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Social Media Analytics: How’s Your Social Media Strategy Going? | Business 2 Community

Social Media Analytics: How’s Your Social Media Strategy Going? | Business 2 Community | E-Strands Digital Marketing News | Scoop.it

Are you really kicking your social media marketing? For too many folks the answer is: I don’t know And, that’s a problem. Without good social media (Social Media Analytics: How’s Your Social Media Strategy Going?


Via Baochi, Jeff Domansky
E-Strands Ltd's insight:

Are you really kicking your social media marketing? For too many folks the answer is: I don’t know And, that’s a problem. Without good social media (Social Media Analytics: How’s Your Social Media Strategy Going?

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Jeff Domansky's curator insight, February 4, 2013 12:25 PM

If you want social media measurement ideas this is a must-read.

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The Best Way to Handle 404 Pages for SEO and Users

The Best Way to Handle 404 Pages for SEO and Users | E-Strands Digital Marketing News | Scoop.it
If we wanted to be picky about it, we'd say 404 pages are not errors and can even be (blasphemy!) an acceptable user experience.

Via Level343
E-Strands Ltd's insight:

 If we wanted to be picky about it, we'd say 404 pages are not errors and can even be (blasphemy!) an acceptable user experience.

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Level343's curator insight, February 4, 2013 4:02 PM

Best Practices for Redirecting 404 Pages

Here is a quick list of best practices for redirecting 404 pages:

404s should not always be redirected.404s should not be redirected globally to the home page.404s should only be redirected to a category or parent page if that’s the most relevant user experience available.It’s okay to serve a 404 when the page doesn’t exist anymore (crazy, I know).If you have valuable links pointing to 404 pages, do one of the tactics I outlined in the above section.Don’t panic. 404s are normal.
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Ssssssh…..Crack Google 2013 algorithm for Top SERPS – Advance SEO Stuff

Ssssssh…..Crack Google 2013 algorithm for Top SERPS – Advance SEO Stuff | E-Strands Digital Marketing News | Scoop.it

SEO 2013 algorithm for top search results is marked by one prominent feature Social Networking, Social Interaction and concept of relevant Local Search results along with content. Search engine optimization ...


Via socialseoland
E-Strands Ltd's insight:

SEO 2013 algorithm for top search results is marked by one prominent feature Social Networking, Social Interaction and concept of relevant Local Search results along with content. Search engine optimization

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15 Strategies To Get More Shares For Your Content

15 Strategies To Get More Shares For Your Content | E-Strands Digital Marketing News | Scoop.it
You can’t help but feel that little rush of jealousy when you see a just-average piece of content getting tons of shares, likes and tweets. What’s that post got that yours doesn’t? Your content is stellar, your infographics perfectly designed.

Via Level343
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Level343's curator insight, February 1, 2013 12:00 PM
15. Use Psychology

Sharing is more about the sharer than the content itself. People share content for many reasons: to build a connection with someone, to start a conversation, to share their humor and more. Think through each new piece of content from the point of view of your potential sharer.

Rescooped by E-Strands Ltd from SEO and Social Media Marketing
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Old vs. New Search Engine Optimization

Old vs. New Search Engine Optimization | E-Strands Digital Marketing News | Scoop.it

Has SEO really changed?

 

"I recently re-read this great quote from a book entitled “Algorithms in a Nutshell.” To summarize, the authors wrote:

 

“… A good way to solve problems is to start with the big picture… [because if you don’t understand the big picture] you may solve the wrong problem, or might not explore other—possibly better—answers.”

 

I thought that idea neatly summarized the perceived battle between “new” SEO and “old” SEO. Search optimization professionals should know and understand the big picture before they define and tout the “new” SEO.

 

Instead of focusing on flavor-of-the-month/day/year optimization tactics, what are the big-picture items SEO professionals should always keep in mind?

 

Does each flavor-of-the-month tactic support the big picture… or is it merely a flavor-of-the-month tactic that can largely be ignored or discounted"?

 

Read More: http://searchengineland.com/seo-smackdown-round-2-old-vs-new-search-engine-optimization-145825


Via Antonino Militello
E-Strands Ltd's insight:

“… A good way to solve problems is to start with the big picture… [because if you don’t understand the big picture] you may solve the wrong problem, or might not explore other—possibly better—answers.”

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Nacho Vega's curator insight, February 4, 2013 1:47 AM
Link Development + Social Media = Validation
Caterin Victor's curator insight, February 4, 2013 4:34 PM

  New  Time, New  Life, new,new....optimization,.....the  future!!!!

