"A journey of a thousand miles must begin with a single step." (Lao Tzu)
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"A journey of a thousand miles must begin with a single step."  (Lao Tzu)
Probably a mix between geeky, tourism, marketing topics in three languages :)
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Google Hotel Finder truste la 1ère place des résultats de recherche naturelle ! | IceRanking®

Google Hotel Finder truste la 1ère place des résultats de recherche naturelle ! | IceRanking® | "A journey of a thousand miles must begin with a single step."  (Lao Tzu) | Scoop.it
Après avoir lancé son méta-moteur de recherche de réservation d’hôtels Google Hotel Finder, il y a presque 2 ans, Google intégre désormais son
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Google Hotel Finder: presto tra i risultati di ricerca in tutto il mondo

Google Hotel Finder: presto tra i risultati di ricerca in tutto il mondo | "A journey of a thousand miles must begin with a single step."  (Lao Tzu) | Scoop.it
Dopo il lancio roboante dell’anno passato, si erano un po’ perse le tracce dell’Hotel Finder di Google, probabilmente perché ancora in fase di
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How to claim your Google Hotel Finder page

Published since 1997, HOTELMARKETING.COM is the Internet hotel marketing magazine for hotel marketers, hoteliers and online travel marketers.
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If you do not have a blog, your hotel website is dead | Tnooz

If you do not have a blog, your hotel website is dead | Tnooz | "A journey of a thousand miles must begin with a single step."  (Lao Tzu) | Scoop.it
I can’t even begin to remember the number of times I have heard hoteliers talk about the need to get more direct business, preferably through their own hotel websites.
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Link Building Strategies - The Complete List

Link Building Strategies - The Complete List | "A journey of a thousand miles must begin with a single step."  (Lao Tzu) | Scoop.it
Brace yourself. This is the most comprehensive list of link building strategies ever created. Think I'm lying?
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Hotel SEO & Social Network: le condivisioni correlate ai link in entrata

Hotel SEO & Social Network: le condivisioni correlate ai link in entrata | "A journey of a thousand miles must begin with a single step."  (Lao Tzu) | Scoop.it
Che correlazione c’è tra posizionamento sui motori di ricerca e attività sui social network?
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Ten more tips for picking the best channel management technology for hotels | Tnooz

Ten more tips for picking the best channel management technology for hotels | Tnooz | "A journey of a thousand miles must begin with a single step."  (Lao Tzu) | Scoop.it
As outlined a few weeks back, we are on a mission to help you select the best channel manager available for you, so let's continue.
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Hotel Online Marketing Guide: 17 Great Ways to Market your Hotel Online | Blog

Hotel Online Marketing Guide: 17 Great Ways to Market your Hotel Online | Blog | "A journey of a thousand miles must begin with a single step."  (Lao Tzu) | Scoop.it
Insights about hotel revenue management, distribution and online marketing from a revenue/reservations manager perspective...
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10 Hotel Marketing rules for direct bookings | WIHP Magazine

10 Hotel Marketing rules for direct bookings | WIHP Magazine | "A journey of a thousand miles must begin with a single step."  (Lao Tzu) | Scoop.it
Ten rules you can implement today to increase your direct bookings and general hotel marketing strategy. Culled from years of experience helping hotels around the world make their marketing efficient.
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Faites faire vos bagages! | Marie-Claude Malboeuf | Trucs & conseils

Faites faire vos bagages! | Marie-Claude Malboeuf | Trucs & conseils | "A journey of a thousand miles must begin with a single step."  (Lao Tzu) | Scoop.it
Vous en avez assez d'arriver à destination et de découvrir que vous avez oublié votre crème solaire, votre chargeur de téléphone ou votre parapluie? Quelques...
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Hotel replacing guest phones with iPhones

Hotel replacing guest phones with iPhones | "A journey of a thousand miles must begin with a single step."  (Lao Tzu) | Scoop.it
Vancouver hotel hopes guests will appreciate making calls with no roaming fees on hotel-provided iPhones instead of those things called landlines. Read this blog post by Donna Tam on Apple.
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Top ten tips for hotels to improve their search engine presence

