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Apple développerait un App Store santé et bien-être | IDBOOX

Apple développerait un App Store santé et bien-être | IDBOOX | Digital Health - la santé à l'ère du digital | Scoop.it
Ce n’est plus un secret, l’iWatch devrait être orientée vers la santé. Dans cette logique, Apple prévoirait de lancer une nouvelle plate-forme App Store
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Les objets connectés représenteront 44 000 milliards de données en 2020 #hcsmeufr

Les objets connectés représenteront 44 000 milliards de données en 2020 #hcsmeufr | Digital Health - la santé à l'ère du digital | Scoop.it
Dans un rapport commandé par EMC, IDC table sur un véritable raz-de-marée des objets connectés. Ce succès annoncé entraînera une véritable explosion du volume de données, qu'il faudra apprendre à gérer !

Via Bruno Pineda, IHEALTHLABS EUROPE, Ludovic LE MOAN
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M-Christine Lanne's curator insight, April 16, 2014 2:15 AM

Tous ces objets connectés seront peu ou prou consommateurs d'énergie ! Ca ne va pas arranger le bilan énergétique du web...mais quelle source de créativité !

Déjà, on compterait actuellement 200 milliards d’appareils connectés dont 14 millions (7%) envoient et reçoivent des données via Internet. Et ce parc représente 2% des données numériques mondiales.

D'ici 2020, le nombre d’objets connectés atteindra 32 milliards d’unités et représentera 10% du volume total de données générées, prévoit le cabinet IDC.
Vigisys's curator insight, May 1, 2014 4:57 AM

Il faudra aussi apprendre à jeter des données... Evidemment cela ne plait pas à ceux qui aiment bien faire des petits calculs de prévision comportementale, mais encore un peu de liberté individuelle est en jeu avec cette nouvelle révolution qui approche ! 

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Direct Hôpital - Dossier patient : la collecte automatique des données fait gagner du temps

Direct Hôpital - Dossier patient : la collecte automatique des données fait gagner du temps | Digital Health - la santé à l'ère du digital | Scoop.it
DirectHopital.com est le site dédié aux managers hospitaliers. Il traite d’actualités pratiques, de retour sur expérience et des nouvelles initiatives dans les domaines des RH, de la qualité / sécurité, des finances, des achats et de la logistique.
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Hacking Health: How Consumers Use Smartphones and Wearable Tech to Track Their Health

Hacking Health: How Consumers Use Smartphones and Wearable Tech to Track Their Health | Digital Health - la santé à l'ère du digital | Scoop.it
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#IoTH: The Internet of Things and Humans #hcsmeu

#IoTH: The Internet of Things and Humans #hcsmeu | Digital Health - la santé à l'ère du digital | Scoop.it
By Tim O'Reilly Rod Smith of IBM and I had a call the other day to prepare for our onstage conversation at O'Reilly's upcoming Solid Conference, and I was surprised to find how much we were in agreement about one idea: so many of the most interesting applications of the Internet of Things [...]

Via Enrico Bazan, IHEALTHLABS EUROPE, Celine Sportisse
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Smartphone proves to be a useful tool for teletrauma program

Smartphone proves to be a useful tool for teletrauma program | Digital Health - la santé à l'ère du digital | Scoop.it
A pilot effort integrating smartphones into a Arizona medical facility's telemedicine program allowed trauma doctors to perform more teletrauma consultations in five months than a preceding...
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How Pharmaceutical Firms Are Using Social Media to Speak to Patients

How Pharmaceutical Firms Are Using Social Media to Speak to Patients | Digital Health - la santé à l'ère du digital | Scoop.it

Historically, the pharmaceutical industry has been a little slow on the uptake when it comes to the adoption of online marketing. But things are changing. In particular, pharma companies are embracing social media as they seek new, effective ways of helping the people using their products gain valuable information and, in turn, build their brand.

Much of the reason for this is that people have become digitally-savvy, as well as digitally-demanding. Research by the Pew Internet & American Life Project, for example, shows that 80% of internet users in the USA – about 93 million Americans – have searched for a health-related topic online.

There is a wealth of healthcare information available on the web. Whether it is reliable or not is open to debate; nevertheless, the research demonstrates just how important the internet is in the sphere of healthcare.

Into this space steps the pharmaceutical firm. Increasingly, drug manufacturers and healthcare providers are moving social media to the centre stage of their business models as they come to recognise its power in engaging patients.

A new report from the IMS Institute for Healthcare Informatics, one of the most wide-ranging analyses of the social media activities of some of the largest pharmaceutical brands, shows that nearly half of pharmaceutical manufacturers are now actively using social to engage with patients on healthcare-related topics.

