Andrea Phillips: "It's become fashionable to hate the word 'transmedia' in some circles. The T-word has been very good to me. It's netted me any number of speaking engagements and website hits and sold me a book, among other things, so I feel a certain loyalty to it. I don't think I'd be enjoying the same degree of professional success if I hadn't very consciously embraced That Word back in 2010 or so."
Via The Digital Rocking Chair, Jonathan Rattray Clark