e-Xploration
Follow
Find tag "databrokers"
22.5K views | +0 today
e-Xploration
antropologo.net, dataviz, collective intelligence, algorithms, social learning, social change, digital humanities
Curated by luiy
Your new post is loading...
Your new post is loading...
Rescooped by luiy from Personal data and technology
Scoop.it!

Google Tests #PersonalData Market To Find Out How Much Your Personal Information Is Worth | #databrokers

Google Tests #PersonalData Market To Find Out How Much Your Personal Information Is Worth | #databrokers | e-Xploration | Scoop.it
If you could sell your location data every day, how much would you charge? A research team including Google has carried out an experiment to find out.

Via C.I.L. CONSULTING
luiy's insight:

The personal information that your smart phone can collect about you is increasingly detailed. Apps can record your location, your level of exercise, the phone calls that you make and receive, the photographs that you take and who you share them with and so on.

 

Various studies have shown that this data provides a detailed and comprehensive insight into an individual’s habits and lifestyle, information that advertisers and marketers dearly love to have.

Indeed, this information can surprisingly useful. The Google Now smartphone app uses information such as your location to provide details it thinks you might find useful, such as directions home or nearby restaurants.

 

But this service isn’t entirely altruistic. Google knows perfectly well that it can use this information to sell adverts and other services.

That raises an interesting question. If companies such as Google can create a business model based on the use of this kind of personal information, how much is this information worth? And how should we value it when it comes to deciding who should have access to it and who shouldn’t?

 

Ref: arxiv.org/abs/1407.0566 : Money Walks: A Human-Centric Study on the Economics of Personal Mobile Data

more...
No comment yet.
Scooped by luiy
Scoop.it!

Has #BigData Made Anonymity Impossible? I #databrokers #privacy #awareness

Has #BigData Made Anonymity Impossible? I #databrokers #privacy #awareness | e-Xploration | Scoop.it
As digital data expands, anonymity may become a mathematical impossibility.
luiy's insight:

Yet these data brokers today are considered somewhat old-fashioned compared with Internet companies like Facebook, which have automated the collection of personal information so it can be done in real time. According to its financial filings at the time of its IPO, Facebook stores around 111 megabytes of photos and videos for each of its users, who now number more than a billion.

 

That’s 100 petabytes of personal information right there. In some European legal cases, plaintiffs have learned that Facebook’s records of their interactions with the site—including text messages, things they “liked,” and addresses of computers they used—run to 800 printed pages, adding up to another few megabytes per user.

 

In a step that’s worrisome to digital-privacy advocates, offline and online data sets are now being connected to help marketers target advertisements more precisely. In February, Facebook announced a deal with Acxiom and other data brokers to merge their data, linking real-world activities to those on the web. At a March investor meeting, Acxiom’s chief science officer claimed that its data could now be linked to 90% of U.S. social profiles.

 

Such data sets are often portrayed as having been “anonymized” in some way, but the more data they involve, the less like that is to be actually true. Mobile-phone companies, for instance, record users’ locations, strip out the phone numbers, and sell aggregate data sets to merchants or others interested in people’s movements.

MIT researchers Yves-Alexandre de Montjoye and César A. Hidalgo have shown that even when such location data is anonymous, just four different data points about a phone’s position can usually link the phone to a unique person.

more...
No comment yet.
Scooped by luiy
Scoop.it!

The Internet is rising up in protest on February 11th | #actions #post #shared #awareness

The Internet is rising up in protest on February 11th | #actions #post #shared #awareness | e-Xploration | Scoop.it
Thousands of websites are planning a massive online protest against surveillance on February 11th.
luiy's insight:

ACTIONS.

 

Post a comment with a link to every NSA-related story. Make and share a meme. Build a website. Organize an event.

Then tell us about it so we can spread the word.

more...
No comment yet.
Scooped by luiy
Scoop.it!

FTC to Study Privacy Impact of Data Brokers | #privacy #databrokers

FTC to Study Privacy Impact of Data Brokers | #privacy #databrokers | e-Xploration | Scoop.it
The FTC is seeking details about the nature and sources of the data collected, how companies use and disseminate the information.
luiy's insight:

US regulators Tuesday ordered data brokers to turn over information about how they collect and use information about consumers, in a move hailed by Internet privacy activists.

The US Federal Trade Commission said nine firms were ordered to hand over information that will be used to study privacy practices in the data broker industry.

The move drew immediate praise from the Center for Digital Democracy, a Washington-based group which monitors online privacy.

"Today's action by the FTC will unmask this largely stealth consumer surveillance industry," the group said on its blog.

"It will shine a powerful regulatory spotlight on such disturbing practices... Our data is sold to the highest commercial bidder in milliseconds, who can use the information for almost any purpose -- yet it is unavailable so a consumer can review or challenge it."

The FTC said data brokers are companies "that collect personal information about consumers from a variety of public and non-public sources and resell the information to other companies."

more...
No comment yet.