Key findings:

Twenty-three of the top 50 pharmaceutical companies worldwide are now actively using social media – on Facebook, Twitter or YouTube – to engage with patientsBut only 10 are using all three services for healthcare-related topicsTwitter is used by 22 of the 50 companies studied, YouTube by 17 companies and Facebook by 15 companiesOf the ten pharmaceutical companies that were active across these three channels, Johnson & Johnson was ranked the bestThe overall level of engagement between pharmaceutical companies and patients has steadily increased over the past yearWikipedia is the single leading source of medical information for patients and healthcare professionals

‘Relevant, accurate content’

“Increasingly, patients are turning to social media as an essential forum for obtaining and sharing information related to their health,” explained Murray Aitken, IMS executive director.

“This trend only heightens the need for relevant, accurate content that can be accessed and used throughout the patient journey. Healthcare professionals, regulators and pharmaceutical manufacturers all need to acknowledge the vital role they can and should play as participants in the healthcare conversation.”

Tips for pharma firms starting out on social mediaStart with strategy

A plan of action is crucial to any social media activity. Start by defining your goals. What do you want to do on social? What do you want to accomplish?

Be human – tell stories

Health is a human issue, so offer stories on social media that engage with people. This could be links to case studies, personal blogs or interviews with experts.

Consider translated content

The most successful pharmaceutical companies are global ones. If you are expanding into new markets, consider offering translated social media content to effectively communicate with your new customers.

Pay attention to regulations

Remember that there are restrictions governing the type of marketing activity pharmaceutical companies can offer. Ensure you are up-to-date with regulations.

Start to review and audit

As your social media activity develops, it is crucial that you measure its success. Start analysing your content – see what works and what doesn’t, and make any necessary changes.

 


Via Plus91, John Mark Bwanika, Marie Ennis-O'Connor, COUCH Medcomms
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Infographic: How Android is Transforming the Medical Devices Market

Infographic: How Android is Transforming the Medical Devices Market | Digital Health - la santé à l'ère du digital | Scoop.it
Infographic created by HSC illustrates key trends in Android OS medical devices market and where embedded healthcare technology is headed.
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Rx Disruption: Technology Trends in Medicine and Health Care | World Future Society

Rx Disruption: Technology Trends in Medicine and Health Care | World Future Society | Digital Health - la santé à l'ère du digital | Scoop.it
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Quantified Self : 14% de Français utilisent des outils permettant de mesurer des données personnelles

Quantified Self : 14% de Français utilisent des outils permettant de mesurer des données personnelles | Digital Health - la santé à l'ère du digital | Scoop.it
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L’efficacité prouvée des applications médicales sur smartphone

L’efficacité prouvée des applications médicales sur smartphone | Digital Health - la santé à l'ère du digital | Scoop.it

Les patients suivant un programme de réadaptation cardiaque à l’aide d’une application pour smartphone réduisent le risque de rechute.

Les solutions numériques apportent beaucoup au domaine de la santé, et le marché de la santé mobile ou m-santé mondial serait estimé selon le centre d’innovations technologiques de Brookings à 23 milliards de dollars d’ici à 2017. Les applications médicales sur smartphone cherchent à apporter des solutions à de nombreuses maladies mais des questions peuvent se poser quant à leur réelle efficacité. Les chercheurs de la Mayo Clinic aux Etats-Unis ont ainsi mené une étude sur l’utilisation d’une application pour smartphone par des patients en phase de réadaptation cardiaque (ndlr : programme personnalisé d’exercices physiques et de conseils à suivre par un patient à la suite d’une crise cardiaque). L’étude a mis en évidence le rôle positif de l’application sur le rétablissement des patients.


Via Agathe Quignot
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Les Français croient aux objets connectés destinés aux seniors

Les Français croient aux objets connectés destinés aux seniors | Digital Health - la santé à l'ère du digital | Scoop.it
SONDAGE - Les personnes âgées sont encore peu équipées en tablettes simplifiées et autres tensiomètres Wi-Fi, mais les seniors et leur proches se disent très intéressés...
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TraveDoc : une application pour comprendre son médecin à l'étranger - Lavoixdefrance.fr

TraveDoc : une application pour comprendre son médecin à l'étranger - Lavoixdefrance.fr | Digital Health - la santé à l'ère du digital | Scoop.it
TraveDoc : une application pour comprendre son médecin à l'étranger
Lavoixdefrance.fr
D'autres initiatives avaient déjà vu le jour pour palier au problème communicationnel primordial entre le médecin et son patient globe trotteur.

