East Bay Social Media Marketers
20 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by UpTempo Group
Scoop.it!

Why Are Moms So Social? - eMarketer

Ninety-one percent of US moms use social media on a regular basis—a 20% growth in usage from 2010. And that usage extends across sites, as moms overindex on all major social platforms.
UpTempo Group's insight:

If you are marketing services to a family, social media is the way to go to reach the decision maker in the household!

more...
No comment yet.
Scooped by UpTempo Group
Scoop.it!

18 Fresh Stats About the Current State of Social Media Marketing

18 Fresh Stats About the Current State of Social Media Marketing | East Bay Social Media Marketers | Scoop.it
Discover 18 new social media marketing statistics to help improve your inbound marketing.
more...
No comment yet.
Scooped by UpTempo Group
Scoop.it!

What Is A Facebook 'Like' Actually Worth In Dollars?

What Is A Facebook 'Like' Actually Worth In Dollars? | East Bay Social Media Marketers | Scoop.it
All the variables, quantified.
more...
No comment yet.
Scooped by UpTempo Group
Scoop.it!

7 Simple Social Media Moves That Work

7 Simple Social Media Moves That Work | East Bay Social Media Marketers | Scoop.it
Likeable founder Dave Kerpen personally responds to thousands of Tweets, emails, and messages every day. Crazy, or genius?
UpTempo Group's insight:

Some great tips for starting out your business in the social media world...Listen then talk...and respond to everyone---> basic tips but tips that work.  If you engage in social media, then people will engage with you!

more...
No comment yet.
Scooped by UpTempo Group
Scoop.it!

How Much Does A Facebook Fan Cost? $1.07

How Much Does A Facebook Fan Cost? $1.07 | East Bay Social Media Marketers | Scoop.it
A whitepaper by social marketing and analytics firm Webtrends, which studied 11,000 Facebook ad campaigns in the U.S., found that the cost of advertising on Facebook that encourages a user to become a "fan" on the brand's Facebook page is $1.07.
UpTempo Group's insight:

Great article outlining the cost of acquiring a Facebook fan through an ad campaign.  This is very much in line with our experience.  One of the most important aspects of the article is the need to acquire fans now.  The larger your fan base, the less it costs to acquire more fans now and in the future.  The marketing costs are going up and it will get more and more expensive to influence a new fan.


Is the $1.07 worth it?  Other articles quote the value of a Facebook fan at 100X this number.  Facebook fans tend to be much more loyal to the brands they follow and are often repeat customers.  So what is the bottom line?  Get as many fans as you can now---because they will help your business grow in the future.

more...
No comment yet.
Scooped by UpTempo Group
Scoop.it!

Twitter Is Testing Out Its Official Google Glass App In The Wild | TechCrunch

Twitter Is Testing Out Its Official Google Glass App In The Wild | TechCrunch | East Bay Social Media Marketers | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
UpTempo Group's insight:

Cool article on Twitter and Google Glass

more...
No comment yet.