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#Software Takes Command. Book by Lev Manovich I #OpenAccess

#Software Takes Command. Book by Lev Manovich I #OpenAccess | e-Xploration | Scoop.it
luiy's insight:

This new book from the celebrated author of The Language of New Media is the first to offer a rigorous theory of the technology we all use daily - software for media authoring, access, and sharing.

What motivated developers in the 1960s and ‘70s to create the concepts and techniques that now underlie contemporary applications like Photoshop, Illustrator, and Final Cut?

 

How do these tools shape the visual aesthetics of contemporary media and design? What happens to the idea of a “medium” after previously media-specific tools have been simulated and extended into software?

 

Lev Manovich answers these questions through detailed analysis of key media applications such as Photoshop and After Effects, popular web services such as Google Earth, and milestone projects in design, motion graphics, and interactive environments.

 

Software Takes Command is a must for scholars, designers, technologists, and artists concerned with contemporary media and digital culture.

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#Software Studies: "Software is the Message" - from Lev Manovich

#Software Studies: "Software is the Message" -  from Lev Manovich | e-Xploration | Scoop.it

Via Pierre Levy
luiy's insight:

McLuhan’s theories covered the key “new media” of his time – television, newspapers and magazines with color photos, advertising, and cinema. Just as these mediums, software medium took decades to develop and mature to the point where it dominates our cultural landscape. How does the use of professional media authoring applications influences contemporary visual imagination? How does the software offered by social media services such as Instagram shapes the images people capture and share? How do particular algorithms used by Facebook to decide what updates from our friends to show in our News Feed shape how we understand the world? More generally, what does it mean to live in “software society”? 

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