Via Emmanuel Capitaine , Doccto News
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Wearable Technology: The Coming Revolution in Healthcare

Wearable Technology: The Coming Revolution in Healthcare | Digital Health - la santé à l'ère du digital | Scoop.it
The year 2014 may well go down as the year of wearable technology. The impact of wearables is already being felt in education, communication, navigating, and entertainment; but perhaps the greatest potential lies in healthcare. Wearable technology ha...
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4 Encouraging Trends From The Future Of Health Care

4 Encouraging Trends From The Future Of Health Care | Digital Health - la santé à l'ère du digital | Scoop.it
From self-tracking tools to printable prosthetics, a massive wave of innovation is just starting to change the health care field. As patients, here's...
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Infographic: Time for a digital health check-up | Articles | Main

Infographic: Time for a digital health check-up | Articles | Main | Digital Health - la santé à l'ère du digital | Scoop.it
Find out how many Americans go online to search for health information.
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Pourquoi vous devriez parler smartphone avec votre médecin - Se coacher - 20minutes.fr

Pourquoi vous devriez parler smartphone avec votre médecin - Se coacher - 20minutes.fr | Digital Health - la santé à l'ère du digital | Scoop.it
Il y en a de plus en plus. Que ce soit sur iOS ou Android, les applications de santé sur smartphone se multiplient. Faut-il leur faire confiance?
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CNN 10 The future of medicine - Youtube video

CNN 10 The future of medicine - Youtube video | Digital Health - la santé à l'ère du digital | Scoop.it
youtube vedio CNN, These 10 ideas are revolutionizing health care -- from the operating table to the kitchen table. More from CNN at To license this and other CNN/HLN content, visit .

These 10 ideas are revolutionizing health care -- from the operating table to the...con wikipedia and facebook info
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90% of 18 to 24-year-olds trust medical info shared by others in their networks

90% of 18 to 24-year-olds trust medical info shared by others in their networks | Digital Health - la santé à l'ère du digital | Scoop.it

Social media is one of the most talked about disruptions to marketing in decades, but how is it impactful for the health care industry? In a generation that is more likely to go online to answer general health questions then ask a doctor, what role does social media play in this process? Let’s dive into some meaningful statistics and figures to clearly illustrate how social media has impacted health care in the last few years.

Healthcare

1. More than 40% of consumers say that information found via social media affects the way they deal with their health. (source: Mediabistro)

Why this matters: Health care professionals have an obligation to create educational content to be shared across social media that will help accurately inform consumers about health related issues and out shine misleading information. The opinions of others on social media are often trusted but aren’t always accurate sources of insights, especially when it comes to a subject as sensitive as health.

2. 18 to 24 year olds are more than 2x as likely than 45 to 54 year olds to use social media for health-related discussions. (source: Mediabistro)

Why this matters: 18 to 24 year olds are early adopters of social media and new forms of communication which makes it important for health care professionals to join in on these conversations where and when they are happening. Don’t move too slow or you risk losing the attention of this generation overtime.

3. 90% of respondents from 18 to 24 years of age said they would trust medical information shared by others on their social media networks. (source: Search Engine Watch)

Why this matters: A millennial’s network on social media is a group of people that is well trusted online, which again, presents an opportunity to connect with them as health care professional in a new and authentic way.

4. 31% of health care organizations have specific social media guidelines in writing. (source: Institute for Health)

Why this matters: It is crucial to have social media guidelines in place for your health care facility to ensure everyone is on the same page, your staff is aware of limitations to their actions on social media and that a systematic strategy is in place for how social media should be run across your organization.

iPhone IOS7

5. 19% of smartphone owners have at least one health app on their phone. Exercise, diet, and weight apps are the most popular types. (source: Demi & Cooper Advertising and DC Interactive Group)

Why this matters: This drives home the need for your health care organization to look into possibly launching a health related app focused on your specialty. This statistic doesn’t mean every health care facility should have their own app, but they should have a strong mobile focus across their marketing no matter their size.

6. From a recent study, 54% of patients are very comfortable with their providers seeking advice from online communities to better treat their conditions. (source: Mediabistro)

Why this matters: If the context of a group or community online is high quality and curated, then many trust that crowd sourcing of information from other like mind individuals is reliable. This shows how people perceive the Internet to be beneficial for the exchange of relevant information, even about their health.

7. 31% of health care professionals use social media for professional networking. (source: MedTechMedia)

Why this matters: This helps shine a stronger emphasis on the many applications and benefits of social media, one of which being professional development for health care workers from networks like Facebook, Twitter and LinkedIn.

8. 41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility. (source: Demi & Cooper Advertising and DC Interactive Group)

Why this matters: This statistic shows that social media can be a vehicle to help scale both positive and negative word of mouth, which makes it an important channel for an individual or organization in the health care industry to focus on in order to attract and retain patients. Consumers are using social media to discuss everything in their lives including health and it is up to your organization to choose whether it’s time to tune in.

9. 30% of adults are likely to share information about their health on social media sites with other patients, 47% with doctors, 43% with hospitals, 38% with a health insurance company and 32% with a drug company. (source: Fluency Media)

Why this matters: Social media is slowly helping improve the way people feel about transparency and authenticity, which will hopefully lead to more productive discussions and innovations regarding an individual’s health.

Digital Hospital

10. 26% of all hospitals in the US participate in social media. (source: Demi & Cooper Advertising and DC Interactive Group)

Why this matters: If your hospital isn’t using social media, then you’re way behind the learning curve. Social media is really important for hospitals to communicate with past, present and future patients, despite the many regulations to what can and can’t be said on behalf of the hospital.

