Social Influencers: Digital Marketing’s Most Overlooked And Misused Resource [INFOGRAPHIC] #social #influencers (Social Influencers: Digital Marketing’s Most Overlooked And Misused Resource [INFOGRAPHIC] #social #
As an Internet marketer I am always on the hunt for new content marketing tools that can increase my efficiencies and improve engagement with my audience. I cannot begin to express how valuable content curation can be if done right. It will allow you tap into and respond to what people are searching for, what they like to read and share, what influences their buying decisions and so on. In my search for a new means of marketing I came across a tool called Scoop.It. Below I have detailed my review of this tool including some of it’s cool features...
Social media influences fashion purchases FashionUnited.co.uk Fashion blogs and message boards, however, are important influencer and Pinterest and Instagram are the surprise influencers, demonstrating the strength of visual marketing.
Social media has become a global phenomenon. Facebook alone boasts over 100 billion connections worldwide. Each day Facebook users flock to their timeline flaunting their activities, pictures, and likes. Dye (2010) states “Facebook has already provided us with innovative meanings for words such as “friend” and “poke.” Now, it’s aiming to put its own spin on the word “like”. According to jeffbullas.com (2012) Facebook users contribute to 2.7 billion “likes” every day. Many of these likes represent a personal cause, picture, or something a friend wrote. But then there is the “like” brands desire, the endorsement, users clicking “like” broadcasting their favorite brands among their friends. This form of marketing engagement has become a global force which has left many marketers wondering how to measure its effectiveness. One Nielson study found “people who viewed ads with a friend’s endorsement were 68% more likely to remember the ad than people who viewed ads with no endorsement” (Hof, 2012). What was even more startling was people who viewed ads with their friends endorsements, “where more than four times likely to develop the intent to purchase the product sometime in the future” (Hof, 2012). Burson-Marsteller (2012) found “the largest global companies were mentioned on Facebook a total of $10,400,132 times in one month. With the average Facebook user having at least 130 friends on their friends list, this type of reach is profound. Traditional forms of marketing reaches a limited amount of individuals and is even more limited when it comes to global brands outside the individual’s domain. The purpose of this study is to conduct a quantitative survey among Facebook users to explore and analyze the impact of friends clicking “like”. This study will test brand recall and the impact a friend’s endorsement, “like” has on future purchasing decisions of global brands.
TripLingo is a cutting-edge smartphone app that helps travelers overcome language and culture barriers with unprecedented ease. The app currently supports 12 nations and their languages including Italy, Israel and India.
6 Communication Barriers and How You Can Avoid Them | Six Minutes Speaking and Presentation Skills
Most individuals are unaware of the static they create when they communicate. What do I mean by static? Static is created when what you say is inconsistent with how you say it...This article will increase your awareness of the static you are creating for your listeners, and give you practical, immediate tips to have more impact and influence.
Learn more about how to avoid these communication barriers, here:
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.