Top ten tips for hotels to improve their search engine presence | "A journey of a thousand miles must begin with a single step."  (Lao Tzu) | Scoop.it
So even if we're now agreed that hotel search on engines such as Google is not about to disappear any time soon, there is still plenty that hotels can do to improve their performance in the channel.
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(Some) Travel bloggers, paid-links and who is to blame | Tnooz

(Some) Travel bloggers, paid-links and who is to blame | Tnooz | "A journey of a thousand miles must begin with a single step."  (Lao Tzu) | Scoop.it
One of the common problems I come across when doing outreach is bloggers replying but asking to be paid for the link.
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Link Building Resources - A Curated List

Link Building Resources - A Curated List | "A journey of a thousand miles must begin with a single step."  (Lao Tzu) | Scoop.it
Keep updated with the latest link building resources from around the Web. This list is constantly curated so you can find the latest & greatest resources.
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YouTube SEO: come ottimizzare i video dell’hotel su YouTube

YouTube SEO: come ottimizzare i video dell’hotel su YouTube | "A journey of a thousand miles must begin with a single step."  (Lao Tzu) | Scoop.it
Qualche settimana fa abbiamo visto alcuni esempi di video emozionali per l’hotel.
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Come scegliere le giuste parole chiave per promuovere l’hotel [INFOGRAFICA]

Come scegliere le giuste parole chiave per promuovere l’hotel [INFOGRAFICA] | "A journey of a thousand miles must begin with a single step."  (Lao Tzu) | Scoop.it
“Noi vogliamo comparire primi su Google per Hotel Firenze”.
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Hotel Online Marketing: cosa gli albergatori hanno bisogno di capire

Hotel Online Marketing: cosa gli albergatori hanno bisogno di capire | "A journey of a thousand miles must begin with a single step."  (Lao Tzu) | Scoop.it
In ambito alberghiero il  web rappresenta ormai una delle principali componenti  del marketing mix, inutile citarti le statistiche, gli utenti che prenotano e organizzano direttamente online le prop...
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SEO best practices for hotel websites by Max Starkov and Sue Wiker

Marketers love exclaiming “SEO is dead!” and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in the industry say, SEO is still alive and well. HeBS Digital’s own experience categorically shows that more than half of website booking revenue (56% to be exact) across our client portfolio comes as direct referral from the search engines, including organic and paid search.

The ongoing Google Panda updates (Panda 3.9 just launched) have made many hotel websites with thin content obsolete and have raised the bar for hotel websites, demanding not only unique and engaging copy. The Google Venice update had a heavy impact on the localization of search. In summary, it means that Google will try its best to serve you localized results based on your location, whether or not your search query is geo-targeted – you could type in ‘hotel’ and Google bases search results off of your location....


Via Roland Schegg
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5 app mobile per gli online marketer che lavorano anche nelle ferie d'agosto

5 app mobile per gli online marketer che lavorano anche nelle ferie d'agosto | "A journey of a thousand miles must begin with a single step."  (Lao Tzu) | Scoop.it
Per chi lavora con i social è impossibile staccare durante le ferie. Ecco 5 app mobile per web specialist da usare in vacanza.
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Le nuove professioni del Turismo | Lavoro nel Turismo | Thlcareers

Le nuove professioni del Turismo | Lavoro nel Turismo | Thlcareers | "A journey of a thousand miles must begin with a single step."  (Lao Tzu) | Scoop.it

Le nuove professioni del turismo, ecco che cosa mi piaccerebbe fare :)

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How To Write Attention Grabbing Blog Post Titles – With Examples | Unbounce

How To Write Attention Grabbing Blog Post Titles – With Examples | Unbounce | "A journey of a thousand miles must begin with a single step."  (Lao Tzu) | Scoop.it
Even the greatest, most informative blog articles can have lackluster results if the title fails to draw readers in.
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How Tech and Social Media Are Changing Travel [INFOGRAPHIC]

How Tech and Social Media Are Changing Travel [INFOGRAPHIC] | "A journey of a thousand miles must begin with a single step."  (Lao Tzu) | Scoop.it
Just how much is technology changing the ways we travel? This infographic breaks it down.

Via Jean-Claude Morand
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