Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before. In fact, t’s considered the most influential museum of modern art in the world. With that in mind, meet Klaus Biesenbach. Klaus holds the title “Chief Curator at Large” at MoMA. If you’ve visited the MoMA and walked away impressed (like I have), Klaus has a lot to do with that.
As content curators, we should all aspire to be like Klaus. After all, wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators. In other words, we need to curate Internet content as we would fine art.
Let’s consider seven habits of content creation that would make Klaus Biesenbach proud. Continue reading →
Les commerçants n'ont pas tout perdu avec internet. Malgré l'essor du e-commerce, les marques mettent de plus en plus à profit les réseaux sociaux pour favoriser le passage du virtuel au réel, et générer des ventes en magasin.
One of the most discussed predictions for 2014 is the importance of creating highly personalized content across all different digital marketing platforms (i.e. website, blogs, social media, email marketing, etc.).
You’d think that after a lifetime in this business, I’d have seen thousands of memorable ads and commercials. Nope. Despite millions of impressions, only a few hundred ads live up to my notion of memorable.