IMC
15 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Le Uyen Trang Phan
Scoop.it!

12 Types Of Social Media Users – infographic

12 Types Of Social Media Users – infographic | IMC | Scoop.it

There Are 12 Types Of Social Media Users – Which One Are You? – INFOGRAPHIC (12 Types Of Social Media Users - infographic http://t.co/EGe9sJYRrs)

more...
No comment yet.
Rescooped by Le Uyen Trang Phan from #ContentMarketing
Scoop.it!

The Top 7 Content Marketing Trends That Will Dominate 2014

The Top 7 Content Marketing Trends That Will Dominate 2014 | IMC | Scoop.it
Whether you realize it or not, chances are your business is already using content marketing as part of your overall marketing strategy.

Via Riccardo Esposito, massimo facchinetti, Monique Walhof, bContext
more...
Riccardo Esposito's curator insight, December 26, 2013 5:48 AM

Il comment marketing è importante per la tua azienda, per il tuo lavoro freelance, per qualsiasi tipo di attività online. E nel 2014 dovrai affrontare una sfida decisiva: ecco i punti individuati da Forbes.

renata mello's curator insight, March 6, 2014 4:40 AM

Essential for any marketeer and social media experts.

renata mello's curator insight, March 10, 2014 5:17 AM

I believe this list will change throughout the year, but it is a good way to start thinking strategically about content.

Rescooped by Le Uyen Trang Phan from InformationCommunication (ICT)
Scoop.it!

Social Influencers: Infographics

Social Influencers: Infographics | IMC | Scoop.it
Social Influencers: Digital Marketing’s Most Overlooked And Misused Resource [INFOGRAPHIC] #social #influencers (Social Influencers: Digital Marketing’s Most Overlooked And Misused Resource [INFOGRAPHIC] #social #

Via Dan Kirsch
more...
No comment yet.
Rescooped by Le Uyen Trang Phan from SOCIAL MEDIA, what we think about!
Scoop.it!

Content Curation Tool Scoop.it: Tutorial To Use It | Online Marketing Blog

Content Curation Tool Scoop.it: Tutorial To Use It | Online Marketing Blog | IMC | Scoop.it

As an Internet marketer I am always on the hunt for new content marketing tools that can increase my efficiencies and improve engagement with my audience. I cannot begin to express how valuable content curation can be if done right. It will allow you tap into and respond to what people are searching for, what they like to read and share, what influences their buying decisions and so on. In my search for a new means of marketing I came across a tool called Scoop.It. Below I have detailed my review of this tool including some of it’s cool features...


Via Giuseppe Mauriello, Martin Gysler
more...
No comment yet.
Rescooped by Le Uyen Trang Phan from Digital-News on Scoop.it today
Scoop.it!

Social Media Tool Feature: Aspect Social for your Customer Support on Social Media

Social Media Tool Feature: Aspect Social for your Customer Support on Social Media | IMC | Scoop.it
While there is no doubt that social media is an effective vehicle for a brand’s marketing activities, the last one year has seen it becoming a great customer service channel as well.

Via Thomas Faltin
more...
No comment yet.
Rescooped by Le Uyen Trang Phan from RETAIL LAB - Topics & Trends for Omni-Channel Retailers
Scoop.it!

Retail TouchPoints

Retail TouchPoints | IMC | Scoop.it
Nine Types of Holiday Shoppers [Infographic] (According to a recent infographic on Retail TouchPoints, there are 9 types of shoppers. Do one of these define you?

Via Andrea Puerari
more...
No comment yet.
Rescooped by Le Uyen Trang Phan from Social Media Communication
Scoop.it!

Internet & Marketing

Internet & Marketing | IMC | Scoop.it
Personal Branding with Social Media #Infographic (Internet & Marketing / Personal Branding with Social Media #Infographic http://t.co/ZsnqIpIBN3)...

Via Elli Vazou
more...
Chad Keiser's curator insight, June 25, 2013 6:45 PM

Personal Branding with Social Media: Why it Matters

Scooped by Le Uyen Trang Phan
Scoop.it!

5 Ways You Can Demonstrate Social Influence Today - Business 2 Community

5 Ways You Can Demonstrate Social Influence Today - Business 2 Community | IMC | Scoop.it

5 Ways You Can Demonstrate Social Influence Today http://t.co/KkSVVP5fEI by @KristenLawrence

more...
No comment yet.
Scooped by Le Uyen Trang Phan
Scoop.it!

Understand How Buyers Buy: Marketing With the 'Buying Center' Concept [Infographic]

Understand How Buyers Buy: Marketing With the 'Buying Center' Concept [Infographic] | IMC | Scoop.it

Market segmentation and customer insights are only part of what you need to enter the competitive market. You need to take your marketing to the next level. Read the full article at MarketingProfs

more...
No comment yet.
Rescooped by Le Uyen Trang Phan from The Content Marketing Hat
Scoop.it!

