The typical travel company thinks it has adapted to the popularity of mobiles. But many act as if it’s enough to provide travelers with a pretty app to download or a responsive website design that looks sharp on a small screen. Yet the ugly truth is that most of the travel industry has never quite found its niche in mobile. That is now changing, though, as the industry plays catch up with trends. A headline statistic comes from a July PhoCusWright study, Optimizing the Mobile Travel Experience, which found that mobile will account for 18% of the global online travel market next year. That figure includes leisure/unmanaged business travel gross bookings.
Via Roland Schegg