11. The most accessed online resources for health related information are: 56% searched WebMD, 31% on Wikipedia, 29% on health magazine websites, 17% used Facebook, 15% used YouTube, 13% used a blog or multiple blogs, 12% used patient communities, 6% used Twitter and 27% used none of the above. (source: Mashable)

Why this matters: Understanding where a majority of consumer health information comes from is important way of knowing of its value, credibility and reliability. It is important to differentiate sources of quality content from other less desirable sources of info.

12. Parents are more likely to seek medical answers online, 22% use Facebook and 20% use YouTube. Of non-parents, 14% use Facebook and 12% use YouTube to search for health care related topics. (source: Mashable)

Why this matters: Parents are more concerned about the well-being of their children then they were before having children, therefore they often source more information about a loved one’s health on social media and online more then ever before.

13. 60% of doctors say social media improves the quality of care delivered to patients. (source: Demi & Cooper Advertising and DC Interactive Group)

Why this matters: This statistic is important because it shows that many doctors believe that the transparency and authenticity that social media helps spur is actually improving the quality of care provided to patients. Lets hope this is a continuing trend among the industry for patients at all levels.

14. 2/3 of doctors are use social media for professional purposes, often preferring an open forum as opposed to a physician-only online community. (source: EMR Thoughts)

Why this matters: It is interesting that a majority of doctors chose a more open forum as opposed to discussion in a health care specific community online. It is a fascinating statistic because it feeds into the same premise that a certain level of transparency spurred by social media is taking ahold of the entire industry.

YouTube Mobile

15. YouTube traffic to hospital sites has increased 119% year-over-year. (source: Google’s Think Insights)

Why this matters: Video marketing converts to traffic and leads much more easily than other forms of content because it more effectively gets across the point, shares a human element and is able to highlight the value of the facilities more quickly. Other hospital facilities should look to create video content based around interviews, patient stories and more.

16. International Telecommunications Union estimates that global penetration of mobile devices has reached 87% as of 2011. (source: mHealth Watch)

Why this matters: Once again, it’s time to think mobile first, second and third for your healthcare facility. With mobile penetration reaching an all time high, an age of connected devices is on the horizon for many healthcare facilities and it is time to develop a plan.

17. 28% of health-related conversations on Facebook are supporting health-related causes, followed by 27% of people commenting about health experiences or updates. (source: Infographics Archive)

Why this matters: This statistic supports and highlights two common uses of Facebook related to your health like sharing your favorite cause or interacting with others recovering. Social media has penetrated our society very deeply to the point where it has become a place where we share our interests and give support to others. This could be one of the many factors affecting why many trust the information found on social media about healthcare. The masses are continually accepting social media as a part of their everyday life, it is time your healthcare facility incorporated this marketing medium as part of your culture as well.

18. 60% of social media users are the most likely to trust social media posts and activity by doctors over any other group. (source: Infographics Archive)

Why this matters: Doctors as respected members of society are also highly revered for their opinions when they are shared on social media, which is even more reason to help boost your reach as a healthcare professional and actively use social media to discuss the industry.

19. 23% of drug companies have not addressed security and privacy in terms of social media. (source: Mediabistro)

Why this matters: This is an unsettling statistic about privacy concerns with drug companies that drastically needs to be addressed in order to guarantee that sensitive data is not accidentally released to the public on social media. It shows how many companies in health care still don’t know the first thing about the use of social media. This can be corrected by creating clear and concise guidelines on how social media should be used by the organization and its staff.

Podcasts

20. The Mayo Clinc’s podcast listeners rose by 76,000 after the clinic started using social media. (source: Infographics Archive)

Why this matters: This is a clear cut example of how to successfully bolster the reach of your organization’s messaging by echoing it appropriately on social media. Mayo Clinic already had a regular podcast that they helped grow by effectively using social media to share content and chat with their audience. Don’t get left behind in the digital age, take this example and run with it.

21. 60% of physicians most popular activities on social are following what colleagues are sharing and discussing. (source: Health Care Communication)

Why this matters: Many people on social media are passive participants since they aren’t creating or commenting on content, but instead reading and observing the content and conversations of others in their network. This is also true for many doctors that find value using social media to exchange information but don’t always choose to join the conversation. Many doctors are seeing the value of social media, regardless if they are a participant or an observer.

22. 49% of those polled expect to hear from their doctor when requesting an appointment or follow-up discussion via social media within a few hours. (source: HealthCare Finance News)

Why this matters: This is a surprising statistic because of how many people are comfortable with connecting with their doctor on social media, as well as how quickly they expect their doctor to personally respond to their outreach. This is a telling sign that the way in which we typically book appointments and handle follow-up conversations after an appointment, will continue to be disrupted by the use of social media in the process.

