Here are Facebook's Big Data moves in Q1:
Launched new advertising products such as Lookalike Audiences, Managed Custom Audiences, and Partner Categories, which help marketers improve their targeting capabilities on Facebook.Partnered with Datalogix, Epsilon, Acxiom, and BlueKai to enable marketers to incorporate off Facebook purchasing data in order to deliver more relevant ads to users.Enhanced ability to measure advertiser ROI on digital media across the internet through our acquisition of the Atlas Advertising Suite.
The first two points underplay what Facebook is up to. Most people have no idea what Datalogix, Epsilon, Acxiom and Bluekai actually do. Insiders, however, know that Facebook alliances with these companies give it one of the most powerful consumer databases on the planet.
Epsilon has data on 300 million company loyalty card members worldwide, and a databank on 250 million consumers in the U.S.Acxiom has "a comprehensive national database covering more than 126 million households and 190 million individuals."Datalogix says, "Our database contains more than $1 trillion in offline purchase-based data and we’re able to covert this data, and any CRM data, into an online universe."Bluekai is a data management platform — marketers bring their own data to those companies, and Bluekai will crunch it and turn it into a strategy for making marketing more effective.
Via Rob Kitchin, Conor McGarrigle