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How Social Signals Affect SEO

Do social signals really play a big role in SEO?  We know for certain that social media plays an essential role in increasing website traffic and creating awareness for your brand.

 

But can social signals also improve your rankings? Yes, they can.

 

Read more at: http://www.business2community.com/seo/how-social-signals-affect-seo-0448528


Via Antonino Militello
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Martin (Marty) Smith's curator insight, April 1, 2013 9:13 AM

Use Social Signals or Drown
that was the choice Google faced. They could fight against the social tide or use it. Then Navneet Panda stepped up with his new machine code algorithm and Google could use social signals to see just how clean or dirty our rooms really are/were. 

Are social signals important to SEO? Absolutely. Is SEO still important to your ability to generate converting traffic? Absolutely.  

Recently I wrote Storytelling Is The New SEO (on Slideshare) because one of the secret implications of social signals being used so extensively by search engines is we must create content that engages and is shared.

 

Not all content is up to that task, or, more accurately, our execution of some types of content such as heavily lawyer influenced terms is not up to the task of being shared.

My advice is to ONLY have content on your website someone will want to share.  

 


Storytelling Is The New SEO
http://www.slideshare.net/martinmartysmith/storytelling-new-seo  

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Google Business Brand New Baby


Via Leroux Sylvain, Sylvain Leroux
E-Strands Ltd's insight:

Google's bag of tricks.

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Leroux Sylvain's curator insight, March 7, 2013 11:23 AM

Google's new Ad is one more time so great! Lots of emotion showcasing smoothly its products (maps, Chat and Google Plus).
Nice job!

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SEO or Social Media Marketing?

SEO or Social Media Marketing? | E-Strands Digital Marketing News | Scoop.it

"Social media marketing is one way to promote websites, products, services, and brands, but so is search engine optimization (SEO). Which is best? Both?

 

Many social media marketing and SEO companies have debated the benefits of SEO (search engine optimization) versus the use of social media marketing when promoting websites, products, services and entire brands for years. 

 

The Internet marketing community’s opinions have shifted with each new technological development, leaving unanswered questions and the truth of whether one option is better than the other".

 

Read More At: http://www.seobuzzinternetmarketing.com/blog/seo-or-social-media-marketing/


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Beny's comment, March 12, 2013 11:47 AM
Im working as a SEO and i would like to work also on SEM but i need how i make this work on 11 sites ?
Celebritize You's comment, March 15, 2013 12:04 PM
I use both strategies for my clients but lean more heavily on social media marketing.
Celebritize You's curator insight, March 15, 2013 12:05 PM

SEO or Social Media Marketing? I use both for my clients. 

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Anchor Text Variation and SEO - Proper Ratio and Tips - Seo Sandwitch Blog

Anchor Text Variation and SEO - Proper Ratio and Tips - Seo Sandwitch Blog | E-Strands Digital Marketing News | Scoop.it
Anchor text variations and ideal ratio to follow while building backlinks. Useful strategy for post penguin anchor text diversity.

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Joy Bhattacharya's curator insight, March 10, 2013 1:18 PM

Anchor Text variation in Seo has become a key factor after the Penguin update. Have you got it right?

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Google Gutted Its Search Quality Rating Guidelines For Public Release

Google Gutted Its Search Quality Rating Guidelines For Public Release | E-Strands Digital Marketing News | Scoop.it

As part of today’s big “How Search Works” reveal, Google also took the big step of sharing its Search Quality Rating Guidelines for the first time.


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Social Media Curation Guide | SEOmoz

Social Media Curation Guide | SEOmoz | E-Strands Digital Marketing News | Scoop.it

This article is new post by Gianluca Fiorelli published on SEOmoz blog.
Here is an excerpt from this long and interesting article:
" Last year on SEOmoz, I published "The Content Curation Guide for SEO", which - even though it is still valid - I thought it needed a fresh addition. Not only does this post update some of the information shared, but it also digs deeper into an aspect of content curation that is actually the most used and, possibly, useful to SEOs and Content Marketers who must deal with more duties than just curation: social media curation.


For that reason, I gave a Mozinar last week about this topic where I explained why it is important to include social content curation in your inbound marketing strategy; how to prepare, organize, execute, and analyze your social curation activities; and what tools to use.