23. 40% of people polled said information found on social media affects how someone coped with a chronic condition, their view of diet and exercise and their selection of a physician. (source: HealthCare Finance News)

Why this matters: The opinion and viewpoints of the people in our social circles online are continuously influencing our decision making even it when it comes to our opinion on healthcare options. Health care professionals should take note of this fact by using social media in an impactful way to ensure they become a part of the process of forming an opinion of a person’s health care options.

Facebook Thumb

24. Of more than 1,500 hospitals nationwide who have an online presence, Facebook is most popular. (source: WHPRMS)

Why this matters: The fact that most hospitals use Facebook over other social media channels is important to note because time, staff and budget are always limited and your efforts with social media should be targeted and focused to where your organization can make the most impact.

 

Want to learn more?

Check out our weekly blog roundup on Medcity News (18 high quality healthcare guides that will teach you about marketing, seo, technology, and more.)

 
- See more at: http://getreferralmd.com/2013/09/healthcare-social-media-statistics/#sthash.Y1BSWixe.dpuf

Social media is one of the most talked about disruptions to marketing in decades, but how is it impactful for the health care industry? In a generation that is more likely to go online to answer general health questions then ask a doctor, what role does social media play in this process? Let’s dive into some meaningful statistics and figures to clearly illustrate how social media has impacted health care in the last few years.

 

1. More than 40% of consumers say that information found via social media affects the way they deal with their health. (source: Mediabistro)

Why this matters: Health care professionals have an obligation to create educational content to be shared across social media that will help accurately inform consumers about health related issues and out shine misleading information. The opinions of others on social media are often trusted but aren’t always accurate sources of insights, especially when it comes to a subject as sensitive as health.

2. 18 to 24 year olds are more than 2x as likely than 45 to 54 year olds to use social media for health-related discussions. (source: Mediabistro)

Why this matters: 18 to 24 year olds are early adopters of social media and new forms of communication which makes it important for health care professionals to join in on these conversations where and when they are happening. Don’t move too slow or you risk losing the attention of this generation overtime.

3. 90% of respondents from 18 to 24 years of age said they would trust medical information shared by others on their social media networks. (source: Search Engine Watch)

Why this matters: A millennial’s network on social media is a group of people that is well trusted online, which again, presents an opportunity to connect with them as health care professional in a new and authentic way.

4. 31% of health care organizations have specific social media guidelines in writing. (source: Institute for Health)

Why this matters: It is crucial to have social media guidelines in place for your health care facility to ensure everyone is on the same page, your staff is aware of limitations to their actions on social media and that a systematic strategy is in place for how social media should be run across your organization.

 

5. 19% of smartphone owners have at least one health app on their phone. Exercise, diet, and weight apps are the most popular types. (source: Demi & Cooper Advertising and DC Interactive Group)

Why this matters: This drives home the need for your health care organization to look into possibly launching a health related app focused on your specialty. This statistic doesn’t mean every health care facility should have their own app, but they should have a strong mobile focus across their marketing no matter their size.

6. From a recent study, 54% of patients are very comfortable with their providers seeking advice from online communities to better treat their conditions. (source: Mediabistro)

Why this matters: If the context of a group or community online is high quality and curated, then many trust that crowd sourcing of information from other like mind individuals is reliable. This shows how people perceive the Internet to be beneficial for the exchange of relevant information, even about their health.

7. 31% of health care professionals use social media for professional networking. (source: MedTechMedia)

Why this matters: This helps shine a stronger emphasis on the many applications and benefits of social media, one of which being professional development for health care workers from networks like Facebook, Twitter and LinkedIn.

8. 41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility. (source: Demi & Cooper Advertising and DC Interactive Group)

Why this matters: This statistic shows that social media can be a vehicle to help scale both positive and negative word of mouth, which makes it an important channel for an individual or organization in the health care industry to focus on in order to attract and retain patients. Consumers are using social media to discuss everything in their lives including health and it is up to your organization to choose whether it’s time to tune in.

9. 30% of adults are likely to share information about their health on social media sites with other patients, 47% with doctors, 43% with hospitals, 38% with a health insurance company and 32% with a drug company. (source: Fluency Media)

Why this matters: Social media is slowly helping improve the way people feel about transparency and authenticity, which will hopefully lead to more productive discussions and innovations regarding an individual’s health.

 

10. 26% of all hospitals in the US participate in social media. (source: Demi & Cooper Advertising and DC Interactive Group)

Why this matters: If your hospital isn’t using social media, then you’re way behind the learning curve. Social media is really important for hospitals to communicate with past, present and future patients, despite the many regulations to what can and can’t be said on behalf of the hospital.

11. The most accessed online resources for health related information are: 56% searched WebMD, 31% on Wikipedia, 29% on health magazine websites, 17% used Facebook, 15% used YouTube, 13% used a blog or multiple blogs, 12% used patient communities, 6% used Twitter and 27% used none of the above. (source: Mashable)

Why this matters: Understanding where a majority of consumer health information comes from is important way of knowing of its value, credibility and reliability. It is important to differentiate sources of quality content from other less desirable sources of info.

