you find the right keywords for your blog?
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Want readers, then place your best stories above the fold - Easy Media

Want readers, then place your best stories above the fold - Easy Media | Easy Media | Scoop.it
Common sense says that if your best stories are not above the fold then you may have lost your reader. He/she will migrate to another site.
Sunil Saxena's insight:

The above the fold concept is as important on the web as in print, maybe more. It is, however, difficult to understand why it is not being followed.

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Journalism has a plagiarism problem. But it's not the one you'd expect

Journalism has a plagiarism problem. But it's not the one you'd expect | Easy Media | Scoop.it
Fareed Zakaria's case highlights news organizations' ethical grey areas
Sunil Saxena's insight:

Plagiarism is a shame.

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Why we should salute the unsung heroes of journalism - Easy Media

Why we should salute the unsung heroes of journalism - Easy Media | Easy Media | Scoop.it
Editors revere good sub-editors/copy editors because they know that a newspaper’s reputation rests on the shoulders of these unsung heroes of journalism.
Sunil Saxena's insight:

The sub-editor is the last line of defence. He is also the difference between a good and an average newspaper.

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28 Ways to Make Money with Your Website

28 Ways to Make Money with Your Website | Easy Media | Scoop.it
Sunil Saxena's insight:

This is a tremendous money-making list. Every blogger needs to read it.

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The undignified side of PR: was this really in my job description?

The undignified side of PR: was this really in my job description? | Easy Media | Scoop.it
Forget long lunches, PR is not as glamorous as it seems, often involving pointless fancy dress and babysitting journalists
Sunil Saxena's insight:

The same is also true of India where PR guys have to bow and bend to please newsmen.

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Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags

Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags | Easy Media | Scoop.it
When hashtags first emerged they were seen as only for geeks. Today the hashtag is everywhere. Here are 5 expert tips for marketing with hashtags
Sunil Saxena's insight:

The power of hashtag continues to amaze me. What was considered a Twitter innovation today has spread to other social networks. You must learn how to use this smart tool if you want to go viral.

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You can’t find a better example of design change than this - Easy Media

You can’t find a better example of design change than this - Easy Media | Easy Media | Scoop.it
The redesign of Wren & Martin establishes how illustrations and colour can liven up textbooks.
Sunil Saxena's insight:

Design is creativity at its best. It can infuse life into the drabbest of environments. Its important cannot be overstressed when it comes to designing books, newspapers, magazines etc.

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Facebook’s latest tweak may hurt Indian newspapers - Easy Media

Facebook’s latest tweak may hurt Indian newspapers - Easy Media | Easy Media | Scoop.it
Friends are back in favour on Facebook, thanks to the latest tweak of Facebook’s News Feed algorithm. The losers may be Indian publishers.
Sunil Saxena's insight:

By changing its News Feed algorithm, Facebook has thrown a new challenge at publishers. They will have to work harder now to push their content into member feeds. The change may negatively affect traffic flowing from Facebook to websites of Indian newspapers.

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Language press is finally rising in India - Easy Media

Language press is finally rising in India - Easy Media | Easy Media | Scoop.it
In the eyes of advertisers, there are three key reasons why the English media is conceding ground to the language press in India.
Sunil Saxena's insight:

It is time that the language press got its due in India. It has more numbers than English newspapers but it gets a much smaller share of advertising.

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Headlines that increase click-through rates - Easy Media

Headlines that increase click-through rates - Easy Media | Easy Media | Scoop.it
Short, crisp and informative, the BBC headlines are like magnets. Their promise is such that you are tempted to click on them, and read the story.
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TV channels savage Dhoni after Sydney defeat - Easy Media

TV channels savage Dhoni after Sydney defeat - Easy Media | Easy Media | Scoop.it
Maybe, instead of doing a post-mortem of the match, they should do a post-mortem of their post-match analysis.
Sunil Saxena's insight:

The reaction of the TV channels to India's defeat was scandalous. Their criticism was full of personal views. Maybe, instead of doing a post-mortem of the match, they should do a post-mortem of their post-match analysis.

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19 Headline Writing Tips for Viral Blog Posts | Wordstream

19 Headline Writing Tips for Viral Blog Posts | Wordstream | Easy Media | Scoop.it
How do you write the catchiest, most compelling, super clickable headlines? Learn the secrets to headline writing with our 19 tips.
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8 qualities that hotshot reporters have - Easy Media

8 qualities that hotshot reporters have - Easy Media | Easy Media | Scoop.it
Good reporters are much more than mere news gatherers. They are the nation’s conscience keepers. You too can join the tribe if you have fire in your belly.
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You don’t know them but news agencies bring you the world - Easy Media

You don’t know them but news agencies bring you the world - Easy Media | Easy Media | Scoop.it
The news agencies, also known as wire services, are among the most powerful and trusted names in news business.
Sunil Saxena's insight:

News agencies are among the most powerful and trusted names in news business. However, few are aware of their reach or existence.

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Find out how Buzzfeed has turned headline writing upside down - Easy Media

Find out how Buzzfeed has turned headline writing upside down - Easy Media | Easy Media | Scoop.it
Buzzfeed has bombed the old world style of headline writing into extinction. On its ruins, it has raised a new edifice: Headline Buzzfeed.
Sunil Saxena's insight:

There is little doubt that the net has reinvented the art of writing headlines. Buzzfeed is one great example of innovative headline writing.

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11 ways to get more traffic to your Wordpress blog - Easy Media

11 ways to get more traffic to your Wordpress blog - Easy Media | Easy Media | Scoop.it
Are you one of those Wordpress.com bloggers who is waiting for traffic to arrive? Don’t worry. Follow the eleven tips given here.
Sunil Saxena's insight:

There is nothing more frustrating for a writer than to have a blog tht no one visits. This article gives 11 practical tips to get visitors to your blog.

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3 characteristics of multimedia stories - Easy Media

3 characteristics of multimedia stories - Easy Media | Easy Media | Scoop.it
A multimedia story is a story that uses a combination of media elements that range from text, still images, audio, video, graphics, animation to maps.
Sunil Saxena's insight:

Storytelling has taken a leap with multimedia stories. More and more media houses are experimenting with multimedia stories. It is the future.

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Ever wondered how Social Media digs out your old friends - Easy Media

Ever wondered how Social Media digs out your old friends - Easy Media | Easy Media | Scoop.it
Are you surprised when Social Media sites show you the names of your long lost friends or acquaintances? Find out how they do it.
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Find out how Buzzfeed has turned headline writing upside down - Easy Media

Find out how Buzzfeed has turned headline writing upside down - Easy Media | Easy Media | Scoop.it
Buzzfeed has bombed the old world style of headline writing into extinction. On its ruins, it has raised a new edifice: Headline Buzzfeed.
Sunil Saxena's insight:

Buzzfeed has changed the art of headline writing. It has shown headline writers that they need to rethink when it comes to writing headlines.

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