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antropologo.net, dataviz, collective intelligence, algorithms, social learning, social change, digital humanities
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Under the Radar: Keeping Ads from Ruining a Great Infographic...

Under the Radar: Keeping Ads from Ruining a Great Infographic... | e-Xploration | Scoop.it

There’s no mystery here: companies want to sell things. Increasingly, they’re turning to infographics to do it. But overt advertising undermines everything infographics do best. Instead of informing and delighting the viewer with valuable data portrayed with graphical verve, ads cheapen and annoy. More often than not, they land the project deep in the Internet’s vast wasteland of unshared content.


Infographics aren’t just ads dressed up in new shoes, they’re something else: a refreshing, informative, fun, and shareable tool for communication that we can actually enjoy consuming. Also, when done right, infographics can still help bolster a company or product’s public image.

Here are some oh so subtly advertorial infographics that show you how to get the balance right...


Via Lauren Moss
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Aurélia-Claire Jaeger's curator insight, March 21, 2013 12:52 PM

Il n'y a aucun mystère: les entreprises veulent vendre. De plus en plus, elles se tournent vers l'infographie pour le faire. 
Mais l'intention publicitaire trop clairement affichée couplée avec une réalisation à l'économie nuit souvent à ce que l'infographie peut faire de mieux. Au lieu d'informer et de ravir le "spectateur" avec des données précieuses dépeintes avec brio, de nombreuses publications ennuyeuses ou banales vont simplement rejoindre la vaste friche de contenus non partagés sur internet.

Nous sommes inondés de publicité tous les jours, partout où nous regardons. Les annonces sont si répandues qu'elles ont perdu beaucoup de leur pouvoir. Les Infographies ne sont pas simplement des publicités habillées de nouveaux costumes, elles sont quelque chose d'autre: un outil informatif, rafraîchissant, amusant et partageable. 
Lorsqu'elles sont bien faites, les infographies peuvent encore contribuer à renforcer une image ou un produit. Voici quelques exemples qui vous montrent comment obtenir le bon équilibre.

(Traduction faite maison)

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How and Why Social Engineering Works [Infographic]

How and Why Social Engineering Works [Infographic] | e-Xploration | Scoop.it

For many people in today’s world, being “online” has become a constant status. High-speed internet, smart phones and tablet PC’s have enabled us to stay connected whenever and wherever we are.

Social hackers capitalize on vulnerabilities when it comes to keeping personal details private, and the problem has only seemed to get worse as the digital age has developed.

Techniques as simple as looking over a shoulder as someone enters bank details or passwords are often used, as well as sending out deceiving emails ridden with malware and viruses that can take control of your computer. Hackers pose as a trusted entity in email blasts that utilize mind tricks to get the viewer to click on the link that will trigger the infection of your computer.

Everyone with an internet connection is vulnerable, and public awareness is the first step in ending this growing problem...


Via Lauren Moss, Rui Guimarães Lima
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Cam's curator insight, March 12, 2013 4:50 AM

Infographics are always fun!

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11 Infographics About Infographics

11 Infographics About Infographics | e-Xploration | Scoop.it

People who create infographics do their work partly because they believe infographics are a great way to communicate information.


Since the people in this field also need to communicate information about their work, it was inevitable that infographics about infographics would eventually be created. Here are 11 of those meta infographics.


Via Lauren Moss
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Ignasi Alcalde's curator insight, February 25, 2013 10:49 AM

Buenas bases inforgráficas.

Berengere Promerat's curator insight, February 27, 2013 3:46 AM

Infographics about... infographics

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Web analytics In Real Time

Web analytics In Real Time | e-Xploration | Scoop.it

Mankind loves making maps, and the world wide web, densely interconnected and phenomenally complex, always makes for a nice visual.

Typically these take the form of neon blobs floating against black backgrounds, like frames captured from old Winamp plug-ins, and while they’re always nice to look at, they don’t always do much in the way of helping us understand the massive global network we traverse every day. This latest effort, however, is a little different. Called simply Map of the Internet, it’s as informative as it is beautiful.


The map, which takes the form of a free app for Android and iOS, features 22,961 of the Internet’s biggest nodes--not individual websites, but the ISPs, universities, and other places that host them--joined by some 50,000 discrete connections. The app gives you two ways of surveying it all: geographically, on a globe, or by size, which rearranges the nodes into a loose column of points. Both views are interactive; instead of showing the Internet as a static neon blob, the app lets you explore the neon blob in the round, with all the familiar multitouch gestures. It may not look like the Google Maps app, but it instantly feels like it, which makes exploring the underbelly of the web all the easier...


Via Lauren Moss
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Creating Engaging & Sharable Graphics

Creating Engaging & Sharable Graphics | e-Xploration | Scoop.it

When it comes to creating graphics for visual social networks, there are a few key ideas you should keep in mind to increase your reach and engagement. Your audience wants to be educated. They want to be inspired.

 

Of course, depending on the network in which you are promoting your content, the visual itself may be the entire piece of content, thus making it equally as important as the content it contains. 

This is largely the case when it comes to social networks like Instagram, Pinterest and Vine. While all three allow for the option to link to more information in the comments, caption or description sections, the visual is the content for all intents and purposes since you can’t depend on someone clicking for more information.

When it comes to creating graphics for visual social networks, there are a few key ideas you should keep in mind to increase your reach...


Via Lauren Moss
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Louise Robinson-Lay's curator insight, March 12, 2013 3:41 AM

Some great tips to keep in mind when creating graphics.