12. Parents are more likely to seek medical answers online, 22% use Facebook and 20% use YouTube. Of non-parents, 14% use Facebook and 12% use YouTube to search for health care related topics. (source: Mashable)

Why this matters: Parents are more concerned about the well-being of their children then they were before having children, therefore they often source more information about a loved one’s health on social media and online more then ever before.

13. 60% of doctors say social media improves the quality of care delivered to patients. (source: Demi & Cooper Advertising and DC Interactive Group)

Why this matters: This statistic is important because it shows that many doctors believe that the transparency and authenticity that social media helps spur is actually improving the quality of care provided to patients. Lets hope this is a continuing trend among the industry for patients at all levels.

14. 2/3 of doctors are use social media for professional purposes, often preferring an open forum as opposed to a physician-only online community. (source: EMR Thoughts)

Why this matters: It is interesting that a majority of doctors chose a more open forum as opposed to discussion in a health care specific community online. It is a fascinating statistic because it feeds into the same premise that a certain level of transparency spurred by social media is taking ahold of the entire industry.

 

15. YouTube traffic to hospital sites has increased 119% year-over-year. (source: Google’s Think Insights)

Why this matters: Video marketing converts to traffic and leads much more easily than other forms of content because it more effectively gets across the point, shares a human element and is able to highlight the value of the facilities more quickly. Other hospital facilities should look to create video content based around interviews, patient stories and more.

16. International Telecommunications Union estimates that global penetration of mobile devices has reached 87% as of 2011. (source: mHealth Watch)

Why this matters: Once again, it’s time to think mobile first, second and third for your healthcare facility. With mobile penetration reaching an all time high, an age of connected devices is on the horizon for many healthcare facilities and it is time to develop a plan.

17. 28% of health-related conversations on Facebook are supporting health-related causes, followed by 27% of people commenting about health experiences or updates. (source: Infographics Archive)

Why this matters: This statistic supports and highlights two common uses of Facebook related to your health like sharing your favorite cause or interacting with others recovering. Social media has penetrated our society very deeply to the point where it has become a place where we share our interests and give support to others. This could be one of the many factors affecting why many trust the information found on social media about healthcare. The masses are continually accepting social media as a part of their everyday life, it is time your healthcare facility incorporated this marketing medium as part of your culture as well.

18. 60% of social media users are the most likely to trust social media posts and activity by doctors over any other group. (source: Infographics Archive)

Why this matters: Doctors as respected members of society are also highly revered for their opinions when they are shared on social media, which is even more reason to help boost your reach as a healthcare professional and actively use social media to discuss the industry.

19. 23% of drug companies have not addressed security and privacy in terms of social media. (source: Mediabistro)

Why this matters: This is an unsettling statistic about privacy concerns with drug companies that drastically needs to be addressed in order to guarantee that sensitive data is not accidentally released to the public on social media. It shows how many companies in health care still don’t know the first thing about the use of social media. This can be corrected by creating clear and concise guidelines on how social media should be used by the organization and its staff.

 

20. The Mayo Clinc’s podcast listeners rose by 76,000 after the clinic started using social media. (source: Infographics Archive)

Why this matters: This is a clear cut example of how to successfully bolster the reach of your organization’s messaging by echoing it appropriately on social media. Mayo Clinic already had a regular podcast that they helped grow by effectively using social media to share content and chat with their audience. Don’t get left behind in the digital age, take this example and run with it.

21. 60% of physicians most popular activities on social are following what colleagues are sharing and discussing. (source: Health Care Communication)

Why this matters: Many people on social media are passive participants since they aren’t creating or commenting on content, but instead reading and observing the content and conversations of others in their network. This is also true for many doctors that find value using social media to exchange information but don’t always choose to join the conversation. Many doctors are seeing the value of social media, regardless if they are a participant or an observer.

22. 49% of those polled expect to hear from their doctor when requesting an appointment or follow-up discussion via social media within a few hours. (source: HealthCare Finance News)

Why this matters: This is a surprising statistic because of how many people are comfortable with connecting with their doctor on social media, as well as how quickly they expect their doctor to personally respond to their outreach. This is a telling sign that the way in which we typically book appointments and handle follow-up conversations after an appointment, will continue to be disrupted by the use of social media in the process.

23. 40% of people polled said information found on social media affects how someone coped with a chronic condition, their view of diet and exercise and their selection of a physician. (source: HealthCare Finance News)

Why this matters: The opinion and viewpoints of the people in our social circles online are continuously influencing our decision making even it when it comes to our opinion on healthcare options. Health care professionals should take note of this fact by using social media in an impactful way to ensure they become a part of the process of forming an opinion of a person’s health care options.

 

24. Of more than 1,500 hospitals nationwide who have an online presence, Facebook is most popular. (source: WHPRMS)

Why this matters: The fact that most hospitals use Facebook over other social media channels is important to note because time, staff and budget are always limited and your efforts with social media should be targeted and focused to where your organization can make the most impact.

 

Want to learn more?

Check out our weekly blog roundup on Medcity News (18 high quality healthcare guides that will teach you about marketing, seo, technology, and more.)

 

- See more at: http://getreferralmd.com/2013/09/healthcare-social-media-statistics/#sthash.Y1BSWixe.dpuf

Social media is one of the most talked about disruptions to marketing in decades, but how is it impactful for the health care industry? In a generation that is more likely to go online to answer general health questions then ask a doctor, what role does social media play in this process? Let’s dive into some meaningful statistics and figures to clearly illustrate how social media has impacted health care in the last few years.

 

1. More than 40% of consumers say that information found via social media affects the way they deal with their health. (source: Mediabistro)

Why this matters: Health care professionals have an obligation to create educational content to be shared across social media that will help accurately inform consumers about health related issues and out shine misleading information. The opinions of others on social media are often trusted but aren’t always accurate sources of insights, especially when it comes to a subject as sensitive as health.

2. 18 to 24 year olds are more than 2x as likely than 45 to 54 year olds to use social media for health-related discussions. (source: Mediabistro)

Why this matters: 18 to 24 year olds are early adopters of social media and new forms of communication which makes it important for health care professionals to join in on these conversations where and when they are happening. Don’t move too slow or you risk losing the attention of this generation overtime.

3. 90% of respondents from 18 to 24 years of age said they would trust medical information shared by others on their social media networks. (source: Search Engine Watch)

Why this matters: A millennial’s network on social media is a group of people that is well trusted online, which again, presents an opportunity to connect with them as health care professional in a new and authentic way.

4. 31% of health care organizations have specific social media guidelines in writing. (source: Institute for Health)

Why this matters: It is crucial to have social media guidelines in place for your health care facility to ensure everyone is on the same page, your staff is aware of limitations to their actions on social media and that a systematic strategy is in place for how social media should be run across your organization.

 

5. 19% of smartphone owners have at least one health app on their phone. Exercise, diet, and weight apps are the most popular types. (source: Demi & Cooper Advertising and DC Interactive Group)

Why this matters: This drives home the need for your health care organization to look into possibly launching a health related app focused on your specialty. This statistic doesn’t mean every health care facility should have their own app, but they should have a strong mobile focus across their marketing no matter their size.

6. From a recent study, 54% of patients are very comfortable with their providers seeking advice from online communities to better treat their conditions. (source: Mediabistro)

Why this matters: If the context of a group or community online is high quality and curated, then many trust that crowd sourcing of information from other like mind individuals is reliable. This shows how people perceive the Internet to be beneficial for the exchange of relevant information, even about their health.

7. 31% of health care professionals use social media for professional networking. (source: MedTechMedia)

Why this matters: This helps shine a stronger emphasis on the many applications and benefits of social media, one of which being professional development for health care workers from networks like Facebook, Twitter and LinkedIn.

8. 41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility. (source: Demi & Cooper Advertising and DC Interactive Group)

Why this matters: This statistic shows that social media can be a vehicle to help scale both positive and negative word of mouth, which makes it an important channel for an individual or organization in the health care industry to focus on in order to attract and retain patients. Consumers are using social media to discuss everything in their lives including health and it is up to your organization to choose whether it’s time to tune in.

9. 30% of adults are likely to share information about their health on social media sites with other patients, 47% with doctors, 43% with hospitals, 38% with a health insurance company and 32% with a drug company. (source: Fluency Media)

Why this matters: Social media is slowly helping improve the way people feel about transparency and authenticity, which will hopefully lead to more productive discussions and innovations regarding an individual’s health.

 

10. 26% of all hospitals in the US participate in social media. (source: Demi & Cooper Advertising and DC Interactive Group)

Why this matters: If your hospital isn’t using social media, then you’re way behind the learning curve. Social media is really important for hospitals to communicate with past, present and future patients, despite the many regulations to what can and can’t be said on behalf of the hospital.

11. The most accessed online resources for health related information are: 56% searched WebMD, 31% on Wikipedia, 29% on health magazine websites, 17% used Facebook, 15% used YouTube, 13% used a blog or multiple blogs, 12% used patient communities, 6% used Twitter and 27% used none of the above. (source: Mashable)

Why this matters: Understanding where a majority of consumer health information comes from is important way of knowing of its value, credibility and reliability. It is important to differentiate sources of quality content from other less desirable sources of info.

12. Parents are more likely to seek medical answers online, 22% use Facebook and 20% use YouTube. Of non-parents, 14% use Facebook and 12% use YouTube to search for health care related topics. (source: Mashable)

Why this matters: Parents are more concerned about the well-being of their children then they were before having children, therefore they often source more information about a loved one’s health on social media and online more then ever before.

13. 60% of doctors say social media improves the quality of care delivered to patients. (source: Demi & Cooper Advertising and DC Interactive Group)

Why this matters: This statistic is important because it shows that many doctors believe that the transparency and authenticity that social media helps spur is actually improving the quality of care provided to patients. Lets hope this is a continuing trend among the industry for patients at all levels.

14. 2/3 of doctors are use social media for professional purposes, often preferring an open forum as opposed to a physician-only online community. (source: EMR Thoughts)

Why this matters: It is interesting that a majority of doctors chose a more open forum as opposed to discussion in a health care specific community online. It is a fascinating statistic because it feeds into the same premise that a certain level of transparency spurred by social media is taking ahold of the entire industry.

 

15. YouTube traffic to hospital sites has increased 119% year-over-year. (source: Google’s Think Insights)

Why this matters: Video marketing converts to traffic and leads much more easily than other forms of content because it more effectively gets across the point, shares a human element and is able to highlight the value of the facilities more quickly. Other hospital facilities should look to create video content based around interviews, patient stories and more.

16. International Telecommunications Union estimates that global penetration of mobile devices has reached 87% as of 2011. (source: mHealth Watch)

Why this matters: Once again, it’s time to think mobile first, second and third for your healthcare facility. With mobile penetration reaching an all time high, an age of connected devices is on the horizon for many healthcare facilities and it is time to develop a plan.

17. 28% of health-related conversations on Facebook are supporting health-related causes, followed by 27% of people commenting about health experiences or updates. (source: Infographics Archive)

Why this matters: This statistic supports and highlights two common uses of Facebook related to your health like sharing your favorite cause or interacting with others recovering. Social media has penetrated our society very deeply to the point where it has become a place where we share our interests and give support to others. This could be one of the many factors affecting why many trust the information found on social media about healthcare. The masses are continually accepting social media as a part of their everyday life, it is time your healthcare facility incorporated this marketing medium as part of your culture as well.

18. 60% of social media users are the most likely to trust social media posts and activity by doctors over any other group. (source: Infographics Archive)

Why this matters: Doctors as respected members of society are also highly revered for their opinions when they are shared on social media, which is even more reason to help boost your reach as a healthcare professional and actively use social media to discuss the industry.

19. 23% of drug companies have not addressed security and privacy in terms of social media. (source: Mediabistro)

Why this matters: This is an unsettling statistic about privacy concerns with drug companies that drastically needs to be addressed in order to guarantee that sensitive data is not accidentally released to the public on social media. It shows how many companies in health care still don’t know the first thing about the use of social media. This can be corrected by creating clear and concise guidelines on how social media should be used by the organization and its staff.

 

20. The Mayo Clinc’s podcast listeners rose by 76,000 after the clinic started using social media. (source: Infographics Archive)

Why this matters: This is a clear cut example of how to successfully bolster the reach of your organization’s messaging by echoing it appropriately on social media. Mayo Clinic already had a regular podcast that they helped grow by effectively using social media to share content and chat with their audience. Don’t get left behind in the digital age, take this example and run with it.

21. 60% of physicians most popular activities on social are following what colleagues are sharing and discussing. (source: Health Care Communication)

Why this matters: Many people on social media are passive participants since they aren’t creating or commenting on content, but instead reading and observing the content and conversations of others in their network. This is also true for many doctors that find value using social media to exchange information but don’t always choose to join the conversation. Many doctors are seeing the value of social media, regardless if they are a participant or an observer.

22. 49% of those polled expect to hear from their doctor when requesting an appointment or follow-up discussion via social media within a few hours. (source: HealthCare Finance News)

Why this matters: This is a surprising statistic because of how many people are comfortable with connecting with their doctor on social media, as well as how quickly they expect their doctor to personally respond to their outreach. This is a telling sign that the way in which we typically book appointments and handle follow-up conversations after an appointment, will continue to be disrupted by the use of social media in the process.

23. 40% of people polled said information found on social media affects how someone coped with a chronic condition, their view of diet and exercise and their selection of a physician. (source: HealthCare Finance News)

Why this matters: The opinion and viewpoints of the people in our social circles online are continuously influencing our decision making even it when it comes to our opinion on healthcare options. Health care professionals should take note of this fact by using social media in an impactful way to ensure they become a part of the process of forming an opinion of a person’s health care options.

 

24. Of more than 1,500 hospitals nationwide who have an online presence, Facebook is most popular. (source: WHPRMS)

Why this matters: The fact that most hospitals use Facebook over other social media channels is important to note because time, staff and budget are always limited and your efforts with social media should be targeted and focused to where your organization can make the most impact.

 

Want to learn more?

Check out our weekly blog roundup on Medcity News (18 high quality healthcare guides that will teach you about marketing, seo, technology, and more.)

 

- See more at: http://getreferralmd.com/2013/09/healthcare-social-media-statistics/#sthash.Y1BSWixe.dpuf


Via Andrew Spong, Denis Granger, dbtmobile, COUCH Medcomms
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