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SEOs Focus on Blended Search Through Social and Video in 2013 - KoMarketing

SEOs Focus on Blended Search Through Social and Video in 2013 - KoMarketing | E-Strands Digital Marketing News | Scoop.it

Excerpt...

 

This year, search engine marketers look to blended search results to evaluate and understand true SEO performance, with a focus on video optimization and social sharing. This is according to recent BrightEdge survey results.

 

The survey results show 69% of marketers believe evaluating blended search results will be more important in gauging SEO performance this year than in 2012. Blended results display images, videos, places, news, and social results, placing an importance on multiple sources of content for SEOs.

 


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marketingIO's curator insight, February 19, 2013 8:39 AM

This goes hand-in-hand with your content marketing strategy, and measuring its impact on SEO.


  • See the article at www.komarketingassociates.com
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
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4 Ways to Use Pinterest to Rank High in Search Engines | Jeffbullas's Blog

4 Ways to Use Pinterest to Rank High in Search Engines | Jeffbullas's Blog | E-Strands Digital Marketing News | Scoop.it

It’s no secret that companies are using Pinterest for marketing purposes and doing so successfully. Pinterest is a great tool for raising brand awareness, driving traffic back to your website and increasing sales.

 

This post isn’t your traditional post about how to use Pinterest for marketing. Instead it will show you 4 ways that Pinterest can help you find link building opportunities. This will assist you in optimizing your website or blog for search engines.

 

So how does link building  help you rank higher in Google or Bing when people put in the key words or phrases that they would use to find your products and services?

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Chiara Zanone Translations's curator insight, February 2, 2013 12:48 PM

Per un utilizzo efficace di Pinterest

anna tagliapietra's curator insight, February 5, 2013 9:22 AM

Pinterest è una delle scoperte più recenti nel panorama dei social media marketers, ma sta già dando buonissimi risultati soprattutto in termini di inbound marketing.

Jeff Bullas in questo articolo ci presenta 4 modi di usare Pinterest per alzare la visibilità nei motori di ricerca.

Due di questi punti mi hanno più incuriosita; il primo è quello che elenca i modi per trovare buoni partner per il guest blogging, opzione in Italia poco sfruttata, ma assolutamente efficace per il link building e per aumentare la vostra reputazione online. Guardando nelle categorie che vi appartengono, potete trovare pins che parlano del vostro argomento e controllare sia l'autore che il sito di origine per scoprire se ci sono opportunità di guesting.

L'altro punto è lo studio dei nostri competitor: mettendo il loro dominio nel search tool di Pinterest, possiamo vedere sia cosa postano loro sia chi li segue, li re-pinna, li apprezza e quindi trovare gli influencers di riferimento nel settore che ci interessa.

Jeff Bullas ci dà altri spunti e dritte nell'articolo e mi piacerebbe sapere se qualcuno di voi sta usando Pinterest per il proprio business e con che metodologia.

Buona lettura!

Henri RUET's curator insight, March 6, 2013 7:22 PM

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SEO Content Analysis Using Google Analytics - ClickZ

SEO Content Analysis Using Google Analytics - ClickZ | E-Strands Digital Marketing News | Scoop.it
Since search quality indicators have become an increasingly important factor for search engines, evaluating SEO content performance in search engines using Google Analytics is becoming more important.

 

Quick overview...

This article is for individuals who are starting content analysis using Google Analytics. It describes a simple top down method for content insights.

 

Levels of analysis reviewed...

Traffic Source LevelSite Section LevelKeyword Level

 


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marketingIO's curator insight, February 21, 2013 7:16 AM

Excellent primer on using Google Analytics for SEO Content Analysis. You'll want to click-through for the details.


  • See the article at searchenginewatch.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
Michael Felix's curator insight, February 24, 2013 3:54 PM

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