Online Advertising
95 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Alexa Vitrac
Scoop.it!

YouTube launches ‘snackable’ video ads in bid to lure in viewers

YouTube launches ‘snackable’ video ads in bid to lure in viewers | Online Advertising | Scoop.it
YouTube is launching a six-second ad format for mobile in a bid to adapt to changing consumer viewing habits and grab the attention of consumers who prefer watching videos on their phones.
more...
No comment yet.
Scooped by Alexa Vitrac
Scoop.it!

Starwood's taking hotel reservations from Instagram - Digiday

Starwood's taking hotel reservations from Instagram - Digiday | Online Advertising | Scoop.it
Starwood Hotel's Tribune Portfolio will let you book hotel rooms with an Instagram click.
more...
No comment yet.
Scooped by Alexa Vitrac
Scoop.it!

Pinterest starts testing video ads - Digiday

Pinterest starts testing video ads - Digiday | Online Advertising | Scoop.it
Pinterest is testing video ads in the wild, according to advertising sources. It wants a more traditional video ad to compete more directly with Facebook and Twitter.
more...
No comment yet.
Scooped by Alexa Vitrac
Scoop.it!

Facebook Officially Launches Canvas Ads That Load Full-Screen Rich Media Pages In-App

Facebook Officially Launches Canvas Ads That Load Full-Screen Rich Media Pages In-App | Online Advertising | Scoop.it
Instant Articles, meet Instant Ads. Facebook wants to give advertisers an immersive way to reach people without making them leave the social network. So today..
more...
No comment yet.
Scooped by Alexa Vitrac
Scoop.it!

Coming Soon: View Counts on Videos

Coming Soon: View Counts on Videos | Online Advertising | Scoop.it
Since launching video on the platform in 2013, we’ve seen businesses use full sight, sound and motion to deepen the stories they share. Companies like Gold’s Gym used Boomerang to make muscles flex,...
more...
No comment yet.
Scooped by Alexa Vitrac
Scoop.it!

Facebook Releases New Video Ad Features, Including Automated Captions

Facebook Releases New Video Ad Features, Including Automated Captions | Online Advertising | Scoop.it
automated caption tool
more...
No comment yet.
Scooped by Alexa Vitrac
Scoop.it!

The Click-to-Call Playbook for Facebook Ads

The Click-to-Call Playbook for Facebook Ads | Online Advertising | Scoop.it
Nearly 80 percent of Facebook ad revenue is mobile, and thanks to smartphones and click-to-call, Facebook and social ads will drive more than 12 billion ca
more...
No comment yet.
Scooped by Alexa Vitrac
Scoop.it!

Study: Instagram Ads Saw Massive Demand In 2015, Thanks In Part To Video Surge

Study: Instagram Ads Saw Massive Demand In 2015, Thanks In Part To Video Surge | Online Advertising | Scoop.it
2015 was the year of the ad on Instagram. Brand Networks released a report breaking down costs across verticals, popularity of ad types and much more.
more...
No comment yet.
Scooped by Alexa Vitrac
Scoop.it!

How to Create an Evergreen Facebook Ad Campaign

How to Create an Evergreen Facebook Ad Campaign | Online Advertising | Scoop.it
Here is a step-by-step process for creating a Facebook ad campaign to sell product that doesn't exhaust your audience and keeps on working...
more...
No comment yet.
Scooped by Alexa Vitrac
Scoop.it!

Twitter's new pitch to brands: Turn everyday fan tweets into ads - Digiday

Twitter's new pitch to brands: Turn everyday fan tweets into ads - Digiday | Online Advertising | Scoop.it
Twitter will offer a new service that makes the platform easier for advertisers to collect tweets related to their products and then promote them in ads.
more...
No comment yet.
Scooped by Alexa Vitrac
Scoop.it!

Facebook Ads Cost: The Complete Resource to Understand It

Facebook Ads Cost: The Complete Resource to Understand It | Online Advertising | Scoop.it
Have you ever wondered how much Facebook Ads cost, how to lower it, or why you're paying more than other advertisers? We've got all those answers and more. 
more...
No comment yet.
Scooped by Alexa Vitrac
Scoop.it!

Measuring Campaign Effectiveness: Making Search Work Harder

Measuring Campaign Effectiveness: Making Search Work Harder | Online Advertising | Scoop.it
Explore how cross-channel campaigns including search and Facebook can create complementary effects for your campaign objectives.
more...
No comment yet.
Scooped by Alexa Vitrac
Scoop.it!

Facebook swells to 1.65B users and beats Q1 estimates with $5.38B revenue

Facebook swells to 1.65B users and beats Q1 estimates with $5.38B revenue | Online Advertising | Scoop.it
Facebook continued its winning streak as other tech companies floundered, reaching 1.65 billion monthly users and surpassing estimates in its Q1 2016 earnings..
more...
No comment yet.
Scooped by Alexa Vitrac
Scoop.it!

Facebook partnership with Datalogix helps measure offline impact of online ads

Facebook partnership with Datalogix helps measure offline impact of online ads | Online Advertising | Scoop.it
more...
No comment yet.
Scooped by Alexa Vitrac
Scoop.it!

Facebook Debuts 'Lift API' to Give More Marketers Ability to Study Ads' Impact

Facebook Debuts 'Lift API' to Give More Marketers Ability to Study Ads' Impact | Online Advertising | Scoop.it
In the digital ads world, the past few months have been all about emerging measurement tools.
more...
No comment yet.
Scooped by Alexa Vitrac
Scoop.it!

Facebook Launches Canvas: This Week in Social Media : Social Media Examiner

Facebook Launches Canvas: This Week in Social Media : Social Media Examiner | Online Advertising | Scoop.it
Social media news and developments making social media marketing easier. (Facebook Canvas, Snapchat Geofilters, Facebook Reactions)
more...
No comment yet.
Scooped by Alexa Vitrac
Scoop.it!

Your Quick Recap of the Latest Social Advertising News

Your Quick Recap of the Latest Social Advertising News | Online Advertising | Scoop.it
Marketing Insights, powered by Marin Software, is the online marketer’s source for industry news, trends and best practices.
more...
No comment yet.
Scooped by Alexa Vitrac
Scoop.it!

Twitter Launches New Timeline Featuring Top Past Tweets

Twitter Launches New Timeline Featuring Top Past Tweets | Online Advertising | Scoop.it
rvlsoft / Shutterstock.com Twitter launched its hotly rumored new timeline on Wednesday that has had users nervous that live Twitter will become a thing of
more...
No comment yet.
Scooped by Alexa Vitrac
Scoop.it!

What is Peach app and is it as cute as it sounds? - ASOS Likes

What is Peach app and is it as cute as it sounds? - ASOS Likes | Online Advertising | Scoop.it
What is Peach app and is it as cute as it sounds?
more...
No comment yet.
Scooped by Alexa Vitrac
Scoop.it!

How Twitter's New Ad Format Will Get People Tweeting About Its Advertisers

How Twitter's New Ad Format Will Get People Tweeting About Its Advertisers | Online Advertising | Scoop.it
Twitter is testing an ad format called "conversational ads" that prompts people to tweet an advertiser's message to their followers.
more...
No comment yet.
Scooped by Alexa Vitrac
Scoop.it!

This Ad Campaign Starts With Cool Cinemagraphs on Instagram, Then Follows Up on Facebook

This Ad Campaign Starts With Cool Cinemagraphs on Instagram, Then Follows Up on Facebook | Online Advertising | Scoop.it
Instagram and Facebook are more entwined than ever, especially for advertisers, who now have a potentially powerful new marketing strategy—using video ads on one to drive sales on the other.
more...
No comment yet.