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How Users Interact with Pins on Pinterest – infographic /@BerriePelser

How Users Interact with Pins on Pinterest – infographic /@BerriePelser | E-Strands Digital Marketing News | Scoop.it
How Users Interact with Pins on Pinterest – infographic Pinterest is a pinboard-style photo sharing

Via WordPress SEO & Social Media
E-Strands Ltd's insight:

 How Users Interact with Pins on Pinterest – infographic Pinterest is a pinboard-style photo sharing

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WordPress SEO & Social Media's curator insight, February 4, 2013 3:07 AM

How Users Interact with Pins on Pinterest – infographic /@BerriePelser

Martin (Marty) Smith's curator insight, February 7, 2013 6:24 AM

Good actionable information on this infographic re: Pinterest for business. 

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Who Owns My Online Media? | Top Seo Blog

Who Owns My Online Media? | Top Seo Blog | E-Strands Digital Marketing News | Scoop.it

Do you own your online media? Read the terms of service on each network you use to know what you own.


Via Eugene Aronsky
E-Strands Ltd's insight:

Do you own your online media? Read the terms of service on each network you use to know what you own.

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Is Social Media Bad For Business? - Forbes

Is Social Media Bad For Business? - Forbes | E-Strands Digital Marketing News | Scoop.it
Twitter McNuggets (Photo credit: Mike Licht, NotionsCapital.com) Just when you thought it was settled that your business should leverage social media, someone goes and makes you think twice.
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"New" SEO Tip: Keep Your Keywords In Your Headline

"New" SEO Tip: Keep Your Keywords In Your Headline | E-Strands Digital Marketing News | Scoop.it
What's old is new again when it comes to SEO: leave keywords in your headline so readers — real people, not spiders — know what your post is about.
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Link Devaluation “Google Update” on January 17th, 2013

Link Devaluation “Google Update” on January 17th, 2013 | E-Strands Digital Marketing News | Scoop.it

Everything you should learn about Link Devaluation “Google Update” on January 17th, 2013. What is Links Devaluation, misconception, a guide to recovery, and a lot more.


Via Pedro Da Silva
E-Strands Ltd's insight:

Everything you should learn about Link Devaluation “Google Update” on January 17th, 2013.

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Pinterest Image Data Proves Valuable to Brands

Pinterest Image Data Proves Valuable to Brands | E-Strands Digital Marketing News | Scoop.it
brands want image data from pinterest and are relying on startups that crawl the service to provide it.

Via Sylvain Leroux
E-Strands Ltd's insight:

brands want image data from pinterest and are relying on startups that crawl the service to provide it.

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4 Ways to Use Pinterest to Rank High in Search Engines | Jeffbullas's Blog

4 Ways to Use Pinterest to Rank High in Search Engines | Jeffbullas's Blog | E-Strands Digital Marketing News | Scoop.it

It’s no secret that companies are using Pinterest for marketing purposes and doing so successfully. Pinterest is a great tool for raising brand awareness, driving traffic back to your website and increasing sales.

 

This post isn’t your traditional post about how to use Pinterest for marketing. Instead it will show you 4 ways that Pinterest can help you find link building opportunities. This will assist you in optimizing your website or blog for search engines.

 

So how does link building  help you rank higher in Google or Bing when people put in the key words or phrases that they would use to find your products and services?

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Chiara Zanone Translations's curator insight, February 2, 2013 9:48 AM

Per un utilizzo efficace di Pinterest

anna tagliapietra's curator insight, February 5, 2013 6:22 AM

Pinterest è una delle scoperte più recenti nel panorama dei social media marketers, ma sta già dando buonissimi risultati soprattutto in termini di inbound marketing.

Jeff Bullas in questo articolo ci presenta 4 modi di usare Pinterest per alzare la visibilità nei motori di ricerca.

Due di questi punti mi hanno più incuriosita; il primo è quello che elenca i modi per trovare buoni partner per il guest blogging, opzione in Italia poco sfruttata, ma assolutamente efficace per il link building e per aumentare la vostra reputazione online. Guardando nelle categorie che vi appartengono, potete trovare pins che parlano del vostro argomento e controllare sia l'autore che il sito di origine per scoprire se ci sono opportunità di guesting.

L'altro punto è lo studio dei nostri competitor: mettendo il loro dominio nel search tool di Pinterest, possiamo vedere sia cosa postano loro sia chi li segue, li re-pinna, li apprezza e quindi trovare gli influencers di riferimento nel settore che ci interessa.

Jeff Bullas ci dà altri spunti e dritte nell'articolo e mi piacerebbe sapere se qualcuno di voi sta usando Pinterest per il proprio business e con che metodologia.

Buona lettura!

Henri RUET's curator insight, March 6, 2013 4:22 PM

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Rescooped by E-Strands Ltd from SEO,SMO,Social Media,Internet Marketing and Google Updates
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How Responsive Web Design Improves your SEO & Google Rankings

How Responsive Web Design Improves your SEO & Google Rankings | E-Strands Digital Marketing News | Scoop.it

5 benefits of SEO when using a responsive web design approach.


