Though society might tell us that working harder and working more hours is good, it's actually damaging both your employees and your company's success. That's why it's crucial to self diagnose your company to make sure it is made up of hard workers, not workaholics.
Here's the difference: Workaholics are people who compulsively work long hours, often on the weekends, and through vacation time. They are physically addicted to work. This could mean 12-to-14-hour work days, every day. A hard worker on the other hand, does not put him or herself in this type of danger. They might stay extra hours right before a big deadline, but they don't get to a point where they neglect family, friends, and their own health, to a sometimes irreversible point.
What do you get when you cross your grandmother’s advice with the latest research in neuroscience?
According to Eric J. McNulty, this unlikely intersection holds the key to being a good leader. As the director of research at the National Preparedness Leadership Initiative, McNulty is often asked to recommend the latest and greatest reads on leadership. What he’s discovered is that books on brain science serve up sage insights more often than the traditional title penned from the corner office. He’s also observed that scientific research on the brain reveals what his grandma knew all along.
... "One of the main reasons I was interesting in varying the lenses as an effect was because in my experience the image you get out of the Ikonoskop A-Cam dII is highly-dependent on the glass you put in front of it. The image quality of some cameras seems to be limited by the sensor, with the Ikonoskop it is really only limited by the lens. So, I approached using different lenses as using different brushes. Some were sharper, some were softer, some vignette - with vintage lenses it’s all about controlled variation.
The difficulty came when it came time to grade the film. Each lens has its own unique characteristics, and responds differently under different lighting conditions. While this was my original intent, restricting the variation to an acceptable level in post-production was incredibly time consuming. I essentially had to grade the film shot, by shot, adjusting for each lenses specific quarks. I couldn’t just create a look, apply it universally to the film, and get a good result."
Customer purchase and use expectations for products and services used to differ, sometimes quite broadly, but many of those distinctions are no longer valid. Marketers need to look at every product as a service, and position services as products.