Boost Your Sales Using 0800 Numbers

Boost Your Sales Using 0800 Numbers | IMC | Scoop.it
One of the most useful methods of breaking down these communication barriers is to remove the cost of calling to your business by providing a toll free number to customers.

Via Mike Allton
more...
Mike Allton's curator insight, May 1, 2013 9:12 AM

It used to be that any business that wanted to serve non-local customers simply had to have a toll free number, but have times changed? With nationwide calling and unlimited minute cell phone plans, Skype and other VoIP solutions, are there many customers using straight land-line phones any more?

Do you offer customers a toll free calling number, or not? Do you even publish a phone number? Personally, I only offer email contact initially and then provide clients and prospects with my direct cell phone number once contact has been made.

If you need to call a business and they don't have a toll free number, does that bother you?

Scooped by Le Uyen Trang Phan
Scoop.it!

Join the Earth Hour movement | WWF

Join the Earth Hour movement | WWF | IMC | Scoop.it
Turn off your lights for Earth Hour on March 29 (Spare an hour and show your commitment to the planet: http://t.co/HLLzKhXHHj #EarthHour Pls RT)
more...
No comment yet.
Rescooped by Le Uyen Trang Phan from WordPress Google SEO and Social Media
Scoop.it!

The Best Ways To Engage Social Media Users – infographic /@BerriePelser

The Best Ways To Engage Social Media Users – infographic /@BerriePelser | IMC | Scoop.it
The Best Ways To Engage Social Media Users – infographic So you want a Twitter

Via WordPress SEO & Social Media
more...
WordPress SEO & Social Media's curator insight, April 24, 2013 2:50 AM

The Best Ways To Engage Social Media Users – infographic /@BerriePelser

Seorce's comment, April 24, 2013 5:05 PM
I love your scoop.it page and just followed it! I want to stay updated and all the trends and best practices in the industry. I sent you a suggested post on International SEO ranking. Let me know what you think!
Rescooped by Le Uyen Trang Phan from Influence Marketing Strategy
Scoop.it!

Social Media Influences Fashion Purchases

Social Media Influences Fashion Purchases | IMC | Scoop.it
Social media influences fashion purchases
FashionUnited.co.uk
Fashion blogs and message boards, however, are important influencer and Pinterest and Instagram are the surprise influencers, demonstrating the strength of visual marketing.

Via Ron Sela
more...
Ron Sela's curator insight, August 3, 2013 4:29 AM

Social Media Influences Fashion Purchases

Rescooped by Le Uyen Trang Phan from Influence Marketing Strategy
Scoop.it!

Social Influencer Sites: How Relevant Are They?

Social Influencer Sites: How Relevant Are They? | IMC | Scoop.it
#Analytics | Social Influencer Sites: How Relevant Are They http://t.co/n9idAV5adj #Klout #Kred #PeerIndex

Via Ron Sela
more...
Randy Hilarski's curator insight, September 8, 2013 10:33 AM

I love using Kred, Klout and Empire Ave. These three influence scoring platforms tell me when my engagement has dropped off. Check out my article titled, "7 Actions Every Influencer can do on Klout Right Now".

http://www.randyhilarski.com/7-actions-every-influencer-can-do-on-klout-right-now/

Lynn O'Connell for O'Connell Meier's curator insight, February 3, 2014 4:08 AM

My 2 cents: They matter if you're in social media or marketing, but obsessing about your score is pointless. Focus instead on your social media activity and ENGAGEMENT and score will follow.

Beckie Epke's curator insight, May 14, 2014 1:27 AM

Brands are often trying to find someone who has a high social ranking to pass on the brands message. However if there message is given to a person with a high social ranking but has no connection to the brand then there is little point in using them, in fact a brand could get into trouble by doing this and completely miss their target market. For example Justin Beiber has a very high social status with thousand of followers on social media sites such as twitter however I doubt he would be used to advertise Mercedes. It is important to have a market maven who is relevant to your brand, like when ford gave free cars away to those most influential in the auto industry.  People are more likely to spend time with people with similar interests and outlooks to them. Happy people are more likely to spend time with other happy people, same as unhappy people surround themselves with unhappy people. This makes it crucial for brands to research who they are using to connect with. Companies may give a message to be passed on, which is then read in a completely different context when said by someone else and therefore wasting resources on people who wont deliver a successful outcome. 

Scooped by Le Uyen Trang Phan
Scoop.it!

Content Curation Tool Scoop.it Introduces New Features: Apps And Extras - Marketing Online Tips | Marketing Online Tips

See on Scoop.it – How to – Marketing In the last week Content Curation Tool Scoop.it announced some new features: - Google Chrome extension turns your browser into a powerful curation tool.
more...
No comment yet.
Scooped by Le Uyen Trang Phan
Scoop.it!

“LIKE” A GLOBAL ENDORSEMENT. HOW CLICKING “LIKE” INFLUENCES FACEBOOK USERS BRAND RECALL AND FUTURE PURCHASING INTENTIONS.

CONFERENCE PROCEEDINGS ABSTRACT:

Social media has become a global phenomenon. Facebook alone boasts over 100 billion connections worldwide. Each day Facebook users flock to their timeline flaunting their activities, pictures, and likes. Dye (2010) states “Facebook has already provided us with innovative meanings for words such as “friend” and “poke.” Now, it’s aiming to put its own spin on the word “like”. According to jeffbullas.com (2012) Facebook users contribute to 2.7 billion “likes” every day. Many of these likes represent a personal cause, picture, or something a friend wrote. But then there is the “like” brands desire, the endorsement, users clicking “like” broadcasting their favorite brands among their friends. This form of marketing engagement has become a global force which has left many marketers wondering how to measure its effectiveness. One Nielson study found “people who viewed ads with a friend’s endorsement were 68% more likely to remember the ad than people who viewed ads with no endorsement” (Hof, 2012). What was even more startling was people who viewed ads with their friends endorsements, “where more than four times likely to develop the intent to purchase the product sometime in the future” (Hof, 2012). Burson-Marsteller (2012) found “the largest global companies were mentioned on Facebook a total of $10,400,132 times in one month. With the average Facebook user having at least 130 friends on their friends list, this type of reach is profound. Traditional forms of marketing reaches a limited amount of individuals and is even more limited when it comes to global brands outside the individual’s domain. The purpose of this study is to conduct a quantitative survey among Facebook users to explore and analyze the impact of friends clicking “like”. This study will test brand recall and the impact a friend’s endorsement, “like” has on future purchasing decisions of global brands.  

 

PDF Copy: http://www.saintleo.edu/media/493802/4th_annual_international.pdf#page=131

 

more...
No comment yet.
Rescooped by Le Uyen Trang Phan from Pricing News
Scoop.it!

How to Leverage Price Premium by Building Brand Equity | PrintRunner Blog

How to Leverage Price Premium by Building Brand Equity | PrintRunner Blog | IMC | Scoop.it
A well-developed brand equity can sway the price premium in the market to your advantage. Read this post to learn how you can build your brand equity.

Via PricingNews
more...
PricingNews's curator insight, March 6, 2013 11:53 AM

According to David A. Aaker in his article “Measuring Brand Equity Across Products and Markets,” the price premium is indicative of a brand’s strength. People are willing to pay more for higher-priced brands over others. The brand – not the product – determines how much people should pay for it.

Holly Knowles's curator insight, May 16, 2014 1:31 AM

This was very relevant after what we learnt in class. Although many could not taste the difference between the two, but preferred one over the other, this proves that brand equity  and identity prevails when it comes to similar brands

Rescooped by Le Uyen Trang Phan from Social Media Communication
Scoop.it!

5 Vintage Versions of Modern Social Media from Centuries Ago

5 Vintage Versions of Modern Social Media from Centuries Ago | IMC | Scoop.it
From Voltaire's status updates to Edison's viral videos, or what Diderot has to do with data visualization.

We've previously made the cas

Via Elli Vazou
more...
No comment yet.
Rescooped by Le Uyen Trang Phan from frequent fliers
Scoop.it!

UnitedVoice: Meet The Travel App That Helps You Talk Like A Local

UnitedVoice: Meet The Travel App That Helps You Talk Like A Local | IMC | Scoop.it
TripLingo is a cutting-edge smartphone app that helps travelers overcome language and culture barriers with unprecedented ease. The app currently supports 12 nations and their languages including Italy, Israel and India.
Via theJetSpert
more...
No comment yet.
Rescooped by Le Uyen Trang Phan from PopcornPrez
Scoop.it!

Avoid These 6 Communication Barriers When Presenting via @6minutes

Avoid These 6 Communication Barriers When Presenting via @6minutes | IMC | Scoop.it

6 Communication Barriers and How You Can Avoid Them | Six Minutes Speaking and Presentation Skills

 

[Excerpt:]

Most individuals are unaware of the static they create when they communicate. What do I mean by static? Static is created when what you say is inconsistent with how you say it...This article will increase your awareness of the static you are creating for your listeners, and give you practical, immediate tips to have more impact and influence.

 

Learn more about how to avoid these communication barriers, here:

http://sixminutes.dlugan.com/6-communication-barriers/


Via PopcornPrez
more...
No comment yet.
Rescooped by Le Uyen Trang Phan from Social Media Branding and Social Media Business
Scoop.it!

Branding Strategy Insider | Customer Motivations: The 7 Reasons We Buy Now

Branding Strategy Insider | Customer Motivations: The 7 Reasons We Buy Now | IMC | Scoop.it
Branding Strategy Insider | Customer Motivations: The 7 Reasons We Buy Now: http://t.co/b9DpYmh9CV

Via Peter Wilkinson www.peter.uk.com
more...
Peter Wilkinson www.peter.uk.com's curator insight, September 27, 2013 4:17 AM

Social media business - social media marketing, HR, recruitment, sales, customer service | culture and Internet / social media addiction and trolls - Call Peter on 07930330125 or email peter@peter.uk.com