[Giuseppe Mauriello: Below there are some points that caught my attention]
" How do I "stay sane" and decide what and what not to read/create content about? Experience sure helps me, because with the passing of time, you learn how to easily recognize if one piece of content is so outstanding you should share it with your audience. But here few tips, which may help you:
- Don't read first, but "skim" the posts in your RSS Feed. If the first paragraph (more than the title) makes you want to read more, then there's a chance that the posts is good and interesting.
- Put a lot of weight in your sharing decision of the conclusions of the post. The best posts usually have amazing last paragraphs, which not only summarize the thesis of the post and its takeaways, but also make you literally say "WTF!"
...
Automation, which is not the same as scheduling, takes away the human touch of a real and thoughtful human social curation, which - with the quality of the content shared - is what makes the difference.
...

Why social content curation?
People tend to trust more a recognized brand rather than some unknown one. The same can be said regarding to people. We naturally tend to consider someone as the trusted reference in a specific niche as we get to know them.
Thoughtful leadership is the real intangible gold that makes a Brand or a Person a leader in its niche. But none is born a leader.
Content curation, as a facet of content marketing, can be of help in making that objective true.
...

How can I find trusted sources of information to curate?
- Resource directories and news aggregators;
- Social network personalized suggestions, lists, and groups;
- A site like Topsy, thanks to its very good internal search feature, is another great source for discovering new content to share with your audience.
- The old school (still good) methodology: blogs commenter’s analysis;
...
"It's not information overload. It's filter failure," Clay Shirky once said. And filter failure happens if you are not able to organize the sources you have collected for performing you social content curation activity.
...

 The style and tone to use when doing social content curation varies depending on the social networks you are using for these simple reasons:
- Every social platform offers you different “formal” opportunities for sharing content. The character limitation of Twitter is the easiest difference you can list, but others are present.
- The users’ behavior varies a lot from a social platform to another.
...
 As I have said since the beginning, social content curation should be meant as a content marketing tactic to help you and your brand become a trusted source of information, and eventually a thoughtful leader, in your niche.

Social content curation can also be a great way to break the ice and start creating bonds, relations, and serendipity with other people, that can then result in future occasions for link building, social shares of your own original content, or even collaborations."

The article is very long and informative. Read full article here:
http://www.seomoz.org/blog/social-media-curation-guide

 

 


Via Giuseppe Mauriello
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Mike Ellsworth's curator insight, March 2, 2013 4:57 PM

This article is based on some Q&A during an SEOMoz Mozinar based on their  The Content Curation Guide for SEO,

 

There are some good recommendations in the article, and it includes one of my favorite Clay Shirky quotes:

 

"It's not information overload. It's filter failure," Clay Shirky once said. And filter failure happens if you are not able to organize the sources you have collected for performing you social content curation activity.

 

How do you manage your filter? Comment below.

Gareth Llewellyn's curator insight, March 10, 2013 8:29 PM

Includes a useful Social Content Curation Strategy Guide:

Emily at Two Pens's curator insight, March 25, 2013 7:33 PM

"How do I stay sane and decide what and what not to read..."  Honestly, most things written by folks at SEOmoz are a good bet. This post is.

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INFOGRAPHIC: What Makes Social Media so Influential?

INFOGRAPHIC: What Makes Social Media so Influential? | E-Strands Digital Marketing News | Scoop.it
If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones – think again.

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Joseph Pomponio's curator insight, March 3, 2013 5:08 AM

A very remarkable chart.

Janet Ilko's curator insight, March 3, 2013 11:58 AM

Going to share with students, look at the growth of pinterest for example, wow! And 1 billion on Facebook?? Crazy!

Alison D. Gilbert's curator insight, March 3, 2013 12:41 PM

How true.

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Vimeo makes a play for the ‘Instagram for video’ crown with Looks, adding over 500 creative filters

Vimeo makes a play for the ‘Instagram for video’ crown with Looks, adding over 500 creative filters | E-Strands Digital Marketing News | Scoop.it

Capitalizing on the popularity of analog filters offered by apps such as Instagram, Vimeo has added a new feature today called Looks, which offers users over 500 professional-looking filters that can be applied to videos for instant and stylistic visual effects. Located in the video enhancer, users can now preview a filter on a single frame of their uploaded video and then compare it with the original footage before choosing whether or not to apply it. The intensity of a filter can also be adjusted using a percentage slider or applied to only a specific section of the video....


Via Jeff Domansky
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SEOs Focus on Blended Search Through Social and Video in 2013 - KoMarketing

SEOs Focus on Blended Search Through Social and Video in 2013 - KoMarketing | E-Strands Digital Marketing News | Scoop.it

Excerpt...