Via Joy Bhattacharya
E-Strands Ltd's insight:

5 benefits of SEO when using a responsive web design approach.

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5 Ways On How To Use Content Curation On Your Blog By Susan Gunelius

5 Ways On How To Use Content Curation On Your Blog By Susan Gunelius | E-Strands Digital Marketing News | Scoop.it

This is an interesting and useful article written by Susan Gunelius to curate content on your blog.
Here is an excerpt from article:


"You can curate content that you think your audience would find value in, add your own commentary, and publish it on your blog. As long as you don't plagiarize, break any laws, publish duplicate content, or fail to attribute the source with a backlink to the original content, then content curation is a viable way to bring interesting content to your audience and increase your blog post publishing schedule.
Following are five easy ways to curate content on your blog in a useful, legal and ethical way.

1) Publish Editorialized Content that You've Curated:
It's important to understand the difference between content aggregation, content syndication, and content curation before you can effectively curate content to publish on your blog.

Here are some simple explanations of each:
- Content Aggregation: When you gather links to content and provide nothing else but those links in a single place, you're using content aggregation.
- Content Syndication: Syndicated content is aggregated and redistributed (in whole or in part) for consumption or publishing through a third party.
- Content Curation: When you review content from a variety of sources, gather links to those sources, share descriptions of that content, add your own commentary to that content, and publish all of those pieces in a single location, you're curating content. While aggregation and syndication are primarily automated processes, curation is not. True content curation requires human intelligence, interpretation, and intervention.

2) Publish Curated Round-up Blog Posts:
You could publish a weekly round-up post where you share links and descriptions of great content from multiple sources about a specific topic. You can even add your own brief commentary with each link.

3) Publish Slideshows to Highlight Curated Content from Multiple Sources:
Slideshows are visually appealing and can boost page views for your blog because visitors have to click through each page in the slideshow to see all of them. If your audience likes slideshows, they're great for sharing curated content.

4) Embed Curated Content on Your Blog:
There are a variety of tools that can streamline the content curation process, and some of those tools enable you to embed the content you curate on your blog. Typically, the formatting is done for you, so the process is quick and easy.

5) Curate Content into an Online Video:
You could create a video that includes your insights added about a single piece of curated content or multiple pieces of curated content, publish it to your YouTube channel, and embed it anywhere on your blog. Just be sure to include the URLs to all of your sources within the video and in the written description of the video.

Read full original article here: http://weblogs.about.com/od/writingablog/tp/5-Ways-To-Curate-Content-On-Your-Blog.htm

 


Via Giuseppe Mauriello
E-Strands Ltd's insight:

"You can curate content that you think your audience would find value in, add your own commentary, and publish it on your blog. As long as you don't plagiarize, break any laws, publish duplicate content, or fail to attribute the source with a backlink to the original content, then content curation is a viable way to bring interesting content to your audience and increase your blog post publishing schedule.

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Romila De Munshi's comment, February 6, 2013 6:19 AM
Informative article
Romila De Munshi's comment, February 6, 2013 6:19 AM
Informative article
Asil's comment, February 23, 2013 1:02 PM
oh boy ... looks like the smamographers have found Scoop-It. @ Timothy. Suggest you report 'francisca' to Scoopit and delete their post.
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Why The Rise of Mobile Will Change B2B Content Marketing Forever

Why The Rise of Mobile Will Change B2B Content Marketing Forever | E-Strands Digital Marketing News | Scoop.it
E-Strands Ltd's insight:

With mobile traffic now representing about 13% of all internet traffic, it’s clear that mobile is well positioned to sit beside desktops as the way the world interacts online in the near future.

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E-Strands Ltd Creative Design Agency Based in Redcar Middlesbrough Teesside Tees Valley

E-Strands Ltd Creative Design Agency Based in Redcar Middlesbrough Teesside Tees Valley | E-Strands Digital Marketing News | Scoop.it
Give your company a new lease of life and communicate your message with E-Strands Ltd Creative Design Agency Based in Redcar Middlesbrough Teesside Tees Valley North East England
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Free Ebook: Learning SEO from the Experts

Free Ebook: Learning SEO from the Experts | E-Strands Digital Marketing News | Scoop.it
Download @HubSpot's Learning SEO from the Experts and discover how you can effectively search engine optimize your online presence with advice from SEO experts.
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Website Redesign? Get Some SEO Consultation Before You Launch - Search Engine Watch

Website Redesign? Get Some SEO Consultation Before You Launch - Search Engine Watch | E-Strands Digital Marketing News | Scoop.it
Website Redesign? Get Some SEO Consultation Before You LaunchSearch Engine WatchThis happens to be a sensitive topic for me, at the moment, as my company has recently completed an SEO audit of a large, e-commerce website that was built on IBM...
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