 

This year, search engine marketers look to blended search results to evaluate and understand true SEO performance, with a focus on video optimization and social sharing. This is according to recent BrightEdge survey results.

 

The survey results show 69% of marketers believe evaluating blended search results will be more important in gauging SEO performance this year than in 2012. Blended results display images, videos, places, news, and social results, placing an importance on multiple sources of content for SEOs.

 


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marketingIO's curator insight, February 19, 2013 8:39 AM

This goes hand-in-hand with your content marketing strategy, and measuring its impact on SEO.


  • See the article at www.komarketingassociates.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
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Mobile Is Changing Business, Is Yours Ready? [Infographic] — socialmouths

Mobile Is Changing Business, Is Yours Ready? [Infographic] — socialmouths | E-Strands Digital Marketing News | Scoop.it

How mobile is changing the business landscape is why your business might be leaving money on the table by not taking it more seriously


Via Bonnie Burns
E-Strands Ltd's insight:

How mobile is changing the business landscape is why your business might be leaving money on the table by not taking it more seriously

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Bonnie Burns's curator insight, February 27, 2013 11:04 AM
Web traffic originated from smartphones claims a 14.6% chunk of the pie (72% of that coming from iOS and 26% from Android devices)In 2013, the Internet is going to be accessed more from mobile devices than from actual desktops
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If You're Not Thinking Social, You're Not Thinking

If You're Not Thinking Social, You're Not Thinking | E-Strands Digital Marketing News | Scoop.it

What separates social media from previous ad platforms is the tremendous amount of collateral data it produces. It allows for the analyzation of conversations that lead to actions, not just the results....


Via Jeff Domansky
E-Strands Ltd's insight:

What separates social media from previous ad platforms is the tremendous amount of collateral data it produces.

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furnitureoutletworld's curator insight, February 11, 2013 1:54 AM

It is very nice collection

Angela Watkins's curator insight, February 11, 2013 1:52 PM

Social Media is changing the way people network/doing biz/ministry ... (but don't forget to assemble yourself at the local church)

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How Does Marketing Work? | Top Seo Blog

How Does Marketing Work? | Top Seo Blog | E-Strands Digital Marketing News | Scoop.it

Interactive online campaigns are strategic in communicating your message.


Via Eugene Aronsky
E-Strands Ltd's insight:

Interactive online campaigns are strategic in communicating your message

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Return On Clicks » Content Curation Tools For Brands

Return On Clicks » Content Curation Tools For Brands | E-Strands Digital Marketing News | Scoop.it
Content curation help brands increase their visibility and their customer engagment. Curation tools help pull, repurpose and publish content to create an...

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What is Content Curation?

What is Content Curation? | E-Strands Digital Marketing News | Scoop.it
Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter.
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Top 10 Social Networking Sites by Market Share of Visits [January 2013]

Top 10 Social Networking Sites by Market Share of Visits [January 2013] | E-Strands Digital Marketing News | Scoop.it
We are a bit late with January data. But here are the top 10 social networking sites by U.S. market share of visits. On the interactive chart you can already see the February 2013 data. I will add commentary to the latest changes next week.

Via Bonnie Burns
E-Strands Ltd's insight:

American statistics but you get the picture. Look at Pininterest.

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Deborah Verran's comment, March 9, 2013 4:06 AM
Shared via StumbleUpon
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Curation, Sharing, Transparency and Failure: How We Can Learn by Sharing Our Process

Curation, Sharing, Transparency and Failure: How We Can Learn by Sharing Our Process | E-Strands Digital Marketing News | Scoop.it

We've heard the argument that everyone's a curator online by means of blogging and reblogging, but what about the professional curators who are responsible for producing major physical exhibitions ...


Via Robin Good, Giuseppe Mauriello
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Emily at Two Pens's curator insight, March 13, 2013 2:01 PM

What happens when art curators use Tumblr as their exhibition space.

ghbrett's curator insight, March 13, 2013 4:33 PM

Check out Robin's comments below. Once again, Thank You Robin for a great review

Crystina Castiglione's curator insight, March 30, 2013 11:29 PM
This article really brought to light what being globally connected can do for not just artists, but curators as well and how it can be used to create an entirely new type of exhibition. It also describes a new age of art that infuses the way we use technology, especially within social media networks.
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What Content Creators Can Learn from Tablet Design Pros

What Content Creators Can Learn from Tablet Design Pros | E-Strands Digital Marketing News | Scoop.it

According to recent Adobe study, tablets are trumping smartphones in global website traffic. Users of the internet prefer to use tablets for more in depth visits.... You have about 10 seconds to keep readers from bailing out, according to the Poynter study. Content publishers need to provide readers with what they panelists called “gold coins,” such as pulled quotes and visual elements to keep engaged. Dr. Garcia referred to this as the pop-up moment – something needs to happen to keep them reading more. People consume content via the “media quartet” — papers, the web, smartphones and tablets. However, user behavior for each media type is different. Papers and tablets are “lean back” media – readers put their feet up, and slow down. Conversely, smartphones and the web are generally “lean forward” media – users are moving quickly and need to find information quickly....


Via Jeff Domansky
E-Strands Ltd's insight:

"You have 10 seconds to keep readers from bailing out"

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Facebook vs. LinkedIn for B2B Marketing

Facebook vs. LinkedIn for B2B Marketing | E-Strands Digital Marketing News | Scoop.it

Weighing the pros and cons of Facebook and LinkedIn 

SUMMARY: B2B marketing via LinkedIn and Facebook requires discerning the pros and cons of each social network, writes James Trumbly, director of business development at HMG Creative. Facebook has a giant user base and allows direct marketing, but ads must battle for attention. LinkedIn boasts about 60% of B2B marketers and serious pros who routinely go to the site. But its engagement stats are comparatively low.

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Raphaele & Justine's curator insight, March 25, 2013 5:48 AM

Selon plusieurs études, Facebook offrirait autant, sinon plus d'opportunités que LinkedInd en BtoB. Cet article pèse les Pours et les Contres de chacune de plateformes.

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How Mobile Is Making Us Rethink Email Marketing

How Mobile Is Making Us Rethink Email Marketing | E-Strands Digital Marketing News | Scoop.it

Thanks to smartphones and tablets, email marketing has fundamentally changed. Best practices surrounding design and when to send are seeing some of the first major shifts since webmail clients were the dominant email platform. The good news for marketers is that people consume more email now....


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Martin (Marty) Smith's comment, March 3, 2013 9:00 PM
LOL, plural of Marty is Marty2x I think. Good scoop here that is a critical read for ecom. When I was a Director of Ecom email was our highest margin channel BY FAR. I bet that is still true for those who understand how to modify approach based on this post. Marty2X
Sylvie Mercier's curator insight, March 4, 2013 12:21 AM

New marketing ....

Marty Koenig's comment, March 9, 2013 3:43 PM
LOL Marty2x. It is interesting to see the variations and sameness from the old web to the new mobile.
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SEO for WordPress Blogs: Getting the Basics Right - Search Engine Journal

SEO for WordPress Blogs: Getting the Basics Right - Search Engine Journal | E-Strands Digital Marketing News | Scoop.it
WordPress is an amazing publishing platform with an strong community that supports it. For the uninitiated, WordPress is an open source blogging platform

Via Bonnie Burns
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Bonnie Burns's curator insight, March 1, 2013 3:57 PM

Like with all CMS systems, you get a lot of plugins and themes to set up your new site for SEO success, but you will also find that from to time to time, themes and plugins behave in an unexpected way and breaks your site

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Facebook’s Graph Search and Google+ : Who Will Win the Fight for Social AND Search?

Facebook’s Graph Search and Google+ : Who Will Win the Fight for Social AND Search? | E-Strands Digital Marketing News | Scoop.it

Facebook is becoming more search oriented with the announcement of the Facebook Graph (currently in Beta testing), and Google is becoming more socially oriented as Google+ begins to have more and more of an influence of individual search results.

 

Although Facebook is coming from the very “social” end of the things and Google is coming from the very “search” end of things, it is clear that both are coming closer and closer together in what looks like one common goal—creating something that dominates both search AND social.


Read More: http://www.searchenginejournal.com/facebooks-graph-search-and-google-for-social-does-one-have-to-prevail/59558/

 


Via Antonino Militello
E-Strands Ltd's insight:

Let's hope Google+ start allowing easier ways to curate to their platform. That would certainly help. If they did I would probably drop much of what I do with facebook. Facebook is too restricting both personally and for businesses. Reaching out on facebook will cause you difficulties with their policies.

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Torus Digital Marketing's curator insight, February 27, 2013 11:21 AM

Let's hope Google+ start allowing easier ways to curate to their platform. That would certainly help. If they did I would probably drop much of what I do with facebook. Facebook is too restricting both personally and for businesses. Reaching out on facebook will cause you difficulties with their policies.

Ari Meier's curator insight, February 28, 2013 1:04 AM

In a few years, as Google and Facebook encroach more into each others' territories; Google buys Facebook and shuts it down.

Gareth Harris's curator insight, February 28, 2013 5:50 AM

I'm currently use facebook and Google+ and it will be interesting to see what happens over the coming months. Do you have any thoughts on what might happen?

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SEO Content Analysis Using Google Analytics - ClickZ

SEO Content Analysis Using Google Analytics - ClickZ | E-Strands Digital Marketing News | Scoop.it
Since search quality indicators have become an increasingly important factor for search engines, evaluating SEO content performance in search engines using Google Analytics is becoming more important.

 

Quick overview...

This article is for individuals who are starting content analysis using Google Analytics. It describes a simple top down method for content insights.

 

Levels of analysis reviewed...

Traffic Source LevelSite Section LevelKeyword Level

 


Via marketingIO
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marketingIO's curator insight, February 21, 2013 7:16 AM

Excellent primer on using Google Analytics for SEO Content Analysis. You'll want to click-through for the details.


  • See the article at searchenginewatch.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
Michael Felix's curator insight, February 24, 2013 3:54 PM

add your insight...

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Should Brands Have Newsrooms?Scoop.it

Should Brands Have Newsrooms?Scoop.it | E-Strands Digital Marketing News | Scoop.it
..Brand newsrooms are a hot new trend in marketing. To believe the hype, every brand should be staffing up with journalists and going 24/7. In reality, the model’s not right for the majority of brands...gdecugis\'s insight:...Brian Solis wrot...
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Critical 4 Local - Author Rank, Publisher & Author Markup - What you NEED to Know

Critical 4 Local - Author Rank, Publisher & Author Markup - What you NEED to Know | E-Strands Digital Marketing News | Scoop.it

If you care about where the future of search is heading, read every link in this post to get clarity on these issues.

1st up a VERY IMPORTANT quote from Eric Schmidt, the Executive Chairman of Google. Then below that some important links from Mike Blumenthal that directly relate to local and how all this markup stuff works and why it's so very important to start using it.


Via Linda Buquet :: Catalyst eMarketing
E-Strands Ltd's insight:

If you care about where the future of search is heading, read every link in this post to get clarity on these issues.

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Neil Ferree's curator insight, February 6, 2013 12:41 PM

Author Rank is more important than anything right now. Google CEO implies as such. You need your http://bit.ly/RichSnippet in place now so the content your create + curate + syndicate must be connected to your rel=author credentials so your Authorship rating improves.


You are the Brand

Chris Agro's curator insight, March 16, 2013 2:47 PM

Author Rank is important to Google and that makes it important to you.

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Combining Social Media and SEO

Combining Social Media and SEO | E-Strands Digital Marketing News | Scoop.it

If you’re an online marketer, you may already be fully aware of the importance of SEO and social media as powerful online marketing strategies. But with all the talk going on about Social SEO, do you know how to make SEO and social media work together effectively?

 

 Read more: http://www.audiencebloom.com/2013/02/combining-social-media-and-seo/


Via Antonino Militello
E-Strands Ltd's insight:

If you’re an online marketer, you may already be fully aware of the importance of SEO and social media as powerful online marketing strategies. But with all the talk going on about Social SEO, do you know how to make SEO and social media work together effectively?

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Neil Ferree's curator insight, February 10, 2013 12:46 PM

Google Plus and Social SEO go hand in hand so long as your http://bit.ly/RichSnippet is properly set up and adding to your Authorship social signals

2DiFore Marketing Solutions's curator insight, February 11, 2013 8:21 AM

Making sure that your brand is connected to all of your marketing intiatives is extremely important!

Philippe Trebaul's curator insight, February 20, 2013 7:49 AM
La combinaison des médias sociaux et SEO

"Si vous êtes un acheteur en ligne, vous pouvez déjà être pleinement conscient de l'importance des médias SEO et sociaux puissants stratégies de marketing en ligne. Mais avec tous les discours se passe à propos de Social SEO, savez-vous comment faire SEO et médias sociaux de travailler ensemble de manière efficace?

 

 Lire la suite:  http://www.audiencebloom.com/2013/02/combining-social-media-and-seo/"


Combining Social Media and SEO via @amisant